Mother's Day Spending, Mother's Day Online Shopping, Moms and eCommerce, Moms and ecommerce, Moms and online shopping

1. mom's are the key decision makers for important purchases for their families
85%of all consumer
purchases for
their family
moms make
many moms shop online to save time and money
things moms shop for online
35% 50% 29% 23%
clothes toys music e-books
70%of mothers use
smartphones or
tablets to shop of moms say the devices
account for nearly
half of their shopping
time or more
1/3
most important factors when making a purchase decision
shopping for the holidays
coupons
the online store
47.4% 24% 16.7%
reviews
from other moms
convenience promotions/
discounts
of mothers say they are
responsible for making
of all holiday gift purchases75%
71% 1/3
60%
of mothers plan on doing
of their holiday
shopping online
&eCommerce
moms
the online shopping habits of the most powerful consumer group
of moms indicated that if they saw a discount from a favorite online
retailer, they would make a purchase they may not have otherwise made93%
25% of the moms surveyed indicated they would visit the same online retailer
6 times or more before making a purchase
Sources:
http://www.mediapost.com/publications/article/170413/marketing-to-women-30-stats-to-know.html
http://www.nielsen.com/us/en/insights/news/2012/digital-lives-of-american-moms.html
http://www.screenpages.com/blog/ecommerce-statistics/how-mothers-shop-online-statistics
http://www.marketwired.com/press-release/Holiday-Shopping-Study-Shows-That-Moms-Will-Buy-More-if-Presented-With-Discounts-1853432.html
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