1. Nordstrom
Presents “TOPSHOP”
Direct Marketing Campaign

2. John W Nordstrom

3. Product Definition and Development
Nordstrom is a leading fashion specialty retail store that
offers eye catching clothing, shoes, and accessories for
men, women, and children. Nordstrom's started off as a
shoe store and than later added clothing. Since 1901
Nordstrom has been a powerful campaign with great
products. Nordstrom's offers a variety of things from
makeup to perfume. Nordstrom serve’s customers in 35
states with 117 full-line stores, 143 Nordstrom Rack
locations and on Nordstrom.com

4. Mission Statement
Nordstrom’s goal is to provide outstanding service
everyday, one customer at a time. Nordstrom department
stores are all about customers and supporting the
employees who service them.

5. Positioning Statement
Nordstrom’s is a department store based in Seattle
Washington that offers many products for men, women,
and children. They have great customer service and a
outstanding return policy. They also offer free shipping,
free returns, mobile shopping, and compelling new retail
partnerships that allow Nordstrom’s to serve more
customers in more ways.

6. Target Audience
Demographics
Age- 13 to 50
Gender- Male & Female
Income- $10,000 to $100.000 a year
Education-
Ethnicity- All ethnic groups
Family Life Cycle- all life cycles
Occupation-business or retail

7. Psychographics
Taste- Quality and high end clothing
Lifestyle-
Social Class- Middle class to high class
Culture- Every culture
Aesthetics-
Body Image- Every body type
Fashion Knowledge- Very educated with fashion and
trends
Interests- Fashion, Makeup,

8. Geographic's
Regions- United States
Countries- 44 countries
Population Density- urban and suburban
Overall Area- everywhere
Neighborhood- Miami

9. Behavioristic
Purchase Occasion- once or twice a week
Benefits- free shipping, free returns, promotions
Loyal Consumers
Impulse shoppers

10. Swot Analysis
STRENGHTS
Customer service, great quality clothing, return policy, free shipping, job
opportunities, strong management, customer loyalty, brand names, supply,
WEAKNESSES
Sales promotions, high debt burden
OPPORTUNITIES
Promotions, events, new products, new technology, location expansion
THREATS
Season, stores with more promotions, affordable clothing, competition,
economy,

12. Opportunities
Arrange an event to increase loyalty program and give
customers more reasons to sign up. There will be new
products shown at theses events that have never been seen
before, also free gifts. Short term objectives are to increase
customers, # of people to sign up for loyalty program. Long
term goals are to increase sales, enhance loyalty program,
have more promotions, and events.

13. Marketing Strategy
Enhance the loyalty program by having a exclusive fashion
show event and display never before seen products from the
new designer added to Nordstrom’s Top Shop. Also give away
free gifts from the collection to increase sales and increase
number of sign up’s for the loyalty program.

16. Communication Tactics
Special Events
Direct Marketing
Advertising
Digital Catalog
I’m going to communicate with the customers by sneding out
invitations, ads in the magazines, and through social media
pages.

17. Digital Catalog

18. Title and Concept
“Don’t Stop Top Shop”
Don’t Stop Top Shop will increase loyalty
program and attract new customers while
launching the never before seen line and
also increase sales by giving away pieces
from the collection and sell limited edition
items as well. The event will be held in
September during London fashion week at
Nordstrom’s stores nationwide.

20. Direct Marketing Comps
Look book
Loyalty card
Mobile apps
Social media pages
Invitations
Goodie bags
Magazine ad

22. Mobile Apps

23. Twitter- www.twitter.com/nordstrom
Instagram- www.instagram.com/nordstrom
Facebook- www.facebook.com/Nordstrom
Social Media Pages

24. Goodie Bags

25. Invitation
Nordstrom’s
Cordially invites you to the
exclusive launch fashion show
event of the new line of
clothing “TOPSHOP”
Friday September 20th
6pm-9pm
@ Nordstroms in Aventura Mall
Please RSVP to
nordstroms/topshop@nordstrom.c
om
DON’T MISS IT!

26. Loyalty Card

27. Nordstroms Event Survey
About how often do you shop for clothes?
More than once a week
Once a week
2-3 times a month
Once a month
Once every 3 months
Once every 6 months
Once a year
Less than once a year
Not at all

28. 2. Did you enjoy the event?
Yes
No
Neutral

29. 33. What could have been better?
Customer Service
Products
Set Up

30. 4. Overall, how would you rate the event?
Very good
Fairly good
Mildly good
Not good at all

31. 5. Overall, are you satisfied, dissatisfied, or neither
satisfied nor dissatisfied with our products?
Extremely satisfied
Somewhat satisfied
Neither satisfied nor dissatisfied
Somewhat dissatisfied
Extremely dissatisfied
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