1. LifeStyle Tech
jumptogoal.com
No more excuses
Stanford University, Technology Entrepreneurship - 2012

2. Started to achieve your goal many times?
Failed to accomplish many times?
Always calm yourself with excuses?
Enough!

3. » We can help you to make your progress public.
» This way you will never use any excuses.
» This way you will have to show your progress to
few chosen friends on a regular basis.
» Set your goal and add few friends to judge you.

4. » Track your goals through
mobile application.
Create and post proofs
that show your progress
(e.g. if your goal is to stop
smoking, then the proof is a
short video of you asking a seller
not to cell you any cigarettes ever)
» Track progress of your
friends, check their reports
and proofs, post comments
through mobile application
or a website.
» Get greetings when the goal is ahieved!

5. Igor, Android
developer.
Meet the team Oleksandr, PR
Critical, cynic, fair. and media
Natalia, team-lead.
Strongly believes in creator. Can
Tries herself in
Lean startup strategy. reach people
everything, and sad when
everywhere to
can’t take more areas.
discuss our
project
Timur, voice of reason. Always
have lots of solutions, but have
not enough time to implement
them.

6. » We’ve tested all aspects of business model.
» We’ve found few key problems in business
model, and now we’re pivoting our project.
» Key problems:
» 1. Amount that people can pay per app.
» 2. Costs of marketing campaign.
(you can read about our tests here:
http://jumptogoal.weebly.com/venture-lab.html)

7. Amount that people are willing to pay per app: $2
Potential market:
All Android/iOS and Facebook users, living in US, who stated the following
interests in their FB profile:
Physical fitness, jogging, physical exercise, French language, German
language, Motivation.
8,811,540 people.
Possible market size: 8,811,540 * 2/3 * $2 =
$ 11,748,720 per year
Target market: Android/iOS and Facebook users, living in US, aged 22, who stated
the following interests in their FB profile:
Physical fitness, jogging, physical exercise, French language, German
language, Motivation.
406,100 ppl.
Target market size: 406,100 * 2/3 * $2 = $ 541,466 per year
You can visit our marketing page here: http://join.jumptogoal.com/
Or visit our website: www.jumptogoal.com

8. Revenue streams:
Product: mobile application.
Revenue streams: paid subscribe - $2 (average) or one-time initial payment
$2-10.
In worst case: $2 initial payment:
For possible market: $11,748,720 per app lifetime for one average user
(8,811,540 ppl).
For target market size in case of 100% market share: $541,466 (406,100 ppl)
per app lifetime for one average user, or if we suppose we can get 10% market
share it the first year, then $54,146 per first year (27,070 customers)
Additional revenue streams: supplementary product selling in partnership
(printed 3D objects), partnerships in context ad and discounts, commission for
paid coaching.
Additional revenue size should be tested after launching.

9. We’ve tested the assumptions and get following results based on real data:
Costs:
Mobile application
Test stage:
(with no costs per founders’ salary)
Product:
Design: --
Mobile app development: --
Back-end: --
Website: --
Promotion: paid - $16,25 per user. Free – $0 per user, unknown scale.
If free, then 0 per first 1000 users.
Hosting: $6 per month.
Test stage time: up to 4 months
__________________
$24

10. Pre-operational stage:
(with no costs per founders’ salary)
Product:
Design: $20 per hour * 8 hours * 5 days * 4 weeks = $ 3200 (if outsourced)
Web-app: $2500 * 3 month = $7500 (if hired)
Mobile app: --
Back-end: --
Website: $2500 * 2 months = $5000 (if hired)
Testing: $ 1000 * 2 months = $ 2000
Promotion: paid - $16,25 per user. Free – $0 per user, unknown scale.
For 10,000 test users per 5 months and paid promotion, $162,500 per 1st year
Media creation: $3000
Hosting: $6 * 5 = $ 30
Stage time: up to 5 months
____________________
Without taxes. Without paid promotion: $20,730
With paid promotion: + $812,500
No revenues

11. Operational stage, per 1st year:
(with no costs per founders’ salary)
Product:
Development and improvement (part-time per 2 developers): $ 1000 * 2 * 12 = $ 24,000
iOS mobile app: $ 2000 * 5 = $ 10,000
Promotion: Promotion: paid - $16,25 per user. Free – $0 per user, but
unknown scale.
If paid, $439,887 per year IF everyone pays (100% user => paid user
conversion). If 20% conversion, then $2,199,435
Support: $ 1000 * 12 = $ 12,000
PR: depends on PR placement. In US, starting from $ 1,500 (part-time) * 12 =
$18,000
Accounting: $800 * 12 = $ 9,600
Fees: 30% to distributor: $54,146 * 0,3 = $ 12,000
Taxation: if Ukrainian, then 5%.
_________________
Without taxes, without paid promotion: $85,600
Revenue per 1st year: $54,146

12. This way, we’re going to concentrate on:
- Creating more added value for the user in order
to provide more valuable product. We’re going
to shift our model from “revenue from app” to
“revenue from service”.
- Trying to launch free promotional campaigns
(e.g. SEO, virus marketing, community building
etc.)

13. We’ve decided to work next two month over this
project and try make it work.
We’re going to do our best! Wish us luck!
Thank you for your attention
LifeStyle Tech Team.