Pinterest for Business 101

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Nick Armstrong

Technologie

Pinterest For Business

Nick Armstrong of WTF Marketing
WTFMarketing.com // @WTFMarketing
Nick@WTFMarketing.com

What are we covering?
- How to incorporate Pinterest - Wait, what? I can get sued?
into your WordPress website (legal considerations)

- How to track ROI from - What kinds of content you
Pinterest, specifically should be sharing

- How to build unique-to- - How to build your Pinterest
Pinterest content so you don't network
get sued - Skeezy things to avoid

The Why...
Just under 2.5M DAILY USERS (11M/mo)
85% Female (US)
Top Topics: Fashion, Health, Food, Travel
Effortless Self-Identification w/ Brands

Before you get all Pinflustered:

Embrace Hub and Spoke!
http://www.flickr.com/photos/toprankblog/5158789164/sizes/l/in/photostream/

The Q - Can this convert?

Abso-friggin-lutely
16% went on to purchase something they’d Pinned

ROI Tracking
from Pinterest...

http://bit.ly Links

Google Analytics...

And a big DUH (Playboy)

Useful Things to
Pin - Be Unique!

How-To Videos
Coupons
Charity
Team/Coworkers
Tangential partners

Finding Friends

Do searches on relevant keywords
Pin stuff your audience would
search for
Like and comment on Pins you like
Repin stuff and follow relevant
pinners

What are Pinterest
Users Seeing?

You want to be part of this
“Halo Effect”

Here’s What
Not To Do

Pin Only Your Own
Stuff
Make Everything Sales
Pitchy
Use Cliche, Copyrighted,
or Stock Photos
Or just... uh... this.

Really want this? It’s on Ebay
http://www.ebay.com/itm/FART-GONE-Flatulence-Deodorizer-Pad-GOES-
UNDERWEAR-LET-EM-RIP-/280816572817

Too Good To Be
True? Probably.
Pintester.com
Pinfuriating.com
pinterestyouaredrunk.com

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Pinterest for Business 101

1. Pinterest For Business Nick Armstrong of WTF Marketing WTFMarketing.com // @WTFMarketing Nick@WTFMarketing.com

2. What are we covering? - How to incorporate Pinterest - Wait, what? I can get sued? into your WordPress website (legal considerations) - How to track ROI from - What kinds of content you Pinterest, specifically should be sharing - How to build unique-to- - How to build your Pinterest Pinterest content so you don't network get sued - Skeezy things to avoid

3. Businesses on Pinterest

4. The New Business Pages

6. You can embed boards now...

7. WHY?!

8. The Why... Just under 2.5M DAILY USERS (11M/mo) 85% Female (US) Top Topics: Fashion, Health, Food, Travel Effortless Self-Identification w/ Brands

9. Before you get all Pinflustered: Embrace Hub and Spoke! http://www.flickr.com/photos/toprankblog/5158789164/sizes/l/in/photostream/

10. The Q - Can this convert? Abso-friggin-lutely 16% went on to purchase something they’d Pinned

11. ROI Tracking from Pinterest... http://bit.ly Links Google Analytics... And a big DUH (Playboy)

12. Useful Things to Pin - Be Unique! How-To Videos Coupons Charity Team/Coworkers Tangential partners

13. Finding Friends Do searches on relevant keywords Pin stuff your audience would search for Like and comment on Pins you like Repin stuff and follow relevant pinners

14. What are Pinterest Users Seeing? You want to be part of this “Halo Effect”

15. Here’s What Not To Do Pin Only Your Own Stuff Make Everything Sales Pitchy Use Cliche, Copyrighted, or Stock Photos Or just... uh... this. Really want this? It’s on Ebay http://www.ebay.com/itm/FART-GONE-Flatulence-Deodorizer-Pad-GOES- UNDERWEAR-LET-EM-RIP-/280816572817

16. Too Good To Be True? Probably. Pintester.com Pinfuriating.com pinterestyouaredrunk.com

17. Pinterest For Business Nick Armstrong of WTF Marketing WTFMarketing.com // @WTFMarketing Nick@WTFMarketing.com

Pinterest for Business 101

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