Key stories, statistics and examples from the world of digital media, January - March 2011. Complied by Dan Calladine, Head of Media Futures, Aegis Media. dan.calladine[AT]aemedia.com

1. 1
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2. …
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2
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3. The Next Generation is…
- Technology transforming
media
- Content accessible anywhere
- People in control
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4. Next
Generation
People
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5. Next
Motherhood is a driver of smartphone sales
Generation
People
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5
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6. TV accounts for 47% of the time American kids
Next
Generation
People
spend with media
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7. Fewer than 15% of Wiklipedia’s contributors are
Next
Generation
People
women
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8. More than 60% of Stardoll members under 12 own a
Next
Generation
People
mobile; more than 60% never read a newspaper
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8
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10. Next
Smartphones are outselling PCs
Generation
Mobile
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11. 60% of time spent on smartphones is on new Next
Generation
Mobile
activities
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12. Mobi le accounted for 45% of visits to the Next
ESPNCricInfo site on the day of the Cricket
Generation
Mobile
World Cup Final
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13. 40% of Google Maps usage is through mobile
Next
Generation
Mobile
devices
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14. Angry Birds has taken over €50 million, Next
Generation
Mobile
but cost less than £100,000 to produce
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14
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15. Next
Generation
Content
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16. The 2011 Super
Bowl was the most watched Next
Generation
Content
TV programme in American history
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16
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17. Next
MTV’s Skins is a TV and social media hit
Generation
Content
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17
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18. Next
eBook piracy is rising
Generation
Content
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18
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19. Next
Crowdfunding the new Rainbow Warrior
Generation
Content
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19
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20. Next
The Like Log study
Generation
Content
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20
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21. Next
Generation
Technology
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22. Will.i.am is Intel’s Director of Creative
Next
Generation
Technology
Innovation
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22
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23. IBM’sWatson computer beats two previous Next
Generation
Technology
champions at Jeopardy
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23
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24. Next
Generation
Content
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25. Next
Twitter – the official figures
Generation
Social Media
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26. Next
Twitter – the unofficial figures
Generation
Social Media
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27. Most trendingtopics on Twitter come from Next
Generation
Social Media
the mainstream media
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28. 20,000 Twitter users generate over 50% of what
Next
Generation
Social Media
is seen on twitter
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29. An estimated 60% of Facebook’s advertising Next
Generation
Social Media
revenue comes from small advertisers
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30. Twitter made an estimated $45m in ad revenue
Next
Generation
Social Media
in 2010
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31. Revenues for Facebook, Google, Groupon & Zynga Next
Generation
Social Media
compared
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32. Factors that influence engagement with
Next
Generation
Social Media
Facebook wall posts
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33. The ASOS store on Facebook
Next
Generation
Social Media
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34. Porsche celebrated hitting 1m Likes by
Next
Generation
Social Media
paining all of the names onto a car
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35. Heinz sold a limited edition flavour of Next
Generation
Social Media
Ketchup through Facebook
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36. Next
Generation
Content
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37. Mazda sold 100
cars at 20% discount as part of a Next
Generation
Effectiveness
Facebook Places promotion
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38. The ads from 2011’s Super Bowl achieved 320m Next
Generation
Effectiveness
views online in 10 days
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39. 6 year old Jack Henderson raised over £10,000 in
Next
Generation
Effectiveness
2 weeks by drawing pictures
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40. Next
Generation
Effectiveness
@
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