Final presentation for FBAUL. SOCIAL MEDIA MEETS THE MUSEUM The State Historical Cultural and Natural-Reserve Museum A.S. Griboedova Khmelita  

1. UNIVERSIDADE DE LISBOA
FACULDADE DE BELAS-ARTES
SOCIAL MEDIA MEETS THE MUSEUM
The State Historical Cultural and Natural-Reserve
Museum A.S. Griboedova Khmelita
Kulakova Nadezda
Dissertação orientada pela Profa. Doutora Luisa Arruda
Co-orientada pelo Prof. Doutor Jorge dos Reis
Dissertação
Mestrado em Museologia e Museografia
ANO 2015

2. Theoretical-Practical Approach.

3. Social Media Marketing.
SMM could make an organization’s name
recognizable.
SMM is an excellent platform to promote any
type of services.
SMM tool to create multi-vocal dialogue.
SMM is the process of gaining attention
through Social Media sites.
SMM delivers a long-term outcome.
SMM is the dynamic process.

4. Khmelita manor.
State Museum-reserve
A.S. Griboedov Khmelita

5. Khmelita complex.
Bogoroditskoe pole Museum and Field Nakhimov Museum

6. Khmelita Social Media channels 2015.
GriboedovMuseum Khmelita
(Official Facebook page)
@GriboedovMuseum
(Official Twitter account)
GriboedovMuseum
(Official Instagram account)
State Griboedov Museum
(Google+ site)
@GriboedovMuseum
(Persicope video broadcast )
Griboedov Museum
(YouTube video channel)

7. Current Experience in Facebook.

8. Current Experience Twitter.
@GriboedovMuseum #khmelita #griboedov #грибоедов #хмелита #гореотума #manor #estate #парк
23.01.16 more than 1200 followers
November 2015 January 4th 2015 January 21st 2015

9. Current Experience Instagram.

10. Between museums events 2015.
• #МузейныйМарафон (MuseumMarathon by @1sHistorical)
• #Griboedov220 (anniversary year of A.Griboedov due Literature year in
Russia 2015, Russian twitter trend position of the day)
• #ArtNight #MuseumNight (between museum action during Art and
Museum Night)
• #отХРАМАкХРАМУ (from Temple to Temple- the first Facebook between
museums action in Russia)
• #AsktheCurator (International museum action, big success)

11. Lessons learnt.
• follow a social media project plan
• follow new trends and to be open
to change
• be creative
• build a team
• find own voice
• be ready for negative reaction
• expect slow time for engagement
• have passion
• avoid risk situations
• constant analyse and research

12. 270km from Moscow
Temperature of -15º in January
∞ km from the rest of the world
January 2015

13. Visible all over the globe
6 Countries already engaged
New community of 1800 and growing
Temperature Hot
Waiting for you to join too!
January 2016

14. ´´A nation stays alive when its culture stays alive´´
National Museum of Afghanistan
Next step
• developed actions and meeting online based on Khmelita complex
museums
• developed Periscope and other media sources
• to create local seminar/webinars for small-medium sizes museum
• to participate in international museum events like #MuseumSelfie
(Selfie-Oxford word 2013) #MuseumWeek,#AsktheCurator etc
• be open for new ideas
#MuseumSelfie #AsktheCurator

15. @GriboedovMuseum
Nadia Kulakova email: nadiakulakova@gmail.com