17. Project efficiency Light spirits Source: Real Scan data Test outlets – 10, 11, 13 Non test outlets 23, 12 Test outlet – 10, Non-test outlet - 11, Average monthly Category sales exceed in test outlets +7% vs. non-test outlets - 3% Average monthly Category sales exceed in test outlets +11% vs. non-test outlets -9% Planogram implementation Trend (Non-test outlets) Trend (Test outlets) Decoration implementation + 10% + 20 %
18. Project efficiency Strong spirits Source: Real Scan data Test outlets – 10, 11, 13 Non test outlets 23, 12 Test outlet – 10, Non-test outlet - 11, Average monthly Category sales exceed in test outlets +32% vs. non-test outlets +18 % Average monthly Category sales exceed in test outlets +31% vs. non-test outlets +16% Decoration implementation Planogram implementation Trend (Non-test outlets) Trend (Test outlets) + 14% + 15 %
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Hinweis der Redaktion
Импорт премиального алкоголя увеличился в 4 раза за последние 7 лет Переключение покупателей из категории Водки