1. True WealthCreation in the 21st Century A StoryboardByMushin J. Schilling, 2010,Berlin, Basel, San Francisco HowTo Create A Thriving Economy You are very welcome to redistribute this information in any context you want, as long as it is passed along unchanged and in whole, with credit to its author.

2. Message fromthebridgeofSpaceship EarthA Message fromtheBridge ofSpaceship Earth Crash ofPlanet Earth Operating System imminent. Upgrade Human Operating System toEconomy 3.0

3. A collaborative species There‘snothingnewaboutcooperation,collaborationandcommunity.

4. A collaborative species For hundreds of thousand years we have been living in collaborative groups of, probably, up to 140-160 humans.

5. A collaborative species Thisstartedtochangewhen, around 10.000 yearsago, webuilt large villagesandcities. This was thebeginningofcooperation.

6. A collaborative species Civilisation – whereveritsucceeded – reflectssuccesfulcooperationandcollaboration. Thereis a worldofdifferencebetweencooperationandcollaboration: Ifyou do what I tellyouto, youcooperate Ifwebothagree on a courseofaction, wecollaborate In prehistoricandhistorictimescollaborationandcooperationusuallyhappenedbetweengroups, clans & large families. Notindividuals.

7. Economy 0.1 Fromthebeginningofwhatwouldlaterbecomehumanityuntilthedawnofsettlingin villages, townsandcitiesthere was hardlyanytradeoractivitywe, today, wouldrecognizeasbeingeconomic – therefor I callthis.. Economy 0.1 or Proto-Economy

8. Economy 1.0 Then, withthethedawnofliving in settlements“economy” was invented – the word can be traced back to Greek οἴκος “house”, and originally οἰκονομία meant “household management.” I call the period from the first settlements untiltheAge ofEnlightenmentin the 17th Century Economy 1.0 I regardEconomyas an upgradablepartofthe Human Operating System – thewaywe do things.

10. Value representingtokens – Money

12. Banks

13. Stock ExchangesGreece, ca. 400 BC

14. Economy 1.0 During all this time economicactivity was mostly in-grouporbetweengroups, almostnoneofitbetweenindividuals – the individual wasn‘treally„invented“ yet, at least outside ofhighnobility; andeventhenitfamiliesanddynastiesratherthanindividualscounted… All ofthisstartedtoseriouslychangearoundsome 400 yearagowiththe…

15. Age of Enlightenment In theAge ofEnlightenment(17th Century) thethreemainpillarsthatdeterminethemodern worldweredeveloped. Nowcollaborationandcooperationcouldfinallybecomea muchmoreindividualhappening. And, in consequence, thebasicecologyfor Real Collaborationcouldcomeintobeing.

16. The Pillars of the Modern World These aretheadvancesofthe Age ofEnlightenmentthatallowReal Collaborationbetweenequals: Political equality: Democracy Equalitybeforethelaw: Justice Equaleconomicopportunity: Free enterprise These advancesleadtothefirstseriousupgradeoftheHuman Operating System toEconomy 2.0

17. Economy 2.0 The Human Operating System, upgradedtodemocracy, allowspeopletoparticipate in decisionmaking, and – protectedbylaw – hugenumbersofpeoplecanfollowtheirownwit, ceaseopportunityandgoverntheirownenterprises. All ofwhichwentpretty well untilthedawnofwhatwenowcallthe Industrial Revolution…

18. Economy 2.0 – Industrial Revolution I The Industrial Revolution began in the 18th century with major changes in agriculture, manifacturing, mining and transport. It started in England and rapidly spread across Europe, North America and the whole world. And it soon turned into unbridled capitalism – leading to mass exploitation, poverty, urbanization etc. Thereis a specterhaunting Europe, thespecterofcommunism. ~ Karl Marx

19. Economy 2.0 – Industrial Revolution II Then, in the first half of the 20th Century, after the devastations of the Great Depression, WW1 and WW2 and due to the challenge of the Socialist states in most Western nations the former unbridled capitalism was reigned in and Greed was institutionalized State-Bureaucracy controlled Civilized by Trade and Workers Unions “Keynesianised” by John Maynard Keynes (1883–1946)

20. Economy 2.0 – At Core Private ownership Institutionalized greed Self-Interest Me, mycompany, mygroup, myshareholders etc. first Thismeans, ofcourse, that an economicsubjectwhotriestorun her orhisbusiness on altruismorother‘s (thecommons, even) interest, will not be on themarketforverylong – unlessrunbythestateor a subsidiaryandfedbypublicfunds.

21. Economy 2.0 – Self-Interest Economy 2.0, thesystemthatruns on institutionalizedgreedandstate-protectedself-interesthasgovernedoursocietiesforaround 400 yearsnow. Thissystemhascreatedunprecendentedwealthfor large portionsofthepopulationandhasspawned an enlightend variant… But ithasobviously also gottenusinto… Win Win

22. Economy 2.0 – Big Trouble Win Win L O O S E

23. Upgradingfrom Economy 2.0 to Economy 3.0 Wewanttomigratefrom Economy 2.0, where in thebestpossiblescenario 2 partieswinto Economy 3.0 whereeverybodywins.

24. The Third Win So whoorwhat will profitfromthethirdwinin Economy 3.0? The commons – theresources that are collectively owned or shared between or among populations The communityofstakeholders – everybodythatisaffectedby an economictransaction The culture – thewholebodyofpracticesandconvictions, theartsandsociality in whicheconomyhappens The ecology – thecomplexnaturaldynamicsthatisboththebeginning(asresource) andtheendpointoforganized matter (waste)

25. The Third Win In Economy 2.0 thethirdwinisknown but treated ‚abstractly‘. It‘sthebusinessofthegovernment, NGOs, unions, concernedcitizens etc. tryingtolendtheirvoicetoit, totakecarethatcommons, community, cultureandecologyprofitfromeconomicactivity. Thisisalso themainreasonitdoesn‘twork. It‘sreally not veryconcreteandtothepoint…

26. Upgradingto Economy 2.0 Economy 2.0 isveryconcreteandtothepoint… Twopartiesbuyandsell a particularproduct, serviceorprocesstoeachotherand, in thebestpossiblecase, creategreaterwealthforeach The self-interest, thatco-createsthewin-win, isclearlyrelatedtothisparticulartransaction, possiblyguidedby potential futureinteractionsthatmakewin-win a must. Thisis an utterlypracticalandclearhappening. Win Win

27. The Third Win in Economy 2.0 Whenparties in Economy 2.0 trytotakecareofthethirdwin… Theycatertoan ‚ecologicalethics‘ ortrytomaintainsomeadoptedstandardsthatmake sense tothem Theyplayitaccordingtothe tune of ‚consciouscapitalism‘ They do in philantropyoractaltruistically – whichis an enlightened form ofself-interest … andmore … thesearetrulywonderfulchangesbut ist still Economy 2.0. Why?

28. Upgradingto Economy 3.0 “You can never solve a problem on the level on which it was created”.Albert Einstein

29. Economy 3.0 Toco-createthethirdwinin Economy 3.0 meansthatforeverysingletransactionthereneedstobesomeoneconsideringandtakingcareofhow also… thecommons thecommunity theculture theecology … canprofitfromthatparticulartransaction, andhowitcontributestotheothertwowinsthatevolved in thebestof Economy 2.0

30. Helpingto Upgrade to Economy 3.0 The personthattakescareofthethirdwinwecallCollaborationFacilitator Andifhe‘sactive in a pure commercialenvironmentwecallthispersonBusiness IntelligenceFacilitator Webelievethebridgeto Economy 3.0, toourfuture, will bebuiltbrickbybrick, transactionbytransaction – andwehavealreadybegun.

31. The Bridge to Economy 3.0 Webelievethebridgeto Economy 3.0, toourfuture, will bebuiltbrickbybrick, transactionbytransaction – andwehavealreadybegun.

32. Economy 3.0 Wehavestarted a businessnear Basel, Switzerland, whereourBusiness IntelligenceFacilitatorsareusingtheseconcepts in daytodaypractise– after a yearitlookslikeourbusiness plan workswell; thebusinessisgrowingandwe plan for a Europe-widelaunchin thenext 2 years. Transaction bytransactionwelearnwhatisrequiredtocreatewin-win-winsituations, measurements, proceduresandbestpractices. Headquartersnear Basel

33. Economy 3.0 Weare also anticipating a movetotheUS. Tothat end wearecollaboratingpresentlywithThrivable.net and Thecore.com andothersto… trainpeople in thepractiseofourcurriculumforCollaborationFacilitatorsandBusiness IntelligenceFacilitators adaptourknow-howandknow-whattothe different cultureswecollaborate in co-createtheappropriatebusiness-structures, communicationandfunding

34. The Economy 3.0 Curriculum What is possible cannot be determined by opinions, but only by attempt. And we were determined to make the attempt. – Dee Hock (co-founder of VISA) Finding out whatthethirdwinactuallyisin everytransactionrequiresthatCollaborationand Business IntelligenceFacilitatorsputintodailypracticethefollowingcurriculum…

35. The Economy 3.0 CurriculumI Everybody is a leader Leading by beingCollaboration Facilitators are the change they wish to see. Collective IntelligenceThe intelligence and intuition of the whole by far exceeds any partial intelligence by individuals and manifests in different and sometimes unprecedented ways. Permission GrantedAccountability and authority are regarded as a natural part of everybody’s character.

36. The Economy 3.0 Curriculum II Connectivity is King Connectivity & collaborationProvide tools and occasions for maximum connectivity between everyone involved directly or indirectly. SynergyTreat members of aligned external companies, groups and communities with maximum respect and find occasions for synergies or co-create them. ClusterNurture internal and external networks and connections and bring together what aligns well.

37. The Economy 3.0 Curriculum III Support mutual apprenticeship Purpose, principles & peoplePeople with a purpose adhering to robust principles co-create strongly aligned behavior that gets things done in fast and often unprecedented ways. Transparency & Fair ShareTransparency about personal agendas and fairly sharing material and immaterial outcomes fosters the trust needed in real collaboration. Fluid DynamicsLearn through experimentation, differentiation, mutation, mutual apprenticeship, trustful relationships, collaboration and appreciative inquiry and review.

38. The Economy 3.0 Curriculum IV Learning never ends – look at nature AutopoiesisThe vital organizations of Economy 3.0 are in a state of continual self-transformation because they continually learn from their members, partners and others. AlignmentLearning organizational networks easily align with other networks, communities and individuals that advance their purpose(s). Emergence and InnovationAll ecologies, natural or cultural, cycle through growth and emergence. Innovation is a natural by-product of facilitated and continually optimized collaboration.

39. Building Economy 3.0 With Us Open your arms to change, but don't let go of your values. Take into account that great love and great achievements involve great risk. – The Dalai Lama If you are interested in helping build a company on these principles or if you want to learn more please contact: mushin.schilling@gmail.com You are very welcome to redistribute this information in any context you want, as long as it is passed along unchanged and in whole, with credit to its author.