This document provides tips for businesses to turn new customers into repeat customers. It discusses the importance of associates making customers feel welcome and valued through full attention, answering questions, being knowledgeable, and not saying no. Associates are encouraged to invite customers to return, show them they matter, and surprise them. Additional tips include using phone calls to build relationships, tailoring scripts for first-time customers, finding out how customers learned of the business, listening for information, uncovering purchase stories, empowering associates, using names in conclusions, segmenting customers, allowing associate-customer time after transactions, giving associates budgets to surprise customers, making customer service accessible online, and emphasizing human connections.