1. WELCOME Developing A Successful Social Marketing Strategy By David Johnson, NextGenDealer.com

3. Provides Opportunities For Customer Support

4. Aides In Branding And Building Brand Awareness

5. Allows For Both Personal & Business Development

6. Offers Direct Selling Opportunities Purpose and objectives Develop A Strategy That Includes All Of The Above!

7. Things will change The ONLY constant in social marketing is that things WILL change, embrace the chaos! Social Media is NOT the conversation, its merely the vessel.

8. The 3 Phases Of Dealer Social Maturity Social Maturity

10. Define Objectives

11. Choose Actions

12. Pick The Platforms4 Parts Of Success Never Put The Cart Before The Horse!

14. Take good notes.

15. Use Twitter, Facebook and other local forums.Investigate

17. About our competition?

18. Who’s saying it?

19. Where are they saying it at?

20. What’s our share of voice?

21. What’s the percentage of positive to negative comments?Investigate

23. A S.M.A.R.T strategy.

24. Specific

25. Measurable

26. Attainable

27. Realistic

28. TimelyDefine Objectives Reminder: High goals are frequently easier toachieve than a lower ones because they exert a higher level of motivational force.

30. Provides Opportunities For Customer Support

31. Aides In Branding And Building Brand Awareness

32. Allows For Both Personal & Business Development

33. Offers Direct Selling Opportunities Define Objectives

35. How are you going to build community?

36. Will you be blogging? Podcasting?

37. Will you be including social media with your offline advertising?Choose Your Actions

39. Which platforms will aid you in completing your actions so that you can reach your objectives.

40. Use the notes you took in step one!Choose Your Platforms

42. David@PersuasiveConcepts.com

43. Company Site: NextGenDealer.com

44. Blog: PersuasiveConcepts.com

45. Facebook: Facebook.com/DavidJohnson101Questions