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Fundraising In Your Local Community
Workshop
Thursday 4th February 2016
Deirdre Murphy, Fundraising Advice Officer,
NICVA
Agenda
• What we mean by Community Fundraising
• Community Fundraising techniques
• The challenges of Community Fundraising
What is Community Fundraising?
It’s about raising funds from...
local communities
through…
developing volunteer networks
Why Community Fundraising?
Discussion - 3 reasons why you wish to develop
Community Fundraising
Benefits of Community Fundraising
• Brings new donors on board
• Attracts positive PR and increases brand
awareness
• Builds quality long term relationships
• Keeps donors engaged
• Unrestricted funds
‘Never doubt that a small group of thoughtful,
committed citizens can change the world.
Indeed, it’s the only thing that ever has’
Margaret Meade
Who do
you know?
Who do
they
know?
What are
their
interests?
What
could they
do?
Who can
ask them?
Recruiting Volunteers
Building the Relationship
Ask
Thank
Update and
thank again
Ask Again
Thank
again
“I've learned that people will forget what you said,
people will forget what you did, but people will
never forget how you made them feel.”
Maya Angelou
Database is a Must
• CiviCRM – www.2020media.com
• Microsoft Access
• Salesforce - http://www.salesforce.com/uk/
• Dynamic CRM - https://www.tt-exchange.org/
• Raisers Edge -
https://www.blackbaud.co.uk/notforprofit/fundrais
ing-crm/products/the-raisers-edge
Techniques
Community
Fundraising
EventsDomestic
Challenges
Legacy
Online
Overseas
Challenges
Schools
Fundraising
Campaigns
Fundraising
Groups
Shops
In-memoriam
Charity Shops
Own Events
Domestic Challenges
Overseas Challenges
Online
JustTextGiving by Vodafone
Fundraising Campaigns
Fundraising in your local community
Fundraising in your local community
Top tips to Establish a Group
• Terms of Reference
• Fundraising Plan
• Willingness to learn
• Celebrate successes
Challenges
• Competitive Environment
• Time consuming
• Low return on investment
• Skilled staff to support volunteers
• Fundraising culture
• Things can go wrong!
Any Questions?
Institute of Fundraising Code of Fundraising
Practice
“The principle of self-regulation is to allow
individuals and fundraising organisations to
demonstrate best practice, eliminate poor practice
and increase public trust and confidence in the
voluntary and community sector”.
http://www.institute-of-fundraising.org.uk/guidance/code-of-fundraising-
practice/
http://www.institute-of-fundraising.org.uk/guidance/fundraising-
disciplines/major-donor-fundraising/
Fundraising Advice Service
Tel: 028 9087 7777
deirdre.murphy@nicva.org
@nicva_FRAdvice
Fundraising Advice NICVA
www.nicva.org
www.grant-tracker.org

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