Blogging and content marketing tips for freelancers/TITLE

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The document discusses the benefits of blogging for freelancers, including long-term ROI from posts that continue generating traffic over time. It addresses common excuses for not blogging, such as lack of time or expertise, and provides tips for writing different types of blog posts and establishing a content creation process. The document also recommends tools for blogging, writing, graphics, organization, and promotion.

Marketing

SADRŽAJ PRUŽA KORNISNICIMA
VRIJEDNOST POTPUNO BESPLATNO.

OGLAŠAVANJE SADRŽAJNI MARKETING
Ne pruža vrijednost
sam po sebi
Pruža besplatnu vrijednost
Oglašavanje prekida korisnike u
aktivnostima
(interruption marketing)
Korisnici aktivno
traže sadržaj
(permission marketing)
Zahtijeva vrijeme i novac Zahtijeva vrijeme
Jednosmjerna komunikacija
Mogućnost dvosmjerne
komunikacije

Koristi od objavljivanja
sadržaja na webu

“One of the biggest benefits of blogging is its long-term ROI. That’s because new blog posts
don’t disappear the day after you publish them. Thanks to the beauty of search engines (and
social networks), those new posts can get rediscovered days, weeks, months, even years after
they were originally published. Which means that over time, the more posts you publish, the
more opportunities you’re creating to rank well in search engines and drive ongoing, sustainable
traffic to your website.”
PAMELA VAUGHAN, HUBSPOT
“The effort you put in yesterday can turn into hundreds of thousands of views and leads in the
future.”
COREY ERIDON, HUBSPOT

BLOG JE PRILIKA ZA TESTIRANJE
MVP-a PRIJE NEGO ULOŽITE VRIJEME
DA GA NAPRAVITE.

NOVA PRIJATELJSTVA I
STVARANJE ZAJEDNICE

NITKO VIŠE NE ČITA BLOGOVE,
SVI SU NA FACEBOOKU

“Najbolje vrijeme za
sadnju stabla je bilo
prije 20 godina.
Drugo najbolje
vrijeme je sada.”
KINESKA NARODNA
POSLOVICA

KOJA PITANJA VAŠI POTENCIJALNI
KLIJENTI IMAJU O TOME ŠTO RADITE?

ŠTO MISLI I OSJEĆA?
što mu/joj je važno,
brige, želje, nade...
ŠTO GOVORI I RADI?
kako se ponaša, što piše po
društvenim mrežama,
na što se žali...
ŠTO ČUJE?
od obitelji, prijatelja, kolega,
utjecajnih osoba...
ŠTO VIDI?
što ga/ju okružuje, što
se nudi na tržištu...
MAPA EMPATIJE

KAD REŽETE VIŠKOVE,
SPREMITE IH U NOVI DOKUMENT

POKRENITE BLOG S BAREM
5 POSTOVA “U REZERVI”

IMAJTE BAR JEDNU SLIKU
U ČLANKU
(I KORISTITE TEMPLATE)

PROMOVIRAJTE SADRŽAJ TAMO GDJE
SE KREĆU VAŠI IDEALNI KLIJENTI

KAD SE ISPRAKSIRATE S PISANJEM,
POKUŠAJTE PISATI ZA DRUGE
BLOGOVE I PORTALE
(GUEST POSTING)

BUDITE STRPLJIVI – NE DOZVOLITE DA
VAS STATISTIKA DEMOTIVIRA

• WordPress.org
• Ghost i Ghost Pro
• Hugo
• Medium
• Squarespace
BLOGGING SOFTWARE

• Google Docs
• Clean Google Docs HTML
• AutoHotKey
• Headline Analyzer
PISANJE POSTOVA

• Unsplash
• StockSnap
• Free images (ex Sxc.hu)
• Freerange stock
• Pixabay
• Death to the Stock
Photo
• Photl
BESPLATNE STOCK FOTOGRAFIJE

• Photoshop (Win, Mac)
• Sketch (Mac)
• GIMP (Win, Mac, Linux)
• Inkscape (Win, Mac,
Linux)
• Canva (web)
• Pixlr (web, Win, Mac)
GRAFIKA

• Buffer (freemium)
• HootSuite (freemium)
• Edgar
• MailChimp (freemium)
• SendInBlue (freemium)
• MadMimi (freemium)
• ConvertKit
PROMOCIJA

neladunato.com
hi@neladunato.com
@nelchee
bit.ly / wtriblog

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Blogging and content marketing tips for freelancers/TITLE

1. Blogovi i sadržajni marketing za freelancere NELA DUNATO

7. Što je web sadržaj?

8. SADRŽAJ NIJE HYPE.

9. SADRŽAJ PRUŽA KORNISNICIMA VRIJEDNOST POTPUNO BESPLATNO.

10. OGLAŠAVANJE SADRŽAJNI MARKETING Ne pruža vrijednost sam po sebi Pruža besplatnu vrijednost Oglašavanje prekida korisnike u aktivnostima (interruption marketing) Korisnici aktivno traže sadržaj (permission marketing) Zahtijeva vrijeme i novac Zahtijeva vrijeme Jednosmjerna komunikacija Mogućnost dvosmjerne komunikacije

11. TEKST SLIKE AUDIO VIDEO ???ALATI

12. Koristi od objavljivanja sadržaja na webu

13. MARKETING I SEO

14. “One of the biggest benefits of blogging is its long-term ROI. That’s because new blog posts don’t disappear the day after you publish them. Thanks to the beauty of search engines (and social networks), those new posts can get rediscovered days, weeks, months, even years after they were originally published. Which means that over time, the more posts you publish, the more opportunities you’re creating to rank well in search engines and drive ongoing, sustainable traffic to your website.” PAMELA VAUGHAN, HUBSPOT “The effort you put in yesterday can turn into hundreds of thousands of views and leads in the future.” COREY ERIDON, HUBSPOT

15.

16. UGLED I AUTORITET

17. KONVERZIJA POSJETITELJA U KLIJENTE

18. EDUKACIJA KLIJENATA

19. NOVE PRILIKE

20. NOVI IZVORI PRIHODA

21. BLOG JE PRILIKA ZA TESTIRANJE MVP-a PRIJE NEGO ULOŽITE VRIJEME DA GA NAPRAVITE.

22. NOVA PRIJATELJSTVA I STVARANJE ZAJEDNICE

23. Najčešće isprike

24. NEMAM VREMENA

25. NEMAM O ČEMU PISATI

26. NISAM DOVOLJNO STRUČAN/NA

27. NE ZNAM DOBRO PISATI

28. ČEMU DA PIŠEM, AKO TO NITKO NE ČITA

29. NITKO VIŠE NE ČITA BLOGOVE, SVI SU NA FACEBOOKU

30. IMAM POSAO, NE TREBA MI MARKETING

31. “Najbolje vrijeme za sadnju stabla je bilo prije 20 godina. Drugo najbolje vrijeme je sada.” KINESKA NARODNA POSLOVICA

32. Tipovi članaka

33. 1. TUTORIALI / HOW TO

34. 2. STUDIJE SLUČAJA

35. 3. TEORETSKA PROMIŠLJANJA

36. 4. OSOBNI POSTOVI

37. I KLIJENTI SU LJUDI.

38. O čemu pisati?

39. PROKOPAJTE PO INBOXU

40. KOJA PITANJA VAŠI POTENCIJALNI KLIJENTI IMAJU O TOME ŠTO RADITE?

41. ŠTO MISLI I OSJEĆA? što mu/joj je važno, brige, želje, nade... ŠTO GOVORI I RADI? kako se ponaša, što piše po društvenim mrežama, na što se žali... ŠTO ČUJE? od obitelji, prijatelja, kolega, utjecajnih osoba... ŠTO VIDI? što ga/ju okružuje, što se nudi na tržištu... MAPA EMPATIJE

42. ŠTO BISTE ŽELJELI DA VAS LJUDI PITAJU?

43. SADRŽAJ VAM STOJI “U LADICI”

44. Proces stvaranja sadržaja

45. 1. SVRHA SADRŽAJA

46. 2. KLJUČNI UVID

47. 3. PREGLED SADRŽAJA (OUTLINE)

48. 4. POZIVNICA (CALL TO ACTION)

49. 5. NACRT (DRAFT)

50. 6. OBRADA (EDITING)

51. 7. NASLOV

52. NASLOV JE OBEĆANJE.

53. 8. OBJAVA