The Search Landscape is changing. Be prepared for the future by optimizing for featured snippets, compressing images to help improve page speed, leveraging machine learning, pruning your website, refurbishing your top content, and more.
48. How to Find Your Competitor’s Backlinks --Next Level!
<h2>How to check the backlinks of a site</h2>
Step 1: Navigate to Open Site Explorer
Step 2: Enter your competitor’s domain URL
Step 3: Navigate to the “Inbound Links” tab
Step 4: Export results into csv
Step 5: Compile csv results from all competitors
Step 6: Sort all results by Page Authority
Step 7: Review all linking sites for opportunities
<h2>Want to learn more about the SEO process?</h2>
<h3>
49. How to Find Your Competitor’s Backlinks --Next Level!
How to Find Backlinks
<h2>How to check the backlinks of a site
How to find backlinks?</h2>
Step 1: Navigate to Open Site Explorer
Step 2: Enter your competitor’s domain URL
Step 3: Navigate to the “Inbound Links” tab
Step 4: Export results backlink data into csv
Step 5: Compile backlink csv results from all competitors
Step 6: Sort all backlinks results by Page Authority
Step 7: Review all linking sites for opportunities
<h23>Want to learn more about the SEO process?</h23>
<h3>
56. Google Home: “Twelve, according to Wikipedia; twelve of these astronauts
walked on the moon’s surface, and six of those drove Lunar Roving Vehicles
on the Moon.
“Hey Google, how many people have
walked on the moon?”
57. Voice “search” is not the same as voice “assistance”. We
do a lot of the latter, very little of the former.
--Ian Lurie
58. Source
➢ Streaming music
➢ Weather info
➢ Time related (timers, alarms, asking the time)
Most frequently used voice assistance is boring:
83. @jroakes @GraysonParks
Grayson Parks
Writer, programmer, constant learner.
Digital marketer, husband, golden
retriever owner. Words and data are my
Passions. #SEO @AdaptPartners
GraysonParks.com
JR Oakes
Hacker, Technical SEO, NC State
fan, co-organizer
Of Raleigh & RTP Meetups, as well
as Search Engine Land author
codeseo.io
86. 1. Assist with deploying AWS Lambda. --Several steps will affect the cost & security.
2. Extract the content of the webpage using the library Goose3 (a Python library w/BeautifulSoup).
3. Summarize the content using summa (or another summarizing library/model)
4. Create a Lambda Function.
a. Package the files for AWS Lambda & install the dependencies (in this case Goose3 and
summa, etc) into a folder along with what is called a handler file. The handler file is what
Lambda calls to run your script.
b. Here is the packaged Lambda function (including the dependencies):
https://s3.amazonaws.com/ap-lambda-functions/meta_summa.zip
5. Once the zip file is deployed to AWS as a Lambda function, you should get a URL to access the API
that looks like:
https://XXXXXXXX.execute-api.us-east-1.amazonaws.com/v1/ap_meta_descriptions
Find a developer familiar with AWS to:
87. function pageDescription(url, length) {
if (typeof length == 'undefined' || !length || length < 1){
var endpoint = 'https://XXXXXXXX.execute-api.us-east-1.amazonaws.com/v1/ap_meta_descriptions?url=' + url;
}else{
var endpoint = 'https://XXXXXXXX.execute-api.us-east-1.amazonaws.com/v1/ap_meta_descriptions?url=' + url + "&len=" + length;
}
var response = UrlFetchApp.fetch(endpoint);
var text = response.getContentText();
var data = JSON.parse(text);
if (data){
return data.meta_description
}
}
Copy & Paste like a badass in GSheets! =pageDescription(A2, 150)
106. ➢ Featured Snippets: Where you also rank on page 1 for.
➢ Use Schema markup
➢ Test out Google Actions
➢ Beware of NLG/ML but explore if there’s a good fit
➢ Don’t neglect foundational SEO
➢ Speed - Compress Images
➢ Prune your website
➢ Refurbish your top performing content
➢ Analyze Competitor’s top pages
Will you be prepared?
*Note: Sums are greater than 100% as searchers can click multiple results per query
*Note: Sums are greater than 100% as searchers can click multiple results per query
What can you do to be competitive today?
New SEMRush study says 52%!!!!
Just like we do, practice!
NEWS VOICE!!!
Add trans
How many people have walked on the moon?
NEWS VOICE!!!
Transaction fulfillment at this point is their primary voice monetization strategy.
NEWS VOICE!!!
Grab stats
Chopping b
Automation
Automation
Lead them into it. There are already models programmed to summarize long form content.
AUTOMATE THIS AT SCALE. FEATURED SNIPPET TERRITORY!
Robots.txt info!
Server Log Files
I deindexed 75% of Moz.com pages when I started and saw incredible success.
I’m not to say that this was the single factor in this change + GA is obviously sampled data, but this is what we saw and I like to account for YoY traffic because it eliminates seasonal trends/changes.