growth hacking

1. Growth
Hacking
Definition and examples
NJCHEVALIER

2. ‘Growth Hacking’ is a term used to
describe start-ups who generate
massive growth/following by
using (often) simple techniques
that do not necessarily require a
lot of investment.

3. Examples
10

4. 1 - Facebook
Facebook used email notifications to notify people that a person they know had
‘tagged’ them in a photo. With click-through rates of ~75%, you can see how this genius
leveraging of human curiosity and must-see-my-face mentality worked so well for the
social media giant.
EMAIL NOTIFICATIONS

5. 2 - AirBnb
Airbnb hit a rich vein of traffic when they took full advantage of
the the well-established Craigslist. By integrating their platform
with Craigslist, its users could easily reach a tonne of people
very easily.

6. 3 - Dropbox
Dropbox generated viral growth through its ‘Refer a Friend’ scheme. By rewarding
both parties with free storage space, it was a catapult to what is now a huge user
base.
REFER A FRIEND

7. 4 - Ticket master
TicketMasters capitalised on using a timer/countdown to encourage its users to
purchase tickets quicker. By creating a ‘limited time’ element, and playing on our fear of
missing out, these ticket giants gained huge ground.
COUNTDOWN

8. 5 - Paypal
PayPal was a little more maverick in its approach, offering a
reward of $10 to each new customer and the person who
referred them. The effort to reward ratio was crazy, and saw
PayPal explode to millions of users before eventually pulling
the offer.

9. 6 - Hotmail
Hotmail used a simple line of text on the footer of all of its emails that essentially
invited the reader to get their free email account. In the days where email was pretty
awful, Hotmail was able to race ahead of the web-based competition.
LINK

10. 7 - Gmail
Never to be outshone, Google launched Gmail with an element of exclusivity. By
making early adopters feel like they were an internet VIP, friends and family were
hounding for an invite. Needless to say that it worked!
VIP

11. 8 - Twitter
Twitter worked out that users who followed more than 30
people were more likely to become an active user. They took
advantage of this by tweaking the user experience to highlight
suggested people to follow upon signing up.

12. 9 - Pinterest
Pinterest made use of ‘infinite’ scrolling to keep its users hooked on the platform. By
removing the need to browse through pages (complete with loading times, effort, and
all), Pinterest were able to deliver visual goodness on tap. Less chance to get bored,
less chance to get distracted, and much more chance that you’ll share what you
find…

13. 10 - Linkedin
LinkedIn went from 2 million users to 200 million users by using the following growth
hack.They gave users an option to create public profiles. Public profiles meant that the
profile of the user will show up in search results when anyone will search for that
person’s name.
PUBLIC PROFILES

14. Facebook - email friends - Acquisition
Air Bnb - craiglist - Acquisition
Dropbox - refering - Acquisition
Ticket master - countdown - Purchase
Paypal - discount - Acquisition
Hotmail - link - Acquisition
Gmail - vip sign up - Acquisition
Twitter - active account - User retaining
Pinterest - infinite scroll - User retaining
Linkedin - public profile - Acquisition
Growth Hacking