In this webinar you will learn how to integrate information from google analytics with UX practices. This way you can learn more from your users and how they interact with your product. This will help you make data driven-decisions when developing your product.
4. Agenda
- From Analytics to business actions
- Integrating Data and UX
- How to understand User Behavior?
- Case study example
- Takeaways
- Q&A
#NearsoftUXwebinar
7. How can we get INSIGHTS from Data?
1. Set your business goal
2. Identify symptoms in the data
3. Understand user behavior
4. Define your business action items
9. - High Bounce Rate of 77.02%
- Low conversions to 20%. (Only 20% of users engage with the product)
CASE STUDY:
ANALYTICS SYMPTOMS DETECTED:
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11. Usability Testing
/Interviews
WHAT WE DID:
- 1 on 1 sessions with users
- Let users interact with the
product
- Ask them to complete
specific tasks
- Understand users’ behavior
UX METHOD USED:
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
12. BUSINESS ACTION ITEMS:
CASE STUDY:
- Change the language to “Add
plug in” instead of “Install
button”
- Create a brief video to
visualize the benefits of using
the app.
13. DATA UPDATE RESULTS:
CASE STUDY:
- Bounce Rate decreased from
77% to 69%
- Users installing the app from
20% to 32%
19. TAKEAWAYS:
How to build the
best product?
1. Identify the symptoms
on Google Analytics
(Based on your business goals)
1. Understand your users’
behavior
(Interviews, Usability Testing, etc.)
1. Apply user feedback
to your product
1. Iterate design__________________________________________
20. Want to know More?
Talk to Sandra at (408) 890-2115
ux.nearsoft.com
ux-team@nearsoft.comEmail us at
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