Content SEO can be tricky. Strategies that worked for you a few years, or even a few months, back may not yield any results today. Google's algorithmic updates, changing audience preferences, increasing competition - there are several roadblocks that you need to navigate in your SEO planning journey. In this SEO planning guide, we will share with you some evergreen SEO best practices that you can implement irrespective of whether you're building an SEO strategy from scratch or revamping an existing strategy. The key takeaways from the SEO planning guide are - * Define your goals, audience, and KPIs * Create an editorial calendar * Keyword research * Define a unique angle * Create optimized, high-quality content * Build a link-building strategy * Create external backlinks to your content * Revamp older content on your blog * Measure performance and make the content SEO process an ongoing effort To read the complete content SEO planning guide, head on to our blog : https://narrato.io/blog/how-to-win-at-content-seo-a-complete-seo-planning-guide/

1. Create a
Winning
Content SEO
Strategy
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2. Contents
Define your goals, audience, and KPIs
Create an editorial calendar
Keyword research
Define a unique angle
Create optimized, high-quality content
Prepare a link-building strategy
Create external backlinks to your content
Revamp older content on your blog
Measure content SEO process performance
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3. Define your goals, audience, and KPIs
SEO goals provide clarity of thought and direction
Audience personas help decide topics and keywords
to target
KPIs help measure your SEO strategy's success
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4. Create an editorial calendar
Make a preliminary plan by jotting down some
ideas
Finalize target keywords and trending topics
Solidify the content plan with details
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5. Keyword research
Primary Keywords: Depend on targeted audience
personas, topics planned, goals, etc.
Secondary Keywords: Use Narrato's SEO content
brief generators and perform competitor research
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6. Define a unique angle
Think of a title that no one else has used
Take a unique approach when creating content
Write a highly focused article for your audience
persona
Offer something that no one else does
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7. Main keyword in title and subheadings
Use H1 for title, H2 for subheads, H3 for sub-subheads, etc.
Main keyword in meta title, meta description, and image alt
text
Structured data, bullet lists, and paragraphs
Keep an optimum length of content
Give content writers clear SEO guidelines -
Create optimized, high-quality content
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8. Prepare a link-building strategy
Create topic clusters to build more internal
links
A high-authority pillar post and related cluster
posts
Internal linking passes on authority within the
blog
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9. Create external backlinks to your content
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Add links to relevant content from your site in guest
posts
Link-building partnerships and collaborations
Reach out to high authority sites; explain why your
content is valuable; ask them to link to you

10. Check if old posts are optimized for the right keywords
Check for any broken links within post; replace them with
new ones
Add links to some of your newer, high-authority content
Revamp older content on your blog
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11. Measure content SEO process
performance
Assess your content regularly and measure the
KPIs
Content or SEO audit every quarter or every 6
months
Invest time and effort to continuously enhance
your strategy
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12. Thank you!
To read the complete Content SEO Planning Guide, head on to the
Narrato blog.
https://narrato.io/blog/how-to-win-at-content-seo-a-complete-seo-
planning-guide/
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