Content marketing understanding

1. EPISODE 6
CONTENT
MARKETING
NICOLAS J. CHEVALIER

2. WHAT ISCONTENT MARKETING?

3. CONTENT MARKETING
IS THE NATURAL WAY OF
DOING SEO

11. ATTENTION => TRAFFIC =>
MONETIZATION

12. THE POINT IS CREATING
LOYALTY BEFORE
PURCHASE.

15. EXAMPLES

21. NOW YOUR TURN

22. STEP 1
DEFINING THE PROJECT
What are some of the reasons By team of 5.
CROSS CULTURAL
MARKETING
LEADERSHIP
SALES
...

23. STEP 2
DEFINING THE BRAND
What are some of the reasons?
TARGET
VALUES
NAME
LOGO
...

24. STEP 3
DEFINING THE CONTENT
Plan the articles, you would like to write about.
And find some sources.
TOPICS
KIND OF ARTICLES
CONTENT STRATEGY
...

25. NEXT STEP
WRITE AN ARTICLE
Write your first article and integrate it in the
website.