The Infatuation's Andrew Steinthal, Co-founder and CRO, and Chris Stang, Co-founder and CEO, on how they used authenticity and credibility to build a brand beloved by millions.
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
The Science of Storytelling: The Infatuation
1.
2. IS AUTHENTICITY.”
Erin McPherson, CCO, Maker Studios
“This generation doesn’t dislike brands…what they don’t like is advertising.”
“THE NEW AUTHORITY“THE NEW AUTHORITY
IS AUTHENTICITY.”
Erin McPherson, CCO, Maker Studios
3. A COMMUNITY OF MILLIONS WHO
LOOK TO US TO GUIDE THEM IN FOOD
11. Anyone can create content, but not everyone can create value.
Building a brand requires a long term vision and commitment —
you can’t growth hack trust.
If you don’t have a strong voice or a clear point of view, you
don’t have anything.
THREE TRUTHS