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Last year we created 50 Stats You Need to Know About Content Marketing,
which garnered over 200,000 views. This year we’re taking it a step further,
demonstrating not only why you should invest in Content Marketing, but why you
need to as well.
Content Marketing is not a tactic, it’s a long-term strategy. The best content
marketers prove the value of their efforts, showing how content drives brand
awareness, lead generation, engagement, and sales.
The following slides will demonstrate the value of Content Marketing and how it
can help build your business. We hope you can walk away with a better
understanding of Content Marketing – and even convince your CEO – why this
should be your number one marketing priority.
2. Presented by NewsCred, the world’s most
comprehensive content marketing platform.
www.newscred.com
3. We believe three things absolutely:
1. Content marketing is necessary to efficiently build your business
2. Customer acquisition requires many simultaneous tactics
3. Blogging, email marketing, and social media are the main drivers
of brand engagement
4. Where Are We Coming From?
Last year we created 50 Stats You Need to Know About Content Marketing,
which garnered over 200,000 views. This year we’re taking it a step further,
demonstrating not only why you should invest in Content Marketing, but why you
need to as well.
5. Where Are We Going?
Content marketing is not a tactic, it’s a long-term strategy. The best content
marketers prove the value of their efforts, showing how content drives brand
awareness, lead generation, engagement, and sales.
The following slides will demonstrate the value of Content Marketing and how it
can help build your business. We hope you can walk away with a better
understanding of Content Marketing – and even convince your CEO – why this
should be your number one marketing priority.
6. This deck covers the following
themes:
1. Banner ads are the problem and content marketing is the answer
2. Businesses with a defined content strategy have smarter
marketing
3. Investing in a content marketing team is crucial to building your
business
4. Blogging and social media drive customer acquisition
5. Email marketing generates revenue
6. Visual, relevant, and social content builds brand engagement
7. The Claim:
Banner ads are the problem and content marketing is the answer
8. Consumers reject banner ads at
rates greater than 99%.
Source: contentmarketinginstitute.com/wp-content/uploads/2013/10/B2B_Research_2014_CMI.pdf
9. The average click-through rate
for display ads is 0.11%.
Source: http://coull.com/our-blog/digital-advertising-click-through-rates
10. Mobile banner ads have an
average click-through rate of
0.35%.
Source: http://coull.com/our-blog/digital-advertising-click-through-rates
11. 58% of B2B marketers and 60%
of B2C marketers will increase
their content marketing budgets
in 2014.
Source: http://i0.wp.com/mktcdn.uberflip.com/final%20-%202014-trends-infographic-alternate-colours2.png
12. 78% of CMOs believe custom
content is the future of
marketing.
Source: http://www.business2community.com/social-media/83-exceptional-social-media-marketing-statistics-2014-0846364#!bycEvI
14. 80% of B2B marketers who have
a documented content strategy
are creating more content than
they did one year ago.
Source: contentmarketinginstitute.com/wp-content/uploads/2013/10/B2B_Research_2014_CMI.pdf
15. Average website conversion for
companies with defined content
processes is more than twice that
of companies without (5.9% vs.
3.8%).
Source: http://content.kapost.com/Aberdeen-ContentChaos
16. Using content-driven tactics
saves an average of 13% in overall
cost per lead.
Source: http://blog.hubspot.com/marketing/2013-inbound-marketing-stats-charts
17. Testing content efforts propels
ROI improvements: Companies
who test are 75% more likely to
show ROI for content marketing
than those who fail to test their
strategies.
Source: http://offers.hubspot.com/2013-state-of-inbound-marketing
18. The Claim:
Investing in a content marketing team is crucial to building your
business
19. 86% of the most effective B2B
marketers have someone who
oversees content marketing
strategy; however, only 46% of
less effective marketers do.
Source: contentmarketinginstitute.com/wp-content/uploads/2013/10/B2B_Research_2014_CMI.pdf
20. Marketers work in very small
teams: 81% of all content teams
contain fewer than six people.
Source: http://offers.hubspot.com/2013-state-of-inbound-marketing
21. Blogs require roughly 9% of
marketers’ total full-time staff
dedications and demand just 7%
of marketers’ total budgets.
Source: http://offers.hubspot.com/2013-state-of-inbound-marketing
22. 16% of companies employ a full-time
social media specialist and
11% are paying a dedicated email
marketer.
Source: http://offers.hubspot.com/2013-state-of-inbound-marketing
24. 82% of marketers who blog see
positive ROI for their content-driven
marketing.
Source: http://www.stateofinboundmarketing.com/
25. 79% of ‘best-in-class’ B2B
marketers rate blogs as the most
effective customer acquisition
tactic.
Source: contentmarketinginstitute.com/wp-content/uploads/2013/10/B2B_Research_2014_CMI.pdf
26. 82% of marketers who blog daily
acquired a customer using their
blog, as opposed to 57% of
marketers who blog monthly.
Source: http://blog.hubspot.com/marketing/2013-inbound-marketing-stats-charts
27. Brands that create 15 blog posts
per month average 1,200 new
leads per month.
Source: http://blog.hubspot.com/marketing/2013-inbound-marketing-stats-charts
28. Blogs produce low-cost leads for
24% of the marketing
community.
Source: http://blog.hubspot.com/marketing/2013-inbound-marketing-stats-charts
29. Companies that excel at lead
nurturing generate 50% more
sales-ready leads at 33% lower
cost.
Source: http://blog.hubspot.com/blog/tabid/6307/bid/30901/30-Thought-Provoking-Lead-Nurturing-Stats-You-Can-t-Ignore.aspx
31. 77% of buyers say they are more
likely to buy from a company
whose CEO uses social media.
Source: http://www.emarketer.com/Article.aspx?R=1008929&ecid=a6506033675d47f881651943c21c5ed4
32. 52% of marketers generated a
lead from Facebook in 2013.
Source: http://blog.hubspot.com/marketing/2013-inbound-marketing-stats-charts
33. 43% of marketers generated a
customer from LinkedIn in 2013.
Source: http://blog.hubspot.com/marketing/2013-inbound-marketing-stats-charts
34. 36% of marketers found a new
customer from Twitter this year.
Source: http://blog.hubspot.com/marketing/2013-inbound-marketing-stats-charts
35. Customers spend more money
when they convert from
Pinterest than any other social
referral.
Source: http://blog.bufferapp.com/pinterest-marketing-guide-tips
37. CMOs say email marketing:
generates brand awareness
(76%), increases customer
retention (75%), increases
website visits (73%), drives lead
generation (69%), and generates
sales (65%).
Source: http://www.icontact.com/blog/blog/email-marketing/
38. 59% of B2B marketers say email
is the most effective channel in
generating revenue.
Source: http://cdn2.hubspot.net/hub/53/blog/docs/ebooks/120-marketing-stats-charts-and-graphs.pdf
39. Subscriber to lead conversion
rates increase 51% when video is
included in email marketing
campaigns.
Source: http://www.digitalsherpa.com/blog/25-amazing-video-marketing-statistics/
40. Consumers who received email
marketing spend 83% more when
shopping. Their orders are 43%
larger and they order 28% more
often, too.
Source: http://www.icontact.com/blog/blog/email-marketing/
41. The word "exclusive" in email
promotional campaigns
increases unique open rates by
14%.
Source: http://cdn2.hubspot.net/hub/53/blog/docs/ebooks/120-marketing-stats-charts-and-graphs.pdf
43. The top three most widely
adopted content marketing
tactics are videos (87%), website
articles (86%), and in-person
events (85%).
Source: http://contentmarketinginstitute.com/2013/04/enterprise-2013-content-marketing-research/
44. 90% of information transmitted
to the brain is visual, and visuals
are processed 60,000X faster in
the brain than text.
Source: http://www.billiondollargraphics.com/infographics.html
45. Photos are liked 2x more than
text updates, while videos are
shared 12x times more than links
and text posts combined.
Source: http://sproutsocial.com/insights/visual-content-marketing-infographic/
46. 80% of your online visitors will
watch a video, while only 20%
will actually read content.
Source: http://www.digitalsherpa.com/blog/25-amazing-video-marketing-statistics/
47. Video constitutes 50% of all
mobile online traffic and over
90% of internet traffic.
Source: http://www.diodedigital.com/work/onlinevideo2013/
48. 58% of online video watchers
watch content on a social
network site.
Source: http://www.pewinternet.org/datasets/july-2013-online-video-omnibus/
49. Infographics have seen the
largest year-over-year increase in
usage. In 2013, 38% of B2B
marketers were using
infographics, compared with 51%
in 2014.
Source: contentmarketinginstitute.com/wp-content/uploads/2013/10/B2B_Research_2014_CMI.pdf
51. 73% of online consumers get
frustrated with websites when
content appears that has nothing
to do with their interests.
Source: http://offers.hubspot.com/scare-your-boss-into-better-marketing
52. 90% of consumers find custom
content useful and 78% believe
that organizations providing
custom content are interested in
building good relationships with
them.
Source: http://www.cmocouncil.org/content-roi-program-details.php
53. The most effective B2B
marketers tailor content to the
following categories: trends
(65%), decision maker profiles
(59%), company characteristics
(55%), buy-cycle stage (43%),
content preferences (21%),
competitor's content (11%).
Source: contentmarketinginstitute.com/wp-content/uploads/2013/10/B2B_Research_2014_CMI.pdf
54. Twitter users follow a median of
six brands on Twitter, looking for
things like interesting and fun
content, news and updates, and
discounts and promos.
Source: http://blog.bufferapp.com/writing-great-tweets-scientific-guide
56. Among retail brands, posting 1-4
times a week on Facebook
generates 71% more engagement
Source: http://blog.kissmetrics.com/more-likes-on-facebook/
57. Facebook posts with photos get
53% more likes, 104% more
comments, and 84% more click-throughs.
Source: http://blog.kissmetrics.com/more-likes-on-facebook/
58. Facebook posts with 80
characters or less get 66% more
engagement.
Source: http://blog.kissmetrics.com/more-likes-on-facebook/
59. Facebook posts with questions
get 100% more comments.
Source: http://blog.kissmetrics.com/more-likes-on-facebook/
60. Among retail brands, posting 1-2
times on Facebook a day gets
40% more engagement.
Source: http://blog.kissmetrics.com/more-likes-on-facebook/
62. Twitter drives amplification for
brand messages. 78% of user
engagement with a brand’s
Tweets is in the form of
retweets.
Source: http://blog.bufferapp.com/writing-great-tweets-scientific-guide
63. Tweets that specifically ask
followers to “retweet” receive
12x higher retweet rates than
those that do not.
Source: http://blog.bufferapp.com/writing-great-tweets-scientific-guide
64. Content that is greater than 1500
words on average receives 68.1%
more tweets.
Source: http://www.quicksprout.com/2014/02/06/how-content-marketing-affects-search-engine-rankings/
66. LinkedIn accounts for 64% of all
social referrals to corporate
homepages.
Source: http://blog.bufferapp.com/7-vital-statistics-to-help-with-your-linkedin-marketing-strategy
67. 60% of LinkedIn users are
interested in industry insights.
Source: http://blog.bufferapp.com/7-vital-statistics-to-help-with-your-linkedin-marketing-strategy
68. Posting at least 20 times per
month can help reach 60% of
your unique audience.
Source: http://blog.bufferapp.com/7-vital-statistics-to-help-with-your-linkedin-marketing-strategy
70. By using just 3 hashtags, brands
can gain a 110% increase in likes
on their Instagram posts.
Source: http://go.piqora.com/Dec2013InstagramStudyLP.html/
71. By using 5 hashtags, brands can
gain a 180% increase in likes on
their Instagram posts.
Source: http://go.piqora.com/Dec2013InstagramStudyLP.html/
73. 90% of internet users say that
watching a video about a
product is helpful in the decision
process.
Source: http://www.digitalsherpa.com/blog/25-amazing-video-marketing-statistics/
74. 50% of executives watch
business-related YouTube videos
at least once a week.
Source: http://www.videobrewery.com/blog/18-video-marketing-statistics/
75. Website visitors are 64% more
likely to buy a product on an
online retail site after watching a
video.
Source: http://www.digitalsherpa.com/blog/25-amazing-video-marketing-statistics/
76. About
NewsCred helps brands create content people love.
As the world’s most comprehensive content marketing platform, we provide the
strategy, technology, and content brands need to reach and engage their audiences –
in real-time at global scale.
NewsCred’s Content Marketing Cloud provides the first end-to-end solution for content
workflow, creation, publishing and analytics. In one place, brands gain unprecedented
access to the world’s largest content marketplace, including licensed content from over
4,500 publishers and original content from our award-winning journalist network.
Through NewsCred, global brands like Pepsi, P&G, General Electric, Dell and Diageo
have seen explosive growth in brand awareness, engagement and sales.
Want to transform your content marketing? Get in touch today.
sales@newscred.com | @NewsCred | www.newscred.com