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BUSINESS-TO-BUSINESS
CREDENTIALS



Overview of our team’s client experience

June 2012
WE BELIEVE…

1 Every business is now a media owner: the only decision you have to
  make is how you use the channels available to build your business


2 Thought leadership is what differentiates: the people with
  outstanding reputations are the ones who invest in and deliver original
  insight to their markets


3 Great PR starts with great content: honing the opinions, ideas and
  new thinking you can share through social media, blogs and traditional
  media allows you to join conversations and influence the agenda


4 Great campaigns are build around great ideas: this is what gets your
  ideas shared, talked about and valued by the people who matter to you
EXPERIENCE

1 Business-to-business specialists: we understand the challenges of
  reputation and marketing to business decision makers


2 Audience insight: extensive campaigning targeting public and private
  sectors and key buying groups from SMEs to corporates; finance to HR


3 Issues: Specialists in the management, business growth, people and
  enterprise agenda in organisations of all sizes


4 Track record: Experience ranges from market newcomers to market
  leaders in professional, business and financial services.
CAMPAIGNS TO TARGET BUSINESS LEADERS

Thought leadership campaign for
leading wealth management brand to
grow UK client base




Media relations campaign to
strengthen position in the SME market
of one of the UK’s leading brands


Thought leadership and media
relations campaign to build awareness
of services to owner managers for top
20 accountancy firm
EMPLOYMENT AND WORKPLACE CAMPAIGNS

National and professional media
relations campaign for leading HR
consultancy




Thought leadership and trade media
relations targeting HR and benefits
professionals


Building differentiation and awareness
for leading HR services provider
beyond traditional professional markets
through media relations
BROADER ISSUES-BASED CAMPAIGNING

Making the case to corporates for new
models of apprenticeship and work-
based learning for the UK market
leader


Championing the issue of financial
education to mid-sized UK businesses




Launch campaign for annual employer
skills survey by the UK government’s
strategic skills body
WHERE TO FIND US

Richard Edwards, Managing Director


Email: richard@nativethinking.co.uk


You can also follow us on:


Twitter: @native_thinking
Blog: nativeconsultancy.co.uk

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Overview of b2b experience: PR and thought leadership campaigns

  • 1. BUSINESS-TO-BUSINESS CREDENTIALS Overview of our team’s client experience June 2012
  • 2. WE BELIEVE… 1 Every business is now a media owner: the only decision you have to make is how you use the channels available to build your business 2 Thought leadership is what differentiates: the people with outstanding reputations are the ones who invest in and deliver original insight to their markets 3 Great PR starts with great content: honing the opinions, ideas and new thinking you can share through social media, blogs and traditional media allows you to join conversations and influence the agenda 4 Great campaigns are build around great ideas: this is what gets your ideas shared, talked about and valued by the people who matter to you
  • 3. EXPERIENCE 1 Business-to-business specialists: we understand the challenges of reputation and marketing to business decision makers 2 Audience insight: extensive campaigning targeting public and private sectors and key buying groups from SMEs to corporates; finance to HR 3 Issues: Specialists in the management, business growth, people and enterprise agenda in organisations of all sizes 4 Track record: Experience ranges from market newcomers to market leaders in professional, business and financial services.
  • 4. CAMPAIGNS TO TARGET BUSINESS LEADERS Thought leadership campaign for leading wealth management brand to grow UK client base Media relations campaign to strengthen position in the SME market of one of the UK’s leading brands Thought leadership and media relations campaign to build awareness of services to owner managers for top 20 accountancy firm
  • 5. EMPLOYMENT AND WORKPLACE CAMPAIGNS National and professional media relations campaign for leading HR consultancy Thought leadership and trade media relations targeting HR and benefits professionals Building differentiation and awareness for leading HR services provider beyond traditional professional markets through media relations
  • 6. BROADER ISSUES-BASED CAMPAIGNING Making the case to corporates for new models of apprenticeship and work- based learning for the UK market leader Championing the issue of financial education to mid-sized UK businesses Launch campaign for annual employer skills survey by the UK government’s strategic skills body
  • 7. WHERE TO FIND US Richard Edwards, Managing Director Email: richard@nativethinking.co.uk You can also follow us on: Twitter: @native_thinking Blog: nativeconsultancy.co.uk