The Future of Media and the Impact on Content
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Tom Goodwin, EVP and Head of Innovation at Zenith, highlights where media and consumption is heading and how that will influence the way that content is created and consumed for years to come.
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The Future of Media and the Impact on Content
- 2. Tom Goodwin - EVP, Head of Innovation - Zenith Trends for the Future of Media And Content
- 3. $2,250,000
- 4. $134,000
- 5. ‹#› Today 25 mins Hello Context Of Change 6 Trends to Inspire The Future of Content Marketing
- 6. Things have never changed so fast before. But will never change so slowly again.
- 7. Not everything is changing.
- 10. Some changes bring threats. Some opportunities.
- 12. My job is to provoke a debate about this.
- 13. ‹#›
- 14. ‹#› Today 25 mins Hello Context Of Change 6 Trends to Inspire The Future of Content Marketing
- 16. Video
- 17. Social
- 18. Commerce
- 19. News
- 21. Digital Garnish
- 23. Home Depot
- 29. A bolt on approach.
- 35. ‹#› Today 25 mins Hello Context Of Change 6 Trends to Inspire The Future of Content Marketing
- 36. The Post Digital Age: 6 Themes to inspire.
- 54. Retail picture.
- 58. More Intimate Screens and Data 3
- 59. Movie theatre
- 60. TV
- 61. Desktop
- 62. Mobile
- 64. New Realities4
- 65. The First VR
- 67. The First AR
- 72. More Mediated5
- 73. ‹#›
- 75. Nearly all incremental media is mobile
- 76. Personalization / Automation / Thinner Web 6
- 79. Thin
- 82. Voice
- 83. AI
- 84. ‹#› Today 25 mins Hello Context Of Change 6 Trends to Inspire The Future of Content Marketing
- 85. A new era in Advertising. Post Digital Blurred Lines New Behaviors Client Problems New Thinking
- 88. Content Is The Answer
- 89. Content Marketing Has Never Been Defined
- 90. NATIVE For Some
- 91. Two Things: Native - Custom Made Ad Units Content Marketing- Leverage the power of publisher knowledge and dynamics
- 101. Don’t reduce around limitations Work only around the newly or not yet possible Blur lines Make lives easier, don’t ask for more Get mobile right. Forget the Assumptions of the Past
- 102. We’ve the best canvas we’ve ever known.
- 103. Best Time Ever to Work in Marketing.
- 104. Thanks @tomfgoodwin
Hinweis der Redaktion
- At the IPG Lab we did some studies on how much time people spend online. When we asked 40 year olds, most people said about 3 hours a day. 18 year olds said 4. 14 year olds said what. For me growing up, the internet was like a place, we’d wait for my dad to get off the phone, plug the modem in, the internet has passwords and welcome noises. Now it’s in the background, a constant, fast, pervasive web that connects everything. We need to think and structure for this. It’s not TV, it’s Video. It’s not Radio, it’s Audio. We need not be limited by the rules of the past, YouTube isn’t a place to put TV ads, it’s a place to establish new possibilities in storytelling, new ways to interact, new calls to action.
- Leverage results to driver greater insight and investment.
- Leverage results to driver greater insight and investment.
- Leverage results to driver greater insight and investment.
- The future is hard to predict, the biggest challenge we face is navigating the profound from the distractions, what is changing and what stays the same. But we take comfort Peter Druker, the best way predict the future is to create it. We’ve rebuilt our agency from the ground up, to do things that others can’t do, let’s create the future, together.