The document discusses trends in technology, media, and consumer behavior. Key topics covered include the rise of mobile internet and social media, the growth of e-commerce and location-based services, and the effectiveness of new media platforms in driving sales and fundraising. Throughout, technology is transforming how content is created and accessed by empowered consumers.

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2. …
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3. The Next Generation is…
- Technology transforming
media
- Content accessible anywhere
- People in control
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4. Next
Generation
People
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5. 80% of Americans earning >$250k are social Next
Generation
People
media users
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6. Next
There are more than 5m online sellers in China
Generation
People
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7. The demographics of US Tablet and eReader
Next
Generation
People
owners compared
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9. Nearly 50% of UK internet users also use the
Next
Generation
Mobile
mobile internet
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10. Next
40% of US mobile users have a smartphone
Generation
Mobile
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11. Next
Apple sells more iPads than iPods
Generation
Mobile
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12. Mobile accounts for 10% of UK ecommerce site
Next
Generation
Mobile
visits
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13. Next
Asos’’mobile sales rose 800% year on year
Generation
Mobile
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14. Next
Toyota Backseat Driver
Generation
Mobile
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15. Next
Generation
Content
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16. Pepsi uses photo recognition for an X Factor
Next
Generation
Content
competition in the US
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17. The first picture of Harper Beckham – posted Next
Generation
on Twitter Content
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18. Next
Own a Colour
Generation
Content
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19. The Vaccines created their new video through Next
Generation
Content
Instagram
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20. Spots V Stripes mobile Augmented Next
Generation
Content
Reality game for Cadbury
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21. Next
The Kid Should See This
Generation
Content
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22. Next
How to spot if a review is fake
Generation
Content
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23. Next
Generation
Technology
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24. Next
Print out & make your own house
Generation
Technology
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25. Gamers solve a molecular puzzle that had baffled Next
Generation
Technology
scientists
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26. Next
Generation
Content
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27. Next
Facebook has 800m active members
Generation
Social Media
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28. Next
The Timeline – The story of your life
Generation
Social Media
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29. Ticketmaster & Facebook let you sit near Next
Generation
Social Media
your friends
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30. David Guetta sells his new album directly Next
Generation
Social Media
through Facebook
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31. 5 of the top 10 markets for time spent with social Next
Generation
Social Media
media are in Latin America
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32. Next
Will.i.am meets fans on Google+
Generation
Social Media
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33. Next
Beyonce’s big news broke twitter records
Generation
Social Media
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34. The ‘half-life’ of a link shared on Twitter is 3 Next
Generation
Social Media
hours
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35. Next
Generation
Location &
Loyalty
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36. Next
Shoppers in Scandinavia can reduce Generation
Location &
supermarket prices by checking in Loyalty
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37. Next
Generation
Topshop created a mobile game in London Location &
Loyalty
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38. Next
Google introduces offers to the US Generation
Location &
Loyalty
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39. Next
Living Language give away free food to Generation
Location &
people who ‘say it right’
Loyalty
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40. Next
Generation
Content
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41. An appearance on Dragon’s Den led to 1.4m Next
Generation
Effectiveness
visits for The Present Club
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42. Angry Birds sells lots of physical goods Next
Generation
Effectiveness
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Kiva has loaned nearly $250m in 5 years
Generation
Effectiveness
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44. Next
Kickstarter has funded over 10,000 projects
Generation
Effectiveness
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45. Next
Justin Bieber earned $53m in 2010
Generation
Effectiveness
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46. @
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