1. A DV E R T I S I N G video.twitter.com/about June 2015
V I D E O O N T W I T T E R
Twitter Inc. internal confidential information. Please only disclose with the intended audience and parties. For further information please consult video.twitter.com/about
Reach a highly engaged mobile
audience.
90% of Twitter’s video views occur on a
mobile device. Reach this engaged, discovery
oriented audience at scale with video on
Twitter.
100% viewability. No exceptions.
Demand a new standard in viewability. Video
views on Twitter are now defined as 3
seconds of play in 100% view, or if a user
clicks to expand and un-mute.
Layer on Twitter’s best-in-class targeting
capabilities to instantly distribute videos to key
audiences. Target based on dozen of dimensions
including keywords, interests, and even TV
conversations.
Exclusive targeting at your fingertips.
video consumption growth on Twitter
from Q4’14 to Q1’15
increase in engagement with native
videos on Twitter vs 3rd party
embedded videos
all videos on Twitter are 100%
viewable
+400% +170% +100%
V I D E O O N T W I T T E R D R I V E S D I S COV E RY & E N G AG E M E N T
Video on Twitter now offers more impact and effectiveness at scale. With Twitter’s new media-forward
consumption experience, videos on Twitter are more exciting for consumers and more effective for brands
Source: Twitter Internal Data, April 2015