5. Benefits of Community Fundraising
• Brings new donors on board
• Attracts positive PR and increases brand
awareness
• Builds quality long term relationships
• Keeps donors engaged
• Unrestricted funds
6. ‘Never doubt that a small group of thoughtful,
committed citizens can change the world.
Indeed, it’s the only thing that ever has’
Margaret Meade
7. Who do
you know?
Who do
they
know?
What are
their
interests?
What
could they
do?
Who can
ask them?
Recruiting Volunteers
9. “I've learned that people will forget what you said,
people will forget what you did, but people will
never forget how you made them feel.”
Maya Angelou
10. Database is a Must
• CiviCRM – www.2020media.com
• Microsoft Access
• Salesforce - http://www.salesforce.com/uk/
• Dynamic CRM - https://www.tt-exchange.org/
• Raisers Edge -
https://www.blackbaud.co.uk/notforprofit/fundrais
ing-crm/products/the-raisers-edge
20. Top tips to Establish a Group
• Terms of Reference
• Fundraising Plan
• Willingness to learn
• Celebrate successes
21. Challenges
• Competitive Environment
• Time consuming
• Low return on investment
• Skilled staff to support volunteers
• Fundraising culture
• Things can go wrong!
23. Institute of Fundraising Code of Fundraising
Practice
“The principle of self-regulation is to allow
individuals and fundraising organisations to
demonstrate best practice, eliminate poor practice
and increase public trust and confidence in the
voluntary and community sector”.
http://www.institute-of-fundraising.org.uk/guidance/code-of-fundraising-
practice/
http://www.institute-of-fundraising.org.uk/guidance/fundraising-
disciplines/major-donor-fundraising/