11. The worst thing we
did in marketing
last year was attend
several trade shows
and events with low
yield and ROI.
Marketing Professional
Professional Services/Consulting
26 to 50 Employees
12. Direct mail is
very expensive
and ineffective
for new leads.
Marketing Professional
Hardware Technology
11 to 25 Employees
23. The best things we’ve done
to drive leads and sales
this past year is embrace
social media, establish a
blog, and convince
ownership to accept
inbound marketing
strategy.
Marketing Professional
Manufacturing Industry
201 to 500 Employees
27. LinkedIn is the best
social media channel
by far for us as we are
in B2B… Facebook is
not getting much
traction.
Marketing Professional
Hardware Technology
11 to 25 Employees
32. This past year we
spent a few hundred
dollars on a door-
hanger marketing
piece and got no
response—at all.
Business Owner
Professional Services/Consulting
1 to 5 Employees