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Developing your 
fundraising mix 
Jenny Irvine 
7TH October 2014
Pride before the…
Adaptable to change.. 
Irvinestown 
Trustee 
Enterprise 
Company Ltd 
1992 
Irvinestown 
Community 
Partnership 
ARC LTD 2000 
Irvinestown 
Fairs and Market 
Trustees 
1908
Why it worked in Irvinestown.. (under 
the microscope) 
 Shared leadership commitment 
 Learning from Mistakes 
 Business-like approach 
 Knowledge of and the development of 
flexible, creative responses to address 
need 
 Cooperation - Building reciprocity in 
relationships and partnership of common 
interest 
 Luck
Share the learning or Re-invent wheels?
Create a safe(er) structure 
 Reduce personal Liability
Plan your Journey 
 Alice – Which way should I go 
 Cat – That depends where you’re going 
 Alice – I don’t know where I’m going 
 Cat – Then it doesn’t matter which way you go 
Alice Through the Looking Glass – Lewis Carroll 1872
Collective wisdom.. 
Harness intelligence
Cash-flow 
 Vanity v’s sanity..
Store your Barley! 
 Seven years of plenty, seven years of famine..
The myths and realities of 
diversification..
Fast & Easy – its not!
Irvinestown Creating Economic, Environmental & 
Social Capital 
 Human capital – Skill mix, staff & volunteers 
 Physical capital – 
Over 50,000 sq ft of workspace 
22 businesses operating from ITEC managed space 
Over 200 Jobs created 
 Financial capital 
Significant income across companies 
Reinvestment of revenue into social development projects 
 Organisational capital 
Corporate Governance - controls assurance, strategic, 
compliance, financial accountability 
 Community Capital – Quality intervention
Route map to success………. 
 Consider all options 
 Ask the audience 
 Phone a friend – External 
relationships 
 Go 50 – 50,not many eggs, not 
many baskets (but more than 1) 
 Have confidence in your final 
answer
Go for broke! 
I honestly think it is 
better to be a failure at 
something you love than 
to be a success at 
something you hate." - 
-- George Burns

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Developing Your Fundraising Mix Strategies

  • 1. Developing your fundraising mix Jenny Irvine 7TH October 2014
  • 3. Adaptable to change.. Irvinestown Trustee Enterprise Company Ltd 1992 Irvinestown Community Partnership ARC LTD 2000 Irvinestown Fairs and Market Trustees 1908
  • 4. Why it worked in Irvinestown.. (under the microscope)  Shared leadership commitment  Learning from Mistakes  Business-like approach  Knowledge of and the development of flexible, creative responses to address need  Cooperation - Building reciprocity in relationships and partnership of common interest  Luck
  • 5. Share the learning or Re-invent wheels?
  • 6. Create a safe(er) structure  Reduce personal Liability
  • 7. Plan your Journey  Alice – Which way should I go  Cat – That depends where you’re going  Alice – I don’t know where I’m going  Cat – Then it doesn’t matter which way you go Alice Through the Looking Glass – Lewis Carroll 1872
  • 9. Cash-flow  Vanity v’s sanity..
  • 10. Store your Barley!  Seven years of plenty, seven years of famine..
  • 11. The myths and realities of diversification..
  • 12. Fast & Easy – its not!
  • 13. Irvinestown Creating Economic, Environmental & Social Capital  Human capital – Skill mix, staff & volunteers  Physical capital – Over 50,000 sq ft of workspace 22 businesses operating from ITEC managed space Over 200 Jobs created  Financial capital Significant income across companies Reinvestment of revenue into social development projects  Organisational capital Corporate Governance - controls assurance, strategic, compliance, financial accountability  Community Capital – Quality intervention
  • 14. Route map to success……….  Consider all options  Ask the audience  Phone a friend – External relationships  Go 50 – 50,not many eggs, not many baskets (but more than 1)  Have confidence in your final answer
  • 15. Go for broke! I honestly think it is better to be a failure at something you love than to be a success at something you hate." - -- George Burns