tells about one of the most famous product REDBULL

2. RED BULL

3. HISTORY
• IT WAS INTRODUCED IN 1976 BY CHALEO YOOVIDHYAAS DRINK CALLED KRATING
DAENG IN THAILAND.
• IT WAS FAMOUS AMONG THAI TRUCK DRIVER AND LABOUR.
• IN 1982 IT GOT BREAKTHROUGH WHEN DIETRICH MATESCHITZ TRAVELLED TO
THAILAND AND MET CHALEO OWNER OF T.C.PHARMACEUTICAL.
• DURING HIS VISIT DIETRICH DISCOVERED THAT KRATING DAENG HELPED CURING
HIS JET LAG.
• IN 1984 DIETRICH CO-FOUNDED RED BULL WITH CHALEO AND TURN THIS INTO
INTERNATIONAL BRAND.
• EACH PARTNER INVESTED $500,000 OF SAVING TO FOUND THE COMPANY.
• THE PRODUCT WAS LAUNCHED IN AUSTRIA IN 1987.

4. HISTORY OF ADVERTISEMENT

5. REASON OF SUCCESS
• CHALEO KNEWS HOW TO ADVERTISE HIS PRODUCT.
• INSTEAD OF ADVERTISING HIS PRODUCT IN URBAN AREA HE ADVERTISE HIS
PRODUCT IN RURAL AREA WITH CHEAP PRICE TO ATTRACT THE PEOPLE.
• HE BEGAN TO SPONSORED THE LOCAL GAME LIKE MUYA THAI WHICH IS VERY
FAMOUS IN THAILAND.
• BY THE END OF THE YEAR 1977 HIS PRODUCT CAME IN 2ND POSITION IN
SELLING OF THE ENERGY DRINK .
• WITH THE END OF 1978 HIS PRODUCT CAME IN 1ST POSITION.

6. REASON OF SUCCESS
• THE MAIN PROBLEM WITH DIETRICH WAS THAT IT WAS DIFFICULT TO
ADVERTISING THE TRADITIONAL DRINK WO YOUNG GENERATION.
• THEN HE CAME WITH THE IDEA THAT AT THAT TIME BEATEL WAS FAMOUS IN
EUROPE SO HE CAME WITH IDEA TO ADVERTISE RED BULL CAN WITH BEATEL.

7. REASON OF SUCCESS
• THEN DIETRICH BEGAN TO ORDER THEIR GRAND MANAGER TO THROW PARTY
WITH GIVING FREE RED BULL TO EVERYONE FOR ADVERTISING.
• DURING THE FIRST LAUNCH RED BULL WAS ABLE TO SELL MILLION OF CANS.
• THEN RED BULL WAS ON FIRE IN EUROPE.

8. CONCLUSION
• RED BULL BEGAN TO UPDATE THEIR ADVERTISEMENT STRATEGIES WITH NEW
GENERATION.
• SO THIS WAS THE MAIN REASON FOR THE SUCCESS OF RED BULL.

9. EFFORTS BY:-
• 18G060(NEEL MUNGRA)
• 18G035(MAYUR ODERA)
• 18G041(CHARMIL MAL)
• 18G048(NIHAR MARKANA)