Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
s».  I
-hr
‘u

T 3

I 4.. 
-

L
4)
T‘

v

D

' I ‘ any companies have fought over the marketing technology landscape over ...
You’ve finished this document.
Download and read it offline.
Upcoming SlideShare
Agricultural inoculants market
Next
Upcoming SlideShare
Agricultural inoculants market
Next
Download to read offline and view in fullscreen.

Share

Game of Screens: Tech kingdoms creating the omni-channel experience

Download to read offline

With the passage of time, it becomes increasingly crucial for companies to adopt new marketing technologies and develop new tactics to seize the attention of the consumer. With that in mind, Neustar examined the evolution of marketing technology and its push toward enabling true omni-channel consumer experiences. In this infographic, we've highlighted some intriguing statistics about marketing tech and the history of its heavy hitters.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Game of Screens: Tech kingdoms creating the omni-channel experience

  1. 1. s». I -hr ‘u T 3 I 4.. - L 4) T‘ v D ' I ‘ any companies have fought over the marketing technology landscape over the years, but few have I reigned victorious. As time passes, adapting to new technologies and developing new tactics to - - . - . seize the mind ofthe consumer becomes more crucial. VII’Ii‘~! TER IS COi*viIi‘! G. ARE YOU READY? HOW IDENTITY I THE LENISTERS I THE S-I-ARKES ENABLES BETTER MARKETING L r5 (aka the ad tech giants) {. A Iak‘? ""3 °””"e '3"-d Reach People Who Matter '2 I ‘.3 pacebook, GOogIe_ . Omme 9"P‘3“5I Focus time and marketing dollars on prospects In yahoq AOL ‘ t. _-y Neustar, Experian, likely to respond to your offers. Acxlom/ LiveRamp Don't Bombard Your High-Value Targets Stop over-saturating the same people with the same message. THE BORATHEONS THE TORGARYENS . “ /1 (aka the measurement _; ' 537_ I (aka the mmkemg shacks) Provide a Delightful Service Experience enable“) , I ,7 _ O_aCie Adobe IBM Don't waste time asking questions customers I Conficom ~i'. ' - - tmnkyoushomdknow. " l Avoid Compliance Costs Stop unknowingly violating laws and regulations. I» I Provide a Complete Brand Experience I THE WILDLINGS ' . THE WALL . . I fil Consumers . .14 ‘ 1 _ Oossihannel i(now the Identity of the customer you re ; _ I __ y I _ Interacting with, no matter the device or channel. " I cross-device Identity , , , ? PARENT ‘I’ I 4" ACQUIRED AD TECH MARKETING TECH CONVERGE ‘ ~ I . I I . ‘I I ~ I , I 1 I I y I GOOGLE I AD EXCHANGE 2.0 I ‘ ’ Vt, GOOGLE I I INVITE MEDIA I {It'll}: -I-"I ' -r: 'I I k - I I x I I I I W! ‘ I I ‘ I I I I 1 urban f 'I. ~ ; I “IA | JO» I‘ I, -: (,€1lI-'1II. ‘|-To I I I 5 I ‘ ’ ' , ‘ V I I I ‘ . ‘ I GOOGLE ' ‘ I I : ‘I {z I ADMELD _ _ ' — ' ‘ _ I I I ‘ ‘_t A 1, . . . E y k I I "“ I ‘ ‘F I ‘ ‘ a . I I I I K I _, M I ‘ _ y W‘ I I I , ‘ 1|, ‘ ‘ ‘I I ynumn I I ‘ . IIIIHHIIIIIII ; AcE3o0K ‘ I y , I , FBX CUSTOM I I _v, ‘,1 L I ' ‘ - AUDIENCES -r I I‘ I I | AOL TWITTER ADAPIV MOPUB ‘ g ‘ ‘~ ' 9 '5 ' ’ f I I I 1-. ‘ I 1: I I {I ‘ 7’ -‘1;H4~‘1—4Il: l'I-'- :1-I-I= l= 3:! -Hr= I:t= I3 . ‘I; toII_I—. ‘l_= I L I . MILLENNIAL I‘ I 5 I | _/ /. /. /x. // / MEDIA y , I ‘E ii NEXAGE I ALLIANCE ll ' l . .// .2 ' " DATA SYSTEMS I I ‘f " FACEBOOK CONVERSA, " VA"'°° . / ATLAS LIVERAII. ., . I . , “'°"""°'-'- . A 1 ‘A. // / ‘ I I . ' _ I ’ a r y I I I II ' I I _ ' I 7 I ' . / ‘I I I y I/ I I y, I - ‘ ’ I. I i . . I r ‘ . r I " ‘ I , 9 ‘I c . Q I p I I‘ ‘ I = .» -9 °. - 29 ’ L‘ E I I Q A T 9 ‘ A ll ‘ "' ‘ (I ‘ A , . 1‘ 7 I L 1" I I I 4 . ;’ , A “ | ' Illl-Ill" '"w I I I I‘ I I I I I _ I II I I H i I I II_ / I I. -’. I I I y I I I/ Y I I l I ' . L V i. l is I I II I I - A I - I I y ? o14 Sawya 32% y _ Notables: Yahoo/ ‘llrighIRr)ll. I-‘aceliook/1 iveltziil. Oracle/ l). It:1Iogix. I I I I ‘-_ Itgiaenajlilggzféeirglslng . ~cxiomII'I iveltnmp. Nit-Incl: /eXcl. ite 32% service mer I I gers V L)’; and acquisitions. A I kl, » Transactional dollar , , I value more than . I ff. tripled to In ‘ A , y A . ~ — ~ I ~ I $ ‘ II I . ' Ir‘ .1 . ., v ‘I I 4 t; ax , A I ‘ml I‘ — 5 . I . , E . . I t 1 ll . ' N: ? I . ~ 7}. ‘ , * ' ‘ H G «Q. » n . _. IF’! I , M II I To provide a true omni-channel experience for the wildings, the marketing tech ecosystem must know the cross-channel, cross—dcvicc identity of every consumer. Only this will enable marketers to deliver a consistent experience across all online and offline touch points. I/ FIWIII I f_g3I'. 2020 «I THE BATTLES HAVE RUN LONG, AND THE LANDSCAPE CONTINUES TO CHANGE. KEEP YOUR HEAD ABOUT YOU, AND CONSIDER THE BEST TACTICS TO ENSURE VICTORY. lhls lf[Jl£' story brrjuehl to you by Sources: LUMA Partners, Industry Preview 2015 | i-bank | ClSCO. (OlTl ] censusgov I flurry. com | gartncncom
  • rafalima1

    Apr. 13, 2016
  • Hyundo0204

    Apr. 3, 2016
  • omaruriel

    Aug. 10, 2015
  • AmyVGathercole

    Jul. 12, 2015
  • jumayjuma

    Jul. 4, 2015
  • YOSEF1991

    Jul. 2, 2015
  • JeanPaulGoehl

    Jun. 30, 2015
  • spectrumbusinessventures

    Jun. 29, 2015
  • AndrewScott35

    Jun. 29, 2015
  • armandogutierrezortega

    Jun. 28, 2015
  • varunmashru

    Jun. 26, 2015
  • terry_baltes

    Jun. 26, 2015
  • BrianJoros

    Jun. 26, 2015
  • jeffreyalda

    Jun. 26, 2015
  • MissBitter

    Jun. 26, 2015
  • Dorissanchez98

    Jun. 26, 2015
  • joyfigueroa

    Jun. 26, 2015
  • columnfive

    Jun. 25, 2015
  • WishesAs

    Jun. 25, 2015
  • KendallFishman

    Jun. 25, 2015

With the passage of time, it becomes increasingly crucial for companies to adopt new marketing technologies and develop new tactics to seize the attention of the consumer. With that in mind, Neustar examined the evolution of marketing technology and its push toward enabling true omni-channel consumer experiences. In this infographic, we've highlighted some intriguing statistics about marketing tech and the history of its heavy hitters.

Views

Total views

8,814

On Slideshare

0

From embeds

0

Number of embeds

102

Actions

Downloads

43

Shares

0

Comments

0

Likes

28

×