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#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
A PRESENTATION BY @NJCHEVALIER
#IntroToDigital
#IntroToDigital
@njchevalier
WHAT
YOU’LL LEARN
#IntroToDigital
@njchevalier
• DEFINITION OF DIGITAL MARKETING
• HOW TO DO ...
#IntroToDigital
@njchevalier
AND
#IntroToDigital
@njchevalier
• HOW TO DO A DIGITAL ANALYSIS
• HOW TO USE DIGITAL MARKETIN...
#IntroToDigital
@njchevalier
22#
FREE TOOLS
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
GOOD FOR YOU?
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
HOW TO DEFINE IT?
#IntroToDigital
@njchevalier
PROMOTION
#IntroToDigital
@njchevalier
A PRODUCT,
A SERVICE
OR A BRAND
ON ELECTRONIC
DEVICES....
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
BUT WAIT…WHAT IS IT EXACTLY
?
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
DIGITAL MARKETING
BLOG
SOCIAL MEDIA
SEO
SEM
BIG DATA
DISPLAY
CON...
#IntroToDigital
@njchevalier
WHY
IS DIGITALMARKETING SO TRENDY?
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
CHEAPIT IS
ALL YOU NEED IS SKILL
#IntroToDigital
@njchevalier
FUNTO DO
CREATIVE, INTERACTIVE & NEW.
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
WORLDWIDETHE WORLD IS YOUR LIMIT
#IntroToDigital
@njchevalier
EASYTO ANALYSE
YOU HAVE NICE GRAPH
TO WATCH EVOLUTION
OF YOUR WORK.
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
FREEDOMNO PHYSICAL LIMITS
NORMAL
FORCE
WEIGHT FORCE
FRICTION
#IntroToDigital
@njchevalier
LET’S GET INTO IT!
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
AREAS OF
DIGITAL
MARKETING
#IntroToDigital
@njchevalier
COMMUNICATION
E-CRM
CONTENT
SEARCH
MARKETING
ENGINE
DISPLAY
MARKETING
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
SEARCH
MARKETING
= SEO + SEA
ENGINE
#IntroToDigital
@njchevalier
SEOSEARCH ENGINE
OPTIMIZATION
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
WHO
USE
GOOGLE?
DO NOT
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
ONSITE
OFFSITE
#IntroToDigital
@njchevalier
ONSITE
OFFSITE
#IntroToDigital
@njchevalier
ONSITE
SELECT WEBSITE WITH
CONTENT OF QUALITY.
#IntroToDigital
@njchevalier
EVALUATE THE POWER OF
WEBSITE.
OFFSITE
#IntroToDigital
@njchevalier
ONSITEOPTIMIZATION
#IntroToDigital
@njchevalier
OPTIMIZATION
HOW TO EXPLAIN YOUR
WEBSITE TO GOOGLE?
#IntroToDigital
@njchevalier
Metadescription H1 title …<METADESCRIPTION>
<TITLE>
<H1>
<H2>
<H3>
<link>
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
HOW GOOGLE JUDGE IF IT IS A GOOD
WEBSITE?
BOUNCE
RATE
AVERAGE VI...
#IntroToDigital
@njchevalier
#
#IntroToDigital
@njchevalier
#
#IntroToDigital
@njchevalier
#
#IntroToDigital
@njchevalier
UNDERSTAND THE ALGORITHM
FOCUS ON THE USERS
#IntroToDigital
@njchevalier
OFFSITEOPTIMIZATION
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
A LINK IS A DOOR.
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
YOU EXPECT
TO FIND
WHAT WAS
WRITTEN
ON THE
DOOR.
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
BUT WHEN YOU HAVE TOO MANY DOORS
WITH THE SAME NAME, IT IS WEIRD.
#IntroToDigital
@njchevalier
EVERY LINK GIVE
LINKJUICE.
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
GOOGLE SENDS BOTS TO CRAWL WEBSITE.
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
CRAWLING DEFINE THE LINKJUICE.
#IntroToDigital
@njchevalier
WHAT IS A GOOD LINK?
FROM A
RELEVANT
DOMAIN
FROM A POWERFUL
DOMAIN
FROM A RELEVANT
PAGE
IN A ...
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
SEO HAS NATURAL.
TO BE
TO LOOK
#IntroToDigital
@njchevalier
#4
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
#5
#IntroToDigital
@njchevalier
#6
#IntroToDigital
@njchevalier
#7
WHATSMYSERP
#IntroToDigital
@njchevalier
SEO IS NOT A SCIENCE, IT IS AN ART.
#IntroToDigital
@njchevalier
SEASEARCH ENGINE
ADVERTISING
#IntroToDigital
@njchevalier
#8
#IntroToDigital
@njchevalier
• TARGET THE RIGHT KEYWORD
• CHECK THE COMPETITION
• EVALUATE THE CONVERSION
#IntroToDigital
@njchevalier
CPCCOST PER CLICK
PPCPAY PER CLICK
CLICKS
#IntroToDigital
@njchevalier
#9
#IntroToDigital
@njchevalier
#10
#IntroToDigital
@njchevalier
LONG TERM SHORT TERM
SEO SEA
ADS DISPLAY
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
DISPLAY
ADS
#IntroToDigital
@njchevalier
BANNERS, IMAGES, VIDEO OR AUDIO.
DISPLAY ADVERTISING
IS A RANGE OF
DIFFERENT CONTENT
ON WEBSI...
#IntroToDigital
@njchevalier
TRADITIONAL
VS DISPLAY
MARKETING
TV SPOTS
RADIO
POSTER ADS
PRINT ADS
ADSENSE
FACEBOOK ADS
YOU...
#IntroToDigital
@njchevalier
TRADITIONAL
VS DISPLAY
MARKETING
ATTENTION FOR A
SHORT TIME
INTERRUPTS
TENDS TO BE
EXPENSIVE
...
#IntroToDigital
@njchevalier
#11
#IntroToDigital
@njchevalierAFFILIATE
AFFILIATE
PLATFORM
PROGRAM
#IntroToDigital
@njchevalier
CTRCLICK-THROUGH RATE =
CLICKS
VIEWS
#IntroToDigital
@njchevalier
CUSTOMER
#IntroToDigital
@njchevalier
E-CRMELECTRONIC
RELATIONSHIP
MANAGEMENT
#IntroToDigital
@njchevalier
NEWSLETTER, CUSTOMIZATION, APPLICATIONS.
E-CRM IS THE TOOLS AND
TECHNICS USED TO CATCH
NEW CU...
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
KNOW BETTER YOUR CUSTOMER
CUSTOMIZE THE COMMUNICATION
CREATE LOY...
#IntroToDigital
@njchevalier
CRM
#IntroToDigital
@njchevalier
#12
#IntroToDigital
@njchevalier
MARKETING
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
WHAT IS CONTENT MARKETING?
#IntroToDigital
@njchevalier
CONTENT MARKETING
IS THE NATURAL WAY TO DO SEO.
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
www.smartinsights.com
#IntroToDigital
@njchevalier
ATTRACT ATTENTION
TRAFFIC = ATTENTION => MONETIZE
#IntroToDigital
@njchevalier
TRADITIONAL
VS CONTENT
MARKETING
TV SPOTS
RADIO
POSTER ADS
PRINT ADS
BLOG POST
VIDEO
PODCASTS...
#IntroToDigital
@njchevalier
TRADITIONAL
VS CONTENT
MARKETING
ATTENTION FOR A SHORT TIME
INTERRUPTS
TENDS TO BE EXPENSIVE
...
#IntroToDigital
@njchevalier
CONTENT
MARKETING
THE TROJAN HORSE
OR THE TECHNIC OF
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
IN 1 MIN
72 HRS
OF NEW VIDEO UPLOADED ON YOUTUBE
2,460,000
SHARE...
#IntroToDigital
@njchevalier
WHY ARE YOU
SHARING?
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
USEFUL INFORMATION
DEFINE OURSELF
UNIVERSAL TOPICS
SUPPORT A CAU...
#IntroToDigital
@njchevalier
#13
#IntroToDigital
@njchevalier
#14
#IntroToDigital
@njchevalier
#15
#IntroToDigital
@njchevalier
YOUR CONTENT
HAS TO BE
MEMORABLE ACCURATE
#IntroToDigital
@njchevalier
COMM
UNICATION
#IntroToDigital
@njchevalier
BRANDS
BRANDS
BRANDS
ONLY BRANDS?
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
PEOPLE DO.
#IntroToDigital
@njchevalier
ATHLETES
JOURNALIST
POLITICS
CELEBRITIES
MARKETERS
SALESMAN
STUDENTS
PRO PEOPLE
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
ARE
BRANDS
NOW PEOPLE
#IntroToDigital
@njchevalier
PEOPLE
EXPECT MORE FROM
THE BRANDS.
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
TRANSPARENCY
TRUST
IDENTIFICATION
#IntroToDigital
@njchevalier
BRAND BRAND
ONLINE
#IntroToDigital
@njchevalier
DOES IT MEAN
WHAT
TO BEBRAND?
AN ONLINE
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
BE VISIBLE
MANAGE YOUR REPUTATION
HAVING A COMMUNICATION STRATEGY
DEVELOP YOUR COMMUNITY
#IntroToDigital
@njchevalier
#16
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
#17
#IntroToDigital
@njchevalier
#18
#IntroToDigital
@njchevalier
#19
#IntroToDigital
@njchevalier
INFORM
WATCH NEWS
NETWORKING
FOLLOW UP
ASK BRANDS
ONLINE EVENTS
CHAT
LOOK FOR JOBS
8Reasons t...
#IntroToDigital
@njchevalier
#20
#IntroToDigital
@njchevalier
#21
#IntroToDigital
@njchevalier
#22
#IntroToDigital
@njchevalier
WITH SOCIAL MEDIA
JOBS ARE CHANGING…
#IntroToDigital
@njchevalier
MARKETING
VSDIGITAL
MARKETING
#IntroToDigital
@njchevalier
WHAT YOU LEARN
MARKET ANALYSIS
CONSUMER BEHAVIOUR
PUBLICITY
SALES
COMMUNICATION
#IntroToDigital
@njchevalier
ANALYSIS ONLINE TOOLS
BEFORE AFTER
MARKETING COMMUNICATION
ADS SEM / DISPLAY
CONTENT MARKETING
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
MARKETING SALES COMMUNICATION EVENTS ADS
DIGITAL
MARKETING
#IntroToDigital
@njchevalier
TO GO ONLINE.
THEN BE PREPARED
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
HOWDIGITAL
ANALYSIS
#IntroToDigital
@njchevalier
LIST OF TOOLS
#IntroToDigital
@njchevalier
#22 FREE TOOLS
1 GOOGLE KEYWORD PLANNER 12 MAILCHIMP
2 WEBMASTER TOOLS 13 PIXLR
3 ALYZE 14 PI...
#IntroToDigital
@njchevalier
PART11 GOOGLE KEYWORD PLANNER CHECK THE KEYWORD SEARCH VOLUME
2 WEBMASTER TOOLS CHECK THE STR...
#IntroToDigital
@njchevalier
12 MAILCHIMP CREATE NEWSLETTER
13 PIXLR DESIGN TOOL
14 PIKTOCHART CREATE INFOGRAPHICS
15 WORD...
#IntroToDigital
@njchevalier
CHECK THE KEYWORDS
01.
#IntroToDigital
@njchevalier
ANALYSE THE KEYWORDS
DENSITY OF COMPETITORS
02.
#IntroToDigital
@njchevalier
COMPARE THE BACKLINKS
PROFILES OF THE COMPETITION
03.
#IntroToDigital
@njchevalier
CHECK WHERE ARE YOUR
POTENTIAL CUSTOMERS
04.
#IntroToDigital
@njchevalier
ASK YOUR CUSTOMERS WHAT
DO THEY NEED
05.
#IntroToDigital
@njchevalier
DEFINE WHAT CONTENT WILL
FIT THE BEST TO THEM
06.
#IntroToDigital
@njchevalier
FIND WHAT COMMUNICATION
CHANNEL TO USE
07.
#IntroToDigital
@njchevalier
PLAN
08.
#IntroToDigital
@njchevalier
- WELL. GOOD BUT NOT SURE
TO USE IT…
- THEN CHECK THIS!
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
JOB ONLINE
TIPS TO FIND A
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
YOUR
TAKE CARE OF
REPUTATIONe-
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
OPTIMISE YOUR
PROFESSIONAL
NETWORKS
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
CONNECT WITH
INFLUENCERS
OF YOUR SECTOR
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
POST OFTEN
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
INTERACT
WITH OTHERS
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
MAKE YOUR
NETWORK
BIGGER
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
BE VISIBLE
&
UNIQUE
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
PARTICIPATE
TO GROUPS
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
KEEP SOMEWHERE
YOUR CONTACTS
#IntroToDigital
@njchevalier
#IntroToDigital
@njchevalier
FOLLOW UP
WITH YOUR
PREVIOUS CONTACT
#IntroToDigital
@njchevalier
DO NOT
FORGET
#IntroToDigital
@njchevalier
YOUR NETWORK IS YOUR FUTURE.
#IntroToDigital
@njchevalier
njchevalier
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Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 1 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 2 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 3 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 4 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 5 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 6 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 7 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 8 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 9 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 10 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 11 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 12 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 13 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 14 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 15 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 16 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 17 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 18 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 19 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 20 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 21 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 22 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 23 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 24 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 25 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 26 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 27 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 28 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 29 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 30 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 31 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 32 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 33 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 34 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 35 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 36 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 37 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 38 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 39 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 40 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 41 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 42 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 43 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 44 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 45 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 46 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 47 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 48 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 49 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 50 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 51 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 52 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 53 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 54 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 55 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 56 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 57 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 58 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 59 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 60 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 61 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 62 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 63 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 64 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 65 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 66 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 67 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 68 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 69 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 70 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 71 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 72 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 73 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 74 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 75 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 76 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 77 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 78 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 79 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 80 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 81 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 82 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 83 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 84 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 85 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 86 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 87 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 88 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 89 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 90 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 91 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 92 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 93 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 94 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 95 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 96 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 97 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 98 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 99 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 100 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 101 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 102 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 103 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 104 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 105 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 106 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 107 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 108 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 109 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 110 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 111 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 112 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 113 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 114 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 115 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 116 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 117 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 118 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 119 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 120 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 121 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 122 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 123 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 124 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 125 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 126 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 127 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 128 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 129 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 130 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 131 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 132 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 133 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 134 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 135 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 136 Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside Slide 137
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INTRO TO DIGITAL - In this presentation, you will find an introduction to digital marketing / online marketing. Through SEM, Display, Content Marketing, E-CRM, Digital communication, discover 22 free tools to do your own analysis.

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Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside

  1. #IntroToDigital @njchevalier
  2. #IntroToDigital @njchevalier A PRESENTATION BY @NJCHEVALIER #IntroToDigital
  3. #IntroToDigital @njchevalier WHAT YOU’LL LEARN #IntroToDigital @njchevalier • DEFINITION OF DIGITAL MARKETING • HOW TO DO DIGITAL MARKETING THAT’S IT?
  4. #IntroToDigital @njchevalier AND #IntroToDigital @njchevalier • HOW TO DO A DIGITAL ANALYSIS • HOW TO USE DIGITAL MARKETING TO FIND A JOB THEORITICAL PRACTICAL KNOWLEDGE
  5. #IntroToDigital @njchevalier 22# FREE TOOLS #IntroToDigital @njchevalier
  6. #IntroToDigital @njchevalier #IntroToDigital @njchevalier GOOD FOR YOU?
  7. #IntroToDigital @njchevalier #IntroToDigital @njchevalier HOW TO DEFINE IT?
  8. #IntroToDigital @njchevalier PROMOTION #IntroToDigital @njchevalier A PRODUCT, A SERVICE OR A BRAND ON ELECTRONIC DEVICES. OF THE
  9. #IntroToDigital @njchevalier #IntroToDigital @njchevalier BUT WAIT…WHAT IS IT EXACTLY ?
  10. #IntroToDigital @njchevalier #IntroToDigital @njchevalier DIGITAL MARKETING BLOG SOCIAL MEDIA SEO SEM BIG DATA DISPLAY CONTENT MARKETING VIDEO MOBILECRM NEWSLETTER
  11. #IntroToDigital @njchevalier WHY IS DIGITALMARKETING SO TRENDY?
  12. #IntroToDigital @njchevalier #IntroToDigital @njchevalier CHEAPIT IS ALL YOU NEED IS SKILL
  13. #IntroToDigital @njchevalier FUNTO DO CREATIVE, INTERACTIVE & NEW.
  14. #IntroToDigital @njchevalier #IntroToDigital @njchevalier WORLDWIDETHE WORLD IS YOUR LIMIT
  15. #IntroToDigital @njchevalier EASYTO ANALYSE YOU HAVE NICE GRAPH TO WATCH EVOLUTION OF YOUR WORK.
  16. #IntroToDigital @njchevalier #IntroToDigital @njchevalier FREEDOMNO PHYSICAL LIMITS NORMAL FORCE WEIGHT FORCE FRICTION
  17. #IntroToDigital @njchevalier LET’S GET INTO IT!
  18. #IntroToDigital @njchevalier #IntroToDigital @njchevalier AREAS OF DIGITAL MARKETING
  19. #IntroToDigital @njchevalier COMMUNICATION E-CRM CONTENT SEARCH MARKETING ENGINE DISPLAY MARKETING
  20. #IntroToDigital @njchevalier #IntroToDigital @njchevalier SEARCH MARKETING = SEO + SEA ENGINE
  21. #IntroToDigital @njchevalier SEOSEARCH ENGINE OPTIMIZATION
  22. #IntroToDigital @njchevalier #IntroToDigital @njchevalier WHO USE GOOGLE? DO NOT
  23. #IntroToDigital @njchevalier
  24. #IntroToDigital @njchevalier ONSITE OFFSITE
  25. #IntroToDigital @njchevalier ONSITE OFFSITE
  26. #IntroToDigital @njchevalier ONSITE SELECT WEBSITE WITH CONTENT OF QUALITY.
  27. #IntroToDigital @njchevalier EVALUATE THE POWER OF WEBSITE. OFFSITE
  28. #IntroToDigital @njchevalier ONSITEOPTIMIZATION
  29. #IntroToDigital @njchevalier OPTIMIZATION HOW TO EXPLAIN YOUR WEBSITE TO GOOGLE?
  30. #IntroToDigital @njchevalier Metadescription H1 title …<METADESCRIPTION> <TITLE> <H1> <H2> <H3> <link>
  31. #IntroToDigital @njchevalier #IntroToDigital @njchevalier HOW GOOGLE JUDGE IF IT IS A GOOD WEBSITE? BOUNCE RATE AVERAGE VISIT DURATION NUMBERS OF VISITED PAGE SOCIAL SIGNALS % 00:00 2,15 DIRECT TRAFFIC
  32. #IntroToDigital @njchevalier #
  33. #IntroToDigital @njchevalier #
  34. #IntroToDigital @njchevalier #
  35. #IntroToDigital @njchevalier UNDERSTAND THE ALGORITHM FOCUS ON THE USERS
  36. #IntroToDigital @njchevalier OFFSITEOPTIMIZATION
  37. #IntroToDigital @njchevalier #IntroToDigital @njchevalier A LINK IS A DOOR.
  38. #IntroToDigital @njchevalier #IntroToDigital @njchevalier YOU EXPECT TO FIND WHAT WAS WRITTEN ON THE DOOR.
  39. #IntroToDigital @njchevalier #IntroToDigital @njchevalier BUT WHEN YOU HAVE TOO MANY DOORS WITH THE SAME NAME, IT IS WEIRD.
  40. #IntroToDigital @njchevalier EVERY LINK GIVE LINKJUICE.
  41. #IntroToDigital @njchevalier #IntroToDigital @njchevalier GOOGLE SENDS BOTS TO CRAWL WEBSITE.
  42. #IntroToDigital @njchevalier #IntroToDigital @njchevalier CRAWLING DEFINE THE LINKJUICE.
  43. #IntroToDigital @njchevalier WHAT IS A GOOD LINK? FROM A RELEVANT DOMAIN FROM A POWERFUL DOMAIN FROM A RELEVANT PAGE IN A TEXT ABOUT THE TOPIC NATURAL CONNECTION CLICKED AND VISITED
  44. #IntroToDigital @njchevalier #IntroToDigital @njchevalier SEO HAS NATURAL. TO BE TO LOOK
  45. #IntroToDigital @njchevalier #4
  46. #IntroToDigital @njchevalier #IntroToDigital @njchevalier #5
  47. #IntroToDigital @njchevalier #6
  48. #IntroToDigital @njchevalier #7 WHATSMYSERP
  49. #IntroToDigital @njchevalier SEO IS NOT A SCIENCE, IT IS AN ART.
  50. #IntroToDigital @njchevalier SEASEARCH ENGINE ADVERTISING
  51. #IntroToDigital @njchevalier #8
  52. #IntroToDigital @njchevalier • TARGET THE RIGHT KEYWORD • CHECK THE COMPETITION • EVALUATE THE CONVERSION
  53. #IntroToDigital @njchevalier CPCCOST PER CLICK PPCPAY PER CLICK CLICKS
  54. #IntroToDigital @njchevalier #9
  55. #IntroToDigital @njchevalier #10
  56. #IntroToDigital @njchevalier LONG TERM SHORT TERM SEO SEA ADS DISPLAY
  57. #IntroToDigital @njchevalier #IntroToDigital @njchevalier DISPLAY ADS
  58. #IntroToDigital @njchevalier BANNERS, IMAGES, VIDEO OR AUDIO. DISPLAY ADVERTISING IS A RANGE OF DIFFERENT CONTENT ON WEBSITES. ADSENSE 10% less than usual Free master thesis Subjects NOW!!!
  59. #IntroToDigital @njchevalier TRADITIONAL VS DISPLAY MARKETING TV SPOTS RADIO POSTER ADS PRINT ADS ADSENSE FACEBOOK ADS YOUTUBE ADS GOOGLE ADS PUBLICITY
  60. #IntroToDigital @njchevalier TRADITIONAL VS DISPLAY MARKETING ATTENTION FOR A SHORT TIME INTERRUPTS TENDS TO BE EXPENSIVE CUSTOMIZED ADS MORE ACCURATE PUBLICITY CHEAPER
  61. #IntroToDigital @njchevalier #11
  62. #IntroToDigital @njchevalierAFFILIATE AFFILIATE PLATFORM PROGRAM
  63. #IntroToDigital @njchevalier CTRCLICK-THROUGH RATE = CLICKS VIEWS
  64. #IntroToDigital @njchevalier CUSTOMER #IntroToDigital @njchevalier E-CRMELECTRONIC RELATIONSHIP MANAGEMENT
  65. #IntroToDigital @njchevalier NEWSLETTER, CUSTOMIZATION, APPLICATIONS. E-CRM IS THE TOOLS AND TECHNICS USED TO CATCH NEW CUSTOMER AND RETAIN CUSTOMERS.
  66. #IntroToDigital @njchevalier #IntroToDigital @njchevalier KNOW BETTER YOUR CUSTOMER CUSTOMIZE THE COMMUNICATION CREATE LOYALTY PUSH THE POTENTIAL
  67. #IntroToDigital @njchevalier CRM
  68. #IntroToDigital @njchevalier #12
  69. #IntroToDigital @njchevalier MARKETING
  70. #IntroToDigital @njchevalier #IntroToDigital @njchevalier WHAT IS CONTENT MARKETING?
  71. #IntroToDigital @njchevalier CONTENT MARKETING IS THE NATURAL WAY TO DO SEO.
  72. #IntroToDigital @njchevalier #IntroToDigital @njchevalier www.smartinsights.com
  73. #IntroToDigital @njchevalier ATTRACT ATTENTION TRAFFIC = ATTENTION => MONETIZE
  74. #IntroToDigital @njchevalier TRADITIONAL VS CONTENT MARKETING TV SPOTS RADIO POSTER ADS PRINT ADS BLOG POST VIDEO PODCASTS INFOGRAPHICS PUBLICITY
  75. #IntroToDigital @njchevalier TRADITIONAL VS CONTENT MARKETING ATTENTION FOR A SHORT TIME INTERRUPTS TENDS TO BE EXPENSIVE GIVE VALUABLE INFORMATIONS CREATE LOYALTY CREATE VIRAL CONTENT PUBLICITY CREATE RECIPROCITY
  76. #IntroToDigital @njchevalier CONTENT MARKETING THE TROJAN HORSE OR THE TECHNIC OF
  77. #IntroToDigital @njchevalier #IntroToDigital @njchevalier IN 1 MIN 72 HRS OF NEW VIDEO UPLOADED ON YOUTUBE 2,460,000 SHARES ON FACEBOOK 277,000 TWEETS 216,000 NEW INSTAGRAM PHOTOS 3,472 NEW PINS ON PINTEREST
  78. #IntroToDigital @njchevalier WHY ARE YOU SHARING?
  79. #IntroToDigital @njchevalier #IntroToDigital @njchevalier USEFUL INFORMATION DEFINE OURSELF UNIVERSAL TOPICS SUPPORT A CAUSE GIVE OUR OPINION CONNECT WITH A COMMUNITY
  80. #IntroToDigital @njchevalier #13
  81. #IntroToDigital @njchevalier #14
  82. #IntroToDigital @njchevalier #15
  83. #IntroToDigital @njchevalier YOUR CONTENT HAS TO BE MEMORABLE ACCURATE
  84. #IntroToDigital @njchevalier COMM UNICATION
  85. #IntroToDigital @njchevalier BRANDS BRANDS BRANDS ONLY BRANDS?
  86. #IntroToDigital @njchevalier #IntroToDigital @njchevalier
  87. #IntroToDigital @njchevalier PEOPLE DO.
  88. #IntroToDigital @njchevalier ATHLETES JOURNALIST POLITICS CELEBRITIES MARKETERS SALESMAN STUDENTS PRO PEOPLE
  89. #IntroToDigital @njchevalier #IntroToDigital @njchevalier ARE BRANDS NOW PEOPLE
  90. #IntroToDigital @njchevalier PEOPLE EXPECT MORE FROM THE BRANDS.
  91. #IntroToDigital @njchevalier #IntroToDigital @njchevalier TRANSPARENCY TRUST IDENTIFICATION
  92. #IntroToDigital @njchevalier BRAND BRAND ONLINE
  93. #IntroToDigital @njchevalier DOES IT MEAN WHAT TO BEBRAND? AN ONLINE #IntroToDigital @njchevalier
  94. #IntroToDigital @njchevalier BE VISIBLE MANAGE YOUR REPUTATION HAVING A COMMUNICATION STRATEGY DEVELOP YOUR COMMUNITY
  95. #IntroToDigital @njchevalier #16
  96. #IntroToDigital @njchevalier
  97. #IntroToDigital @njchevalier #17
  98. #IntroToDigital @njchevalier #18
  99. #IntroToDigital @njchevalier #19
  100. #IntroToDigital @njchevalier INFORM WATCH NEWS NETWORKING FOLLOW UP ASK BRANDS ONLINE EVENTS CHAT LOOK FOR JOBS 8Reasons to use twitter
  101. #IntroToDigital @njchevalier #20
  102. #IntroToDigital @njchevalier #21
  103. #IntroToDigital @njchevalier #22
  104. #IntroToDigital @njchevalier WITH SOCIAL MEDIA JOBS ARE CHANGING…
  105. #IntroToDigital @njchevalier MARKETING VSDIGITAL MARKETING
  106. #IntroToDigital @njchevalier WHAT YOU LEARN MARKET ANALYSIS CONSUMER BEHAVIOUR PUBLICITY SALES COMMUNICATION
  107. #IntroToDigital @njchevalier ANALYSIS ONLINE TOOLS BEFORE AFTER MARKETING COMMUNICATION ADS SEM / DISPLAY CONTENT MARKETING
  108. #IntroToDigital @njchevalier #IntroToDigital @njchevalier MARKETING SALES COMMUNICATION EVENTS ADS DIGITAL MARKETING
  109. #IntroToDigital @njchevalier TO GO ONLINE. THEN BE PREPARED
  110. #IntroToDigital @njchevalier #IntroToDigital @njchevalier HOWDIGITAL ANALYSIS
  111. #IntroToDigital @njchevalier LIST OF TOOLS
  112. #IntroToDigital @njchevalier #22 FREE TOOLS 1 GOOGLE KEYWORD PLANNER 12 MAILCHIMP 2 WEBMASTER TOOLS 13 PIXLR 3 ALYZE 14 PIKTOCHART 4 OPEN SITE EXPLORER 15 WORDPRESS 5 MAJESTIC SEO 16 KLOUT 6 MOZCAST 17 GOOGLE ALERTS 7 WHATSMYSERP 18 HOOTSUITE 8 GOOGLE ADWORDS 19 IFTTT 9 GOOGLE ANALYTICS 20 TWITTERCOUNTER 10 SIMILAR WEB 21 FOLLOWERWONK 11 GOOGLE ADSENSE 22 UNFOLLOWERME
  113. #IntroToDigital @njchevalier PART11 GOOGLE KEYWORD PLANNER CHECK THE KEYWORD SEARCH VOLUME 2 WEBMASTER TOOLS CHECK THE STRUCTURE OF YOUR WEBSITE 3 ALYZE CHECK THE KEYWORD DENSITY 4 OPEN SITE EXPLORER CHECK THE POWER OF THE WEBSITE 5 MAJESTIC SEO CHECK THE BACKLINKS 6 MOZCAST CHECK THE RANKING EVOLUTION 7 WHATSMYSERP CHECK KEYWORD RANKING 8 GOOGLE ADWORDS PLAN ADS CAMPAIGNS ON GOOGLE 9 GOOGLE ANALYTICS CHECK YOUR TRAFFIC 10 SIMILAR WEB CHECK THE TRAFFIC 11 GOOGLE ADSENSE PLAN ADS DISPLAY ON WEBSITES
  114. #IntroToDigital @njchevalier 12 MAILCHIMP CREATE NEWSLETTER 13 PIXLR DESIGN TOOL 14 PIKTOCHART CREATE INFOGRAPHICS 15 WORDPRESS BLOG PLATFORM 16 KLOUT INFLUENCE TOOL 17 GOOGLE ALERTS WATCH REPUTATION 18 HOOTSUITE MANAGE SOCIAL NETWORKS 19 IFTTT AUTOMATIZE SOCIAL MEDIA 20 TWITTERCOUNTER CHECK YOUR TWITTER EVOLUTION 21 FOLLOWERWONK CHECK THE TWITTER PROFILES 22 UNFOLLOWERME CHECK THE UNFOLLOWERS PART2
  115. #IntroToDigital @njchevalier CHECK THE KEYWORDS 01.
  116. #IntroToDigital @njchevalier ANALYSE THE KEYWORDS DENSITY OF COMPETITORS 02.
  117. #IntroToDigital @njchevalier COMPARE THE BACKLINKS PROFILES OF THE COMPETITION 03.
  118. #IntroToDigital @njchevalier CHECK WHERE ARE YOUR POTENTIAL CUSTOMERS 04.
  119. #IntroToDigital @njchevalier ASK YOUR CUSTOMERS WHAT DO THEY NEED 05.
  120. #IntroToDigital @njchevalier DEFINE WHAT CONTENT WILL FIT THE BEST TO THEM 06.
  121. #IntroToDigital @njchevalier FIND WHAT COMMUNICATION CHANNEL TO USE 07.
  122. #IntroToDigital @njchevalier PLAN 08.
  123. #IntroToDigital @njchevalier - WELL. GOOD BUT NOT SURE TO USE IT… - THEN CHECK THIS!
  124. #IntroToDigital @njchevalier #IntroToDigital @njchevalier JOB ONLINE TIPS TO FIND A
  125. #IntroToDigital @njchevalier #IntroToDigital @njchevalier YOUR TAKE CARE OF REPUTATIONe-
  126. #IntroToDigital @njchevalier #IntroToDigital @njchevalier OPTIMISE YOUR PROFESSIONAL NETWORKS
  127. #IntroToDigital @njchevalier #IntroToDigital @njchevalier CONNECT WITH INFLUENCERS OF YOUR SECTOR
  128. #IntroToDigital @njchevalier #IntroToDigital @njchevalier POST OFTEN
  129. #IntroToDigital @njchevalier #IntroToDigital @njchevalier INTERACT WITH OTHERS
  130. #IntroToDigital @njchevalier #IntroToDigital @njchevalier MAKE YOUR NETWORK BIGGER
  131. #IntroToDigital @njchevalier #IntroToDigital @njchevalier BE VISIBLE & UNIQUE
  132. #IntroToDigital @njchevalier #IntroToDigital @njchevalier PARTICIPATE TO GROUPS
  133. #IntroToDigital @njchevalier #IntroToDigital @njchevalier KEEP SOMEWHERE YOUR CONTACTS
  134. #IntroToDigital @njchevalier #IntroToDigital @njchevalier FOLLOW UP WITH YOUR PREVIOUS CONTACT
  135. #IntroToDigital @njchevalier DO NOT FORGET
  136. #IntroToDigital @njchevalier YOUR NETWORK IS YOUR FUTURE.
  137. #IntroToDigital @njchevalier njchevalier
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INTRO TO DIGITAL - In this presentation, you will find an introduction to digital marketing / online marketing. Through SEM, Display, Content Marketing, E-CRM, Digital communication, discover 22 free tools to do your own analysis.

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