Creating Content for Community and Culture: adidas
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Frank Thomas, adidas' Director of Content Strategy and Content Marketing, on how the company uses content marketing to build its brand and recruit top talent.
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Creating Content for Community and Culture: adidas
- 1. Short talk Creating content for community and culture Frank Thomas Director, Content Strategy + Content Marketing adidas @framatho @newscred
- 2. CREATINGCONTENTFOR COMMUNITY& CULTURE FRANK THOMAS, DIRECTOR CONTENT STRATEGY & CONTENT MARKETING @FRAMATHO @GAMEPLAN_A
- 3. 13/07/15FOOTER / PRESENTATION NAME 3 CONNECT YOUR AUDIENCE WITH YOUR ORGANIZATION‘S CULTURE TO GET LONGER-LASTING & MORE ENGAGED RELATIONSHIPS
- 5. THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES. 5
- 6. BUSINESS LIFESTYLE SPORT WORKING LIFE CALLING ALL CREATORS & ENTREPRENEURIAL MINDS WITH AN ATHLETE’SHEART CREATE ADVOCACY ü FUEL EMPLOYEE PRIDE & ATTRACT TALENT ü BUILD TRUST ü MANAGE REPUTATION
- 7. 13/07/15FOOTER / PRESENTATION NAME 7 CONNECT YOUR AUDIENCE WITH YOUR ORGANIZATION‘S CULTURE TO GET LONGER-LASTING & MORE ENGAGED RELATIONSHIPS
- 8. TEXT + FULL IMAGE SUBTITLE 13/07/15FOOTER / PRESENTATION NAME 8 CULTURE VALUES IDEAS CONVICTIONS BEHAVIORS IDENTITY
- 9. RELEVANCE COMES IN WAVES & IS FLEETING. 9
- 10. CULTURE CREATES THE GROUND-SWELL OF RELEVANCE. IT’S WHAT MAKES YOU HANG ON. 10
- 11. TEXT + FULL IMAGE SUBTITLE 11 #1 FIND WHAT DEFINES YOU.
- 14. #2 BRING IT IN SYNC! 13/07/15FOOTER / PRESENTATION NAME 14
- 16. #3MAKE YOUR PERSONALITY SHINE 13/07/15FOOTER / PRESENTATION NAME 16
- 18. #4 INVOLVE YOUR ROLE MODELS 13/07/15FOOTER / PRESENTATION NAME 18
- 19. 19
- 20. #5 DARE TO DISREGARD THE NUMBERS 13/07/15FOOTER / PRESENTATION NAME 20
- 21. 13/07/15 21 RELEVANCE COMES IN WAVES& IS FLEETING. CULTURE CREATES THE GROUND-SWELL OF RELEVANCE. LEVERAGE YOUR OWNCULTURE TO BUILD STRONG RELATIONSHIPS #1 FIND WHAT DEFINES YOU #2 BRING IT IN SYNC #3 MAKE YOUR CULTURE SHINE #3 INVOLVE YOUR ROLE MODELS #5 DARE TO DISREGARD THE NUMBERS
- 22. NEXT STEPS 22 www.GamePlan-A.com @framatho @GamePlan_A LinkedIn WANT MORE? READ NEXT: How to differentiate Content in a crowded field [Examplefrom adidas]– CMI Bring yourA game – Communication Director
- 23. WHAT WILL YOU DO TO CONNECT YOUR AUDIENCE WITH YOUR ORGANIZATION’S CULTURE?