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NDU Senior Advertising & Marketing Project: Anti Terrorism Imc

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Naja Faysal
Naja Faysal

This project is an Integrated Marketing Communications plan for anti terrorism society. Naja Faysal was part of the team who did the research, put in the thinking, analysing and executing the full plan.

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Notre Dame University Naja Faysal (FA2005) Senior Study in Advertising: Anti-Terrorism IMC Campaign
Anti-Terrorism Society ,[object Object],[object Object],[object Object],[object Object]
Table of Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Executive Summary ,[object Object],[object Object]
Mission and Vision ,[object Object],[object Object],[object Object],[object Object]
Situation Analysis ,[object Object]
Current Users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Target Market Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitors Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT (today) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT (tomorrow) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The BIG Positioning ,[object Object]
Marketing Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
Media Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media Rationale ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Creative: Rationale ,[object Object],[object Object]
Advertising Creative: Rationale ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Creative: Rationale ,[object Object],[object Object],[object Object]
Creative Executions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creative Executions
 
 
 
Pre-test Survey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pre-test Survey (results) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Promotions (objectives) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Promotions (strategies) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Public Relations (objectives) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Public Relations (strategies and tactics) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Direct Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IMC Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Campaign Evaluation Plan ,[object Object]
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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NDU Senior Advertising & Marketing Project: Anti Terrorism Imc

  • 1. Notre Dame University Naja Faysal (FA2005) Senior Study in Advertising: Anti-Terrorism IMC Campaign
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