1) MoneySuperMarket is a UK-based company that helps households save money on bills and finances. In 2014, it helped generate estimated total savings of £1.4 billion for UK households. 2) The company has experienced significant growth, with its revenue increasing at a 10% compound annual growth rate to £248 million in 2014. It also has over 16 million adults sharing private data and an estimated 27 million unique users. 3) MoneySuperMarket connects with consumers to help change behaviors related to managing money and finances, though this requires large investments to connect with people at scale.

1. Helping every
household make the
most of their money
Helping every
household make the
most of their money

3. £1.4B
SAVINGS
2014 estimated total
savings by the UK
1999
We started out life as mortgage 2000
£248M
Revenue 2014 CAGR 10%
723
Providers
£1.7B
Market Cap
16M
Adults chose to share their
private data with us
27M 20M 35M
Estimated unique users
in 2014
MS
M
TSM MSE

4. ADD VALUE
VALIDATE COMPLY
ENGAGE TRANSACT

5. Banks Managing Money MoneySuperMarket

6. 23m Switchers
71M
4m Switchers
38M
1.4m Switchers
31M
Insurance Cards / Loans Energy
32.4% 10.5% 4.5%

7. Connecting with people to change
behaviour takes surprisingly large
amounts of investment
Connecting with people to change
behaviour takes surprisingly large
amounts of investment

9. Helping every household make the
most of their money
Helping every household make the
most of their money

10. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015 December 2014
September 2014October 2014
May 2014 February 2013
May 2012 April 2011
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
have acquired a majority stake in
for $350m from
Exclusive Advisor to Summit Partners and TA Associates
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
®