How Unilever has Mastered the Art of Storytelling to Capture our Hearts and Brand Loyalty

•

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NewsCred

Robert Candelino, Unilever

Marketing

4
Walking  
the Talk
Challenging Stereotypes &
Encouraging Discussion
Listening  
to Women
ONLY 2% of women around the world
would describe themselves as beautiful

total PR !
impressions secured
BILLIO
N
5.1
Decreased negative social
sentiment around curls by
20%
Printed books requested
by school, libraries,
community groups
1K+
E-book downloads
101K+
Keyboard installs/
downloads
928K+
MILLION
28.3
ﬁlm
view
s

@newscred
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How Unilever has Mastered the Art of Storytelling to Capture our Hearts and Brand Loyalty

1. @newscred Keynote: Case Study – How Unilever Has Mastered the Art of Storytelling to Capture Our Hearts and Brand Loyalty Rob Candelino, General Manager/ VP Marketing, Haircare, Unilever

2. BRANDS WITH PURPOSE

3. 3 CAMPAIGN FOR REAL BEAUTY

4. 4 Walking   the Talk Challenging Stereotypes & Encouraging Discussion Listening   to Women ONLY 2% of women around the world would describe themselves as beautiful

9. total PR ! impressions secured BILLIO N 5.1 Decreased negative social sentiment around curls by 20% Printed books requested by school, libraries, community groups 1K+ E-book downloads 101K+ Keyboard installs/ downloads 928K+ MILLION 28.3 ﬁlm view s

10.

11.

12.

13.

14.

15. THANK YOU @dove #LoveYourHair

16. @newscred MASTER CONTENT MARKETING WITH #ThinkContent University Get over six hours of premium content free with promo code: TCSummit16* Regularly $895; expires June 17, 2016 insights.newscred.com/thinkcontent-u