These are the slides presented by Helen Bevan, Jackie Lynton and Boel Andersson Gäre for the minicourse M4 "A one day school for health and care radicals" at the International Forum on Quality and Safety in Healthcare, 21st April 2015.
Globally, more than 5,000 people have signed up for the School for Health and Care Radicals, either virtually or as a face to face learning experience. Based on connectivist learning principles, it enables change activists in health and care from across the globe to connect with each other and build the skills and confidence to rock the boat and stay it it. For further details of the school see http://www.theedge.nhsiq.nhs.uk/school/
Follow us on Twitter
@HelenBevan
@JackieLynton
@BoelGare
@School4Radicals
#SHCR
2. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Welcome to the School for Health and Care
Radicals – a global community of change agents
• More than 5,000 change agents in health and care
have taken part in The School for Health and Care
Radicals
• From more than 60 countries, including:
Australia, Belgium, Canada, Czech Republic, Denmark,
England, France, Germany, Ireland, Netherlands, New
Zealand, Norway, Northern Ireland, Philippines, Saudi
Arabia, Scotland, Spain, Sweden, Ukraine, United Arab
Emirates, USA, Wales
3. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Joining in today and beyond
• Please tweet using hashtags #SHCR and #Quality2015
and the handle @School4Radicals
• Alumni from the School for Health and Care Radicals will
also be joining in
• We will produce summaries of the content and
discussions today using Storify and Pinterest
• Join our Facebook group School for Health and Care
Radicals
5. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
The Fundamental Law of Conventional
Conferences
The sum of the
expertise of the
people in the
audience is greater
than the sum of
expertise of the
people on stage
Dave Winer
“
“
Source of image: www.citynet.com
9. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
The genesis of the
School
2002
2014
2013
2010 2012
2003
NHS Change Day
2013
“A school for
healthcare
radicals”
Applying
social movement
thinking to
healthcare
improvement
“The School for
Health and Care
Radicals”
“A one day school
for organisational
radicals”
Applying
community organising
principles to
healthcare
improvement
2015
11. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
People who are highly connected
have twice as much power to
influence change as people with
hierarchical power
Leandro Herrero
http://t.co/Du6zCbrDBC
12. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
“New truths begin as heresies”
(Huxley, defending Darwin’s theory of natural selection)
Source of image:
installation by the
artist Adam Katz
www.thisiscolossal.com
Via @NeilPerkin
13. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Starts on the fringe
(at the edge)
Starts with the activists
Gary Hamel
always
14. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
So why do we keep reinventing the past
and calling it the future?
Image used under Creative Commons licence: Kicki
18. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Leading change in a new era
Dominant approach Emerging direction
Most healthcare
transformation
efforts are driven
from this side
22. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
John Kotter, the most influential thought leader
globally, recognises new approaches are needed
FROM
23. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
John Kotter: “Accelerate!”
• We won’t create big change
through hierarchy on its own
• We need hierarchy AND network
• Many change agents, not just a
few, with many acts of leadership
• At least 50% buy-in required
• Changing our mindset
• From “have to” to “want to”
TO
24. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
From “have to” to “want to”
Source of image s:www.slideshare.net/mexicanwave/champions-trolls-10-years-
of-the-cipd-online-community
25. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Managers know how to command
obedience and diligence, but most are
clueless when it comes to galvanizing the
sort of volunteerism that animates life on
the social web. Initiative, imagination and
passion can’t be commanded—they’re gifts.
Gary Hamel
http://www.mixmashup.org/blog/reinventing-
management-mashup-architecture-ideology
‘
26. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
The Network Secrets of Great Change Agents
Julie Battilana &Tiziana Casciaro
1. As a change agent, my centrality in the informal
network is more important than my position in
the formal hierarchy
2. If you want to create small scale change, work
through a cohesive network
If you want to create big change, create
bridge networks between disconnected groups
27. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Discussion
What are the implications of the
“emerging direction” for the way
we work as change agents?
28. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
is the new normal!
“By questioning existing ideas, by
opening new fields for action, change
agents actually help organisations
survive and adapt to the 21st Century.”
Céline Schillinger
Image by neilperkin.typepad.com
30. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
We need rebels!
•The principal champion of a change initiative, cause
or action
•Rebels don’t wait for permission to lead, innovate,
strategise
•They are responsible; they do what is right
•They name things that others don’t
see yet
•They point to new horizons
•Without rebels, the storyline never
changes
Source : @PeterVan http://t.co/6CQtA4wUv1
31. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
What happens to
heretics/radicals/rebels/mavericks
in organisations?
34. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton@HelenBevan
Ostracism is experienced in the brain as
deeply as physical pain
35. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
We need to be boatrockers!
• Walk the fine line between
difference and fit, inside and
outside, rock the boat but
manage to stay in it
• Able to challenge the status
quo when we see that there
could be a better way
• Conform AND rebel
• Capable of working with others
to create success NOT a
destructive troublemaker Source: Debra Meyerson
36. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
What are the risks for a boat rocker?
1. Our experiences of “being different” can be
fundamentally disempowering. This can lead us to
conform because we see no other choice
we surrender a part of ourselves, and silence
our commitment, in order to survive
2. leave the organisation
we cannot find a way to be true to our values
and commitments and still survive
3. stridently challenge the status quo in a manner
which is increasingly radical and self-defeating
this just confirms what we already know – that
we don’t belong Source: adapted from Debra E Meyerson
39. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton#NHSChangeDay #SHCRchat
Source : Lois Kelly www.foghound.com
There’s a big difference between a rebel
and a troublemaker
Rebel
40. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Reflection
• What are your insights around “rebels” and
“troublemakers”?
• What moves people from being “rebel” to
“troublemaker”?
• How do we protect against this?
41. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Peter Fuda’s Transformational Change Agent
framework
Skills and methods for creating
change
Ability to make sense of, and reshape
perceptions of ‘reality’
Personal characteristics and
qualities
42. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Peter Fuda’s Transformational Change Agent
framework: my perspective
“Doing”
• Where most change agents
in health and care put most
of their effort and emphasis
• What others typically judge
us on
• What we often perceive we
need to do to add value
• What most change and
improvement courses focus
on
43. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Peter Fuda’s Transformational Change Agent
framework: my perspective
“Seeing ” and “Being”
• We can only do effective
“doing” if we build on strong
foundations of “seeing and
being”
• Change begins with me
• Hopeful futures, creative
opportunities and potential
• Multiple lenses for change
• See myself in the context of
my higher purpose
45. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
"There’s only one
corner of the
universe you can
be certain of
improving, and
that’s your own
self."
Aldous Huxley
Source of image: timcoffeyart.wordpress.com
46. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
‘I do not think you can really deal with
change without a person asking real
questions about who they are and how they
belong in the world’
David Whyte, The Heart Aroused 1994
Source of image: fistfuloftalent.com
47. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
1. able to join forces with others to create action
2. able to achieve small wins which create a sense
of hope, possibility and confidence
3. More likely to view obstacles as challenges to
overcome
4. strong sense of “self-efficacy”
belief that I am personally able to create the change
Four things we know about successful
boat rockers
Source: adapted from Debra E Meyerson
CHANGE
me
BEGINS WITH
48. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Self-efficacy
There is a positive, significant
relationship between the
self-efficacy beliefs of a
change agent and her/his
ability to facilitate change
and get good outcomes
Source of image:www.h3daily.com
49. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
What’s the difference between
self efficacy
and
self esteem,
self belief,
self-confidence?
50. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Source: @NHSChangeDay
What is the issue here?
“permission” ?
(externally generated)
or
Self efficacy ?
(internally generated)
51. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Building self-efficacy: some tactics
1. Create change one small step at a time
2. Reframe your thinking:
• failed attempts are learning opportunities
• uncertainty becomes curiousity
3. Make change routine rather than an exceptional
activity
4. Get social support
5. Learn from the best
52. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Being a great change agent is about knowing, doing,
living and being improvement
53. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Avedis Donabedian
“Ultimately, the secret of
quality is love.
…… If you have love, you
can then work backward
to monitor and improve
the system”.
55. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Kinds of people at work
Adapted from The Emotional Economy http://emotionaleconomy.com.au/papers-articles/why-the-
winners-in-business-are-taking-the-time-to-build-a-positive-kind-social-culture/
The
Contributors
The
Compliant
The
Contras
56. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Kinds of people at work
Adapted from The Emotional Economy http://emotionaleconomy.com.au/papers-articles/why-the-
winners-in-business-are-taking-the-time-to-build-a-positive-kind-social-culture/
The
Contributors
The
Compliant
The
Contras
Gallup global research:
• Only 13% of the workforce are
engaged (Contributors)
• Contributors create six times the
value to an organisation
compared to the Compliant
http://www.gallup.com/poll/165269/wor
ldwide-employees-engaged-work.aspx
57. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Questions for reflection
1. What are the opportunities for me to build my
perspectives and skills as an agent of change?
2. How can I build self efficacy as a change agent?
3. How do I move beyond skills and knowledge of
change to live and be change?
4. Who can help and support me as a change
agent?
5. What are the implications for the way I work?
58. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
We want a welcoming Sweden. FIKA for everyone!
63. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielyntonSource of image: outskirtsbattledome.wikispaces.com
The easiest way to thrive as an
outlier
...is to avoid being one
Seth Goodin
65. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielyntonFor more information/explanation visit: http://linkis.com/www.oscarberg.net/20/QwGqW
66. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Power in community
“Power used to come largely through and from big
institutions.
Today power can and does come from connected individuals
in community.
When community invests in an idea, it co-owns its success.
Source of image: orton.org
Instead of trying to
achieve scale all by
ourselves, we have a new
way to have scale. Scale
can be in, with and
through community.”
Nilofer Merchant
67. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
“When we talk of social change, we talk of
movements, a word that suggest vast
groups of people walking together, leaving
behind one way and travelling towards
another”
Rebecca Solnit
68. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Learning from social movement leaders
http://www.slideshare.net/NHSIQ/the-power-of-one-the-power-of-
many?qid=97bb3464-07c2-4883-9531-c3d436a66aa1&v=qf1&b=&from_search=2
70. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Six characteristics of people or groups within
effective social movements
1. They share a sense of PURPOSE: There is purposefulness about
collaborations, discussions, actions, decisions and a sense of forward momentum
2. They are UNITED: They have learned to manage their differences well enough
that they can unite to accomplish their purpose. Differences are openly debated,
discussed, and resolved.
3. They share UNDERSTANDING: There is a widely shared understanding of
what's going on, what the challenges are and why what is being done has to be
done
4. People PARTICIPATE: Lots of people and organisations in the system are
active - not just in discussions and meetings, but getting the work done.
5. They take INITIATIVE: Rather than reacting to whatever happens in their
environment, they are proactive, and act upon their environment.
6. They ACT: People do the work they must do to
make the things happen that need to happen
Source: adapted from Wellstone Action
72. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Leadership is….
…the art of mobilising others
to want to struggle for shared
aspirations
Jim Kouzes
Source of image: environmentvictoria.org.au
73. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Framing
… is the process by which leaders construct,
articulate and put across their message in a powerful
and compelling way in order to win people to their
cause and call them to action.
Snow D A and Benford R D (1992)
74. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
What’s the
financial incentive?
Who is
performance
managing?
What’s the
project plan?
Source: @RobertVarnam
75. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
The reality
“What the leader cares about (and typically bases at
least 80% of his or her message to others on) does
not tap into roughly 80% of the workforce’s primary
motivators for putting extra energy into the change
programme”
Scott Keller and Carolyn Aiken (2009)
The Inconvenient Truth about Change Management
Source of image: swedenbourg-openlearning.org.uk
76. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton#IQTGOLD#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
“I have some Key
Performance
Indicators
for you”
or
“I have a
dream”
Source: @RobertVarnam
77. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
If we want people to take action, we have to
connect with their emotions through values
action
values
emotion
Source: Marshall Ganz
79. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton#IQTGOLD#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
But not all emotions are equal.........
inertiaurgency
anger apathy
solidarity isolation
you can make a
difference
Self-doubt
hope fear
Overcomes
Action motivators Action inhibitors
Source: Marshall Ganz
80. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
‘‘Leaders must wake people out of
inertia. They must get people excited
about something they’ve never seen
before, something that does not yet
exist”
Rosa Beth Moss Kanter
Source of image: www.linkedin.com/company/activate-brand-agency
81. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Effective framing:
what do we need to do?
1. Tell a story
2. Make it personal
3. Be authentic
4. Create a sense of “us” (and be clear who the “us”
is)
5. Build in a call for urgent action
Source of image: woccdoc.org
84. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Talk to the person next to you
• Tell your story about why the change you are
involved in now is so important to you
• Relate it to a personal experience
You have:
• 2 minutes to prepare your story
• 3 minutes each to tell your story
87. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
What proportion of the radiologists who
reviewed this scan actually saw the gorilla?
90%
25% 17%
80%
9%
60%
88. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
How do we create a sense of
“us” to build momentum for
change?
Source of image: www.tannerfriedman.com
89. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Moving beyond us and them
to us and us
Source of image: www.delta7.com
90. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
The Network Secrets of Great Change Agents
Julie Battilana &Tiziana Casciaro
1. As a change agent, my centrality in the informal
network is more important than my position in
the formal hierarchy
2. If you want to create small scale change, work
through a cohesive network
If you want to create big change, create
bridge networks between disconnected groups
91. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
strong ties (cohesive)
v.
weak ties (disconnected)
Source of image: http://www.forbes.com/fdc/welcome_mjx.shtml
92. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
When we spread change through strong ties:
• we interact with “people like us”, with
the same life experiences, beliefs and
values
• Change is “peer to peer”; GP to GP,
social worker to social worker, nurse to
nurse, community leader to
community leader
• Influence is spread through people
who are strongly connected to each
other, like and trust each other
93. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
When we spread change through strong ties:
• we interact with “people like us”, with
the same life experiences, beliefs and
values
• Change is “peer to peer”; GP to GP,
social worker to social worker, nurse to
nurse, community leader to
community leader
• Influence is spread through people
who are strongly connected to each
other, like and trust each other
IT WORKS BECAUSE: people are far
more likely to be influenced to
adopt new behaviours or ways of
working from those with whom they
are most strongly tied
95. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
When we seek to spread change through weak
ties
• we build bridges between groups and
individuals who were previously different and
separate
• we create relationships based not on pre-
existing similarities but on common purpose
and commitments that people make to each
other to take action
• We can mobilise all the resources in our
organisation, system or community to help
achieve our goals
96. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Why we need to build weak ties AS WELL AS
strong ties
• Weak ties are more likely to lead to change at scale
because they enable us to access more people with
fewer barriers
• In situations of uncertainty, we have a tendency to
revert to our strong tie relationships
yet the evidence tells us that weak ties are
much more important than strong ties when it
comes to searching out resources in times of
scarcity
• The most breakthrough innovations and most
radical change will come when we tap into our weak
98. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Three components of a great narrative
• Diagnostic – what is the problem that
we are addressing? What is the extent
of the problem? What is the specific
source or sources?
• Prognostic – what could the future look
like? What is our “plan of attack” and
our strategy for carrying out the plan?
• Motivational – why is this urgent?
What is our call for action that
connects with the motivational and
emotional drivers of our audience?
Source: Benford and Snow
Source of image: www.ecommercedefense.com
99. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Four keys to collaboration
• Lean into your discomfort
• Listen as an ally
• State your intent
• Share your “street corner”
Source: Judith Katz and Fred Miller
103. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton#IQTGOLD#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
“You don’t need an engine when you have
wind in your sails”
104. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Questions for reflection
1. What learning and inspiration can you take
from social movement leaders to help you in
your role as an agent of change in health and
care?
2. How will you attract the attention of the people
you want to call to action?
3. Who are the people who are currently
disconnected that you want to unite in order to
achieve your goal for change? How can you
build a sense of “us” with them?
105. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Employee resistance is the
most common reason
executives cite for the
failure of big
organizational-change
efforts
Scott Keller and Colin Price
(2011), Beyond Performance: How
Great Organizations Build Ultimate
Competitive Advantage
Source of image:
Businessconjunctions.com
106. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
“
Thousands of patients have died
needlessly because of a
damaging reluctance amongst
doctors and the public to accept
changes in the NHS, according to
the country’s top emergency
doctor
“
107. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Leaders ask their staff to be ready for change,
but do not engage enough in
sensemaking........
Sensemaking is not done via marketing...or
slogans but by emotional connection with
employees
Ron Weil
108. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Resistant behaviour is a good
indicator of missing relevance
Harald Schirmer
http://de.slideshare.net/haraldschirmer/strategies-for-corporate-change-the-new-
role-of-hr-driving-social-adoption-and-change-in-the-enterprise
Source of image: driverlayer.com
‘‘
109. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Cultural change
is a million
subversive acts
of resistance
Brene Brown
Source of image: zazzle.com
‘‘
117. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielyntonSource: http://www.slideshare.net/AndreaWaltz/gfn-slidesharegfnhandling-rejectionpositively
Make it a personal
PERFORMANCE target.
119. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Research from the sales industry:
How many NOs should we be seeking to get?
• 2% of sales are made on the first contact
• 3% of sales are made on the second contact
• 5% of sales are made on the third contact
• 10% of sales are made on the fourth contact
• 80% of sales are made on the fifth to twelfth
contact
Source: http://www.slideshare.net/bryandaly/go-for-no
120. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
“Papers that are more likely to contend against
the status quo are more likely to find an
opponent in the review system—and thus be
rejected —but those papers are also more
likely to have an impact on people across the
system, earning them more citations when
finally published”
V. Calcagno et al., “Flows of research manuscripts among
scientific journals reveal hidden submission patterns,”
Science, doi:10.1126/science.1227833, 2012.
—
122. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
“Stages of change”
Transtheoretical model of behaviour change
Prochaska, DiClemente & Norcross (1992)
123. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
• smoking cessation
• exercise adoption
• alcohol and drug use
• weight control
• fruit and vegetable intake
• domestic violence
• HIV prevention
• use of sunscreens to prevent skin cancer
• medication compliance
• mammography screening
The model is mostly used around
health-related behaviours
124. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
• smoking cessation
• exercise adoption
• alcohol and drug use
• weight control
• fruit and vegetable intake
• domestic violence
• HIV prevention
• use of sunscreens to prevent skin cancer
• medication compliance
• mammography screening
It works for
organisational and
service change too!
The model is mostly used around
health-related behaviours
125. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
I am not aware my
smoking is a
problem – I have no
intention to quit
I know my smoking
is a problem – I
want to stop but no
plans yet
I am making plans
& changing things
I do in
preparation.
I have
stopped
smoking!
I am continuing to
not smoke.
I sometimes miss it
– but I am still not
smoking
“Stages of change”
Smoking
Prochaska, DiClemente & Norcross (1992)
126. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
I am not aware my
smoking is a
problem – I have no
intention to quit
I know my smoking
is a problem – I
want to stop but no
plans yet
I am making plans
& changing things
I do in
preparation.
I have
stopped
smoking!
I am continuing to
not smoke.
I sometimes miss it
– but I am still not
smoking
“Stages of change”
Smoking
Prochaska, DiClemente & Norcross (1992)
127. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Prochaska, DiClemente & Norcross (1992)
“Stages of change”
Transtheoretical model of behaviour change
128. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
• Which stage do most change activities in
health and care focus on?
• Which stage are most people actually at?
Some questions
129. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
The reality of our change situation
• Our tools are often not effective at the stage of change
that most people we work with are at
• It’s hard to engage people in change
• It’s hard to get people to make the changes we want
them to make
• People get irritated, defensive, irrational
• We feel powerless in our ability to lead or facilitate the
change
90% of the tools available for health and care change
agents are designed for the “action” stage
130. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
• Designed for Stage 4 –
ACTION!
• Mandated it through
targets
• Despite compelling
case for change –
people resisted it – no
values connection
• People did the task
and missed the point
Example – WHO Surgical Safety Checklist
131. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
IN A NUTSHELL
• Evidence from observational studies that the use of surgical safety
checklists results in striking improvements in outcomes
• Led to rapid adoption of such checklists worldwide
• Researchers studied effect of mandatory adoption of checklists in
Ontario, Canada
• Use of checklists not associated with significant reductions in
operative mortality or complications
132. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
• Lower our ambitions for improvement
• Focus our energies on those who are
already in the “action” stage
• Put negative labels on those who are
not yet at the action stage such as
“blocker” or “resister” or “laggard”
• Blame “the management” for not
enforcing change
So what do we TEND to do when people
resist?
133. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
The single biggest problem
in communication is the
illusion that it has taken
place
George Bernard Shaw
‘‘
134. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
• Listen and understand
• appreciate the starting point
• elaborate interests
• Roll with resistance (Singh)
• Don’t argue against it
• Encourage elaboration of resistance
•What makes it so hard?
•What would help?
• Build meaning and conviction in the change
So what SHOULD we do?
135. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
• The focus should be on
creating awareness for me of
the need to change
• Remember the goal is not to
make me (as a
precontemplator) change
immediately, but to help me
move to contemplation
• I am not thinking about
changing my behaviours,
actions or work processes
• The problem or issue is
outside my frame of
awareness or my perceived
need
136. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Focussing on Prochaska, DiClemente and
Norcross’s Stages of Change model:
• What stage of change are some of the key
people that you need to influence for your
change initiative at?
• What actions can you take to help them move
to the next stage?
Thinking about your own situation
137. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
If your horse dies,
get off it
Cherokee proverb
Source of image: fenwickgallery.co.uk
‘‘
139. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton Source: Helen Bevan
Compliance
States a minimum performance
standard that everyone must
achieve
Uses hierarchy, systems and
standard procedures for co-
ordination and control
Threat of penalties/ sanctions/
shame creates momentum for
delivery
What is our approach to change?
Commitment
States a collective goal that
everyone can aspire to
Based on shared goals, values
and sense of purpose for co-
ordination and control
Commitment to a common
purpose creates energy for
delivery
140. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Leaders who
focus on meaning also
get compliance,
without focusing on it
@JeremyScrivens
141. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
We know that ...
• Shared purpose is a common thread in successful
change programmes*
• Organisations and change initiatives with strong
shared purpose consistently outperform those
without it.**
*What makes change successful in the NHS? Gifford et al 2012 (Roffey Park Institute)
**Management Agenda 2013 Boury et al (Roffey Park Institute)
143. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton#IQTGOLD#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
[Shared] purpose goes way deeper than
vision and mission; it goes right into your gut
and taps some part of your primal self. I
believe that if you can bring people with
similar primal-purposes together and get
them all marching in the same direction,
amazing things can be achieved.
Seth Carguilo
144. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
The power of shared purpose:
Perhaps the single most important influence on program response by individual
units—either in promoting or resisting change—was the extent of consensus and
coalition among the senior medical and nursing staff on individual ICUs….
Transforming or boosting of efforts was most likely to occur when those locally
charged with implementation were sincere in their beliefs about the value of the
program, were able to create transdisciplinary alliances, had local credibility
among peers, were prepared to tolerate debate but exercise firmness, and used
multiple tactics including role modelling, persuasion, sanctioning, reminders, and
constant feedback….
[Consultant says] ‘I think it’s been successful because it’s a unifying program, it’s
one of the few things that we’ve done that hasn’t been just a doctor thing, or just
a nurse thing, it’s involved the doctors and the nurses together.’
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3704826/
145. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
As leaders, we are “signal generators”
“As a leader, think of yourself as a “signal generator”
whose words and actions are constantly being
scrutinised and interpreted, especially by those
below you” [in the hierarchy]
“Signal generators reduce uncertainty and ambiguity
about what is important and how to act”
Charles O’Reilly,
Leaders in Difficult Times
Source of image:
vintage-radio.com
146. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Avoiding “de facto” purpose
• What leaders pay attention to matters to staff, and consequently
staff pay attention to that too
• Shared purpose can easily be displaced by a “de facto” purpose:
hitting a target
reducing costs
reducing length of stay
eliminating waste
completing activities within a timescale
complying with an inspection regime
• If purpose isn’t explicit and shared, then it is very easy for
something else to become a de facto purpose in the minds of the
workforce
Source: Delivering Public Services That Work: The Vanguard Method in the Public Sector
151. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Healthcare
@SimonJGuilfoyle Police Inspector and systems thinker
152. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
....the last era of management was about how
much performance we could extract from
people
.....the next is all about how much humanity we
can inspire
Dov Seidman
153. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
“Tomorrow’s
management systems
will need to value
diversity, dissent and
divergence as highly as
conformance, consensus
and cohesion.”
Gary Hamel
Source of image: www.fastcompany.com
155. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
The Fundamental Law of Conventional
Conferences
The sum of the
expertise of the
people in the
audience is greater
than the sum of
expertise of the
people on stage
Dave Winer
“
“
Source of image: www.citynet.com
156. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Traditional conference
The agenda is pre-set
One way learning style
with Questions & Answers
People sit in rows or round
tables as prescribed
Networking between
sessions
Hard to leave the session
once it starts
Absorbing information
Unconference
People set the agenda
Based on discussion
People sit where they
want
Networking the whole
time
Encouraged to find the
right session
Connecting to action
Source: adapted from @BCPSQC
157. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
The unconference:
4 principles and a law
Principles:
1. Whoever comes are the right people
2. Whatever happens is the only thing that could
have happened.
3. When it starts is the right time
4. When it's over it's over
The Law is known as the Law of Two Feet:
"If you find yourself in a situation where you are not
contributing or learning, move somewhere where
you can."
158. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Our process
• Think about a topic that you would like to
explore with other people based on what you
have heard today
• It should be a topic that you want to take
action on over the next twelve months
• Suggest your idea to the big group
159. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
The task
• Discuss your topic and identify key actions that
should be taken
• Summarise your discussion on one sheet of flip
chart
• On a separate sheet of A4 paper write one “big
idea”
• Identify one person from your group to explain
your discussion and conclusions in a “gallery”
session
Time available: 50 minutes
160. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
What’s our approach to change?
Deficit based
• what is wrong?
• solve problems
• identify what we
need to improve
• fill gaps and
deficiencies
Strength based
• what is strong?
• work with our
existing assets and
resources
• amplify what works
• “positive deviants”
161. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
“Dotocracy”
• One person from each group to stand by their
place in the “gallery”
• Each person has four dots
• We are voting for the idea that offers the best
potential for radical/transformational change
• You can give all your dots to one idea or one dot
each to four ideas
• Switch the “standing” person half way so they
can vote
• Time allowed 12 minutes
162. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
1. Follow on Twitter
@HelenBevan
@BoelGare
2. Subscribe to
3. Get materials from The School for Health and Care
Radicals: www.theedge.nhsiq.nhs.uk/school
4. Sign up to our MOOC (Massive Open Online Course)
on “Improvement Fundamentals”)
5. Come to the #Folkslab on Wednesday, Thursday or
Friday
TheEdge.nhsiq.nhs.uk
Five ways to connect!
@JackieLynton
@School4Radicals
@TheEdgeNHS
164. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
www.nhsiq.nhs.uk/ImprovementFundamentals
• Delivered entirely online to study atyour own time and pace
• Features live knowledge exchangeevents with experts and other
participants
• Gives you the tools to put improvement ideas into practice
• Connect with aglobal improvement community
• Free to ANYONE interested in improving health and care
165. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Come join us at #Folkslab2015
A new approach to learning and sharing. An informal guided
creative process to discuss, share and design solutions to
these common issues:
• Improvements in Primary Care
• The revolution in care for older people
• Spreading change
• Person-centred care
• Clinical Innovation
Learn more about
Human Centred Design
Wednesday or Thursday 11-12:30
or Friday 12-13:00
Or try a taster session
Wednesday or Thursday 13-13:30
167. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
References and links
Baron A (2014) Preparing for a changing world: the power of relationships
Battilano J, Casciaro T (2013) The network secrets of the great change agents
Harvard Business Review, July-August
Bevan H, Plsek P, Winstanley (2011) Leading Large Scale Change - Part 1, A
Practical Guide
Bevan H (2011) Leading Large Scale Change - Part 2, The Postscript
Bevan H, Fairman S (2014) The new era of thinking and practice in change and
transformation, NHS Improving Quality
Change Agents Worldwide (2013) Moving forward with social collaboration
SlideShare
Diaz-Uda A, Medina C, Schill E (2013) Diversity’s new frontier
Fuda P (2012) 15 qualities of a transformational change agent
Grant, M (2014) Humanize: How people centric organisations succeed in a social
world http://prezi.com/usju20i0nzhd/humanize-how-people-centric-
organizations-succeed-in-a-social-world/
Hamel G (2014)Why bureaucracy must die
Jarche, H (2013) Rebels on the edges
168. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Jarche H (2014) Moving to the edges
Kotter J (2014) Accelerate! Harvard Business Review Press
Merchant N (2013) eleven rules for creating value in the social era
Llopis G (2014) Every leader must be a change agent or face extinction
Meyerson D (2001) Tempered Radicals: how people use differences to inspire change
at work Harvard
Meyerson D (2008) Rocking the boat: how to effect change without making trouble
Harvard BP
Perkins N (2014) Bats and pizzas (agility and organisational change)
Schillinger C (2014) Top-Down is a Serious Disease. But It Can Be Treated
School for health and Care radicals (2014) www.changeday.nhs.uk/healthcareradicals
Shinners C (2014) New Mindsets for the Workplace Web
Stoddard J (2014)The future of leadership
Williams B (2014) Working Out Loud: When You Do That… I Do This
Weber Shandwick (2014) Employees rising: seizing the opportunity in employee
activism
Verjans S (2013) How social media changes the way we work together
References and links
Hinweis der Redaktion
Examples form the NHS of social movements often called a call to action
Large scale action - Not requiring large leadership team or compliance framework
Definition used in “The Power of One, the Power of Many” = a voluntary collective of individuals committed to promoting or resisting change through co-ordinated activity.
Link belowhttp://www.bbc.co.uk/news/magazine-23790147http://www.bbc.co.uk/learningzone/clips/martin-luther-king-i-have-a-dream-pt-1-2/1293.html
With the brooding statue of Abraham Lincoln peering down at him, King began by telling protesters that their presence in the symbolic shadow of the "great emancipator" offered proof of the marvellous new militancy sweeping the country. For too long, he complained, black Americans had been exiles in their own land, "crippled by the manacles of segregation and the chains of discrimination".
The whirlwinds of revolt would continue to shake the very foundations of the country: "And those who hope that the Negro needed to blow off steam and will now be content will have a rude awakening if the nation returns to business as normal," King said. It would be fatal for the nation "to overlook the urgency of the moment and to underestimate the determination of the Negro".
“He's good - he's damned good”
Kennedy on King
Wearied by the suffocating heat, the crowd's initial response was muted. The speech was not going well. "Tell 'em about the dream, Martin," shouted Mahalia Jackson, referring to a rhetorical riff that King had used several times before, but which had not made it into his prepared speech because aides insisted he needed fresh material. But King decided to cast aside his prepared notes, and launched extemporaneously into the refrain for which he will forever be remembered.
"I have a dream that one day this nation will rise up and live out the true meaning of its creed," he shouted, his out-stretched right arm reaching towards the sky. Soon he was hitting his rhythm, invigorated by the chants and cries of the crowd. "Dream on!" they shouted. "Dream on!"
With his voice thundering down the Mall, King imagined a future in which his children could "live in a nation where they will not be judged by the colour of their skin but by the content of their character". Then he reached his impassioned finale.
King asked the crowd to yell so it was heard the world over
Watching at the White House, the president was riveted. Like so many Americans, it was the first time he had heard the 34-year-old preacher deliver a speech in its entirety - the first time he had taken its measure, listened to its cadence. "He's good," Kennedy told one of his advisors. "He's damned good." The aide was struck, however, that the president seemed impressed more by the quality of King's performance rather than the power of his message.
So Emotions help us understand what we value in the world.
Why did the story of Alice work ?
So why was this story powerful?
Why do we respond differently when we hear about Alice rather than when we see the policy data and financial balance sheet?
So public narrative when used intentionally for a purpose to connect with others to move to action is a powerful skills set and leadership gift. When we hear stories that make us feel a certain way those stories remind us of our core values. We experience our values through emotions. Then we are prepared to take action on those values. Through our emotions we are more likely to take action
Research by Martha Nussbaum a Moral philosopher, tells us that people who have a damaged (a-mig-da- la) Amygadla the part of the brain which controls emotions, when faced with decisions can come up with many options from which to choose but cannot make a decision because the decision rests upon judgements of value. If we cannot feel emotion we cannot experience values that orient us to the choices we must make
Shortly we will be thinking about the lived experiences that have moved you to action…we’ll be drawing on those a few minutes as you start to craft your own stories.
LIST some emotions
Remember the power of “Killer Facts”
Have one that really illustrates this for you.
JG – I often use one from Kath Evans. If we had the health care system in England that matched the best in Europe 1500 children a year, would not die in our care.
I thank you for being here and doing what you do.
Have a wonderful three days in Birmingham.