1) The document proposes marketing strategies to brand agar wood products from Sylhet, Bangladesh as there is currently untapped domestic market potential. 2) Key strategies include promotional campaigns on government media, hiring brand ambassadors, holding product fairs, and training local producers to increase supply and ensure online sales. 3) Financial projections estimate the marketing plan could be executed for 13.85 crore BDT per year and generate a net annual profit of 230 crore 40 lac BDT by selling to 10% of the target 128 million person domestic market.

1. Team: The Biz Leaders
Code: SYL 507

2. Branding Agar Wood Products of Sylhet in
Bangladesh
Subject
Muhammad Azizul Gaffar
Sabiha Jannat

3. Situation Analysis
75 %
More than 75% of total agar wood based products of
Bangladesh are produced in Sylhet region.
07 %
More than 90% of agar wood based products are exported to
abroad and only 7-9% of total production are used in
Bangladesh.

4. Situation Analysis
80 %
Around 80% people of Bangladesh don’t
use agar wood based products. So the
market size in Bangladesh is huge. If u
can brand agar wood based product
properly then it will be a profitable
sector.
OUR POTENTIAL MARKET

5. Situation Analysis
OUR AGAR WOOD PRODUCTS
MedicineAgar OilPerfume
100% Helal, natural,
side effect free and
long last perfume.
This oil is useful to get
cure from many hair
and skin problems.
The herbal medicine
produced by agar wood
is very useful for people.

6. Problems & Opportunities
No promotional activities are available.
Absence policy support from the government.
People are not aware about agar wood based products.
The price is too high and products are not available everywhere.
No training is available to train people for producing or selling products.
PROBLEMS

7. High return is possible from this sector.
Government announced to help this sector.
Banks agreed to provide loan with a minimum interest rate.
All products are genuine so customer satisfaction can be achieved fast.
Big market size; as most of the country people are not using agar wood
based products.
OPPORTUNITIES
Problems & Opportunities

8. Marketing & Strategic Plan
?
We saw the problems of agar wood
based products in Bangladesh, before
branding we need to know the reason,
why people of Bangladesh don’t use Agar
wood products?
A BIG QUESTION

9. Marketing & Strategic Plan
WHY PEOPLE OF BANGLADESH DON’T USE AGAR WOOD PRODUCTS
Products are not available
everywhere of Bangladesh.
People don’t know about the
usefulness of Agar wood based
products.
The price of agar wood products
of Bangladesh is too high.
People are not sure about the
quality of agar wood products.

10. Marketing & Strategic Plan
Promotional Campaign and Ad on Govt. Owned Media.
Hire Brand Ambassador.
Agar Wood Based Products Fair in 7 Divisions.
Train And Motivate People To Produce And Sell Agar
Wood Based Products and Confirm Online Selling.
SETTING STRATEGIES BY SOLVING PROBLEMS

11. Marketing & Strategic Plan
Promotional Campaign and Ad on Govt. Owned
Media.
Government owned media (radio and TV) yet
having the maximum audience. So it’s a good
way to get people.
1st Marketing Strategy

12. Some promotional activities can be done by
Leaflets/posters/daily newspaper and billboard.
Marketing & Strategic Plan
Bill board is very good media to convey message to
customer. So billboard can be used.
Government owned media (radio and TV) yet having the
maximum audience. So it’s a good way to get people.
Sometimes a strong tag line can change the perception
of customers about a product. So, it’s needed.

13. Marketing & Strategic Plan
TV ADVIRTISMENT WITH STRONG TAG LINE

14. Marketing & Strategic Plan
BILLBOARD ADVIRTISMENT.

15. Marketing & Strategic Plan
2nd Marketing Strategy
Hire Brand ambassador who will promote agar
wood products as a Social responsibility.
People trust big stars and celebrities, so if they
say anything positive about agar wood based
products then people trust it fast.
2nd Marketing Strategy

16. Marketing & Strategic Plan

17. Marketing & Strategic Plan

18. Marketing & Strategic Plan

19. Marketing & Strategic Plan
3rd Marketing Strategy
Agar Wood Based Products Fair in 7 Divisions.
Government should provide agar wood trees for
free.
3rd Marketing Strategy

20. Marketing & Strategic Plan
People will know about agar
wood products by divisional
fest and fair. And if they can
know about the usefulness
of agar wood products they
will surly be interested
about these products.

21. Marketing & Strategic Plan
GIVING AGAR WOOD TREES FOR FREE
Government should provide agar wood trees for
free. People will be interested to plant agar wood
trees if they get it for free of cost for the first
time.

22. Marketing & Strategic Plan
4th Marketing Strategy
Train and motivate people to produce and sell
agar wood based products. If the production
rises then the price will be reduced.
If we can ensure online selling process then
people will be able to buy products from any
part of the country.
4th Marketing Strategy

23. If we want to ensure the availability of agar
wood based products, then we need to ensure
the production of agar wood based products.
So, we need to train and motivate people to
ensure the quality and quantity of agar wood
based products.
Marketing & Strategic Plan
DIRECT TRAINING

24. To ensure the maximum reach of agar wood based products to
people we need to do two things.
Opening a Facebook page and let
the people be known about the
products of agar wood.
Start selling products online so
that people can buy these easily
from their home.
Marketing & Strategic Plan
ONLINE BASED PRODUCT SELLING

25. Execution
?
How will we execute all our marketing Strategies?
A BIG QUESTION

26. Execution
Government is already positive about this Agar wood sector. So they will
be surly agreed to promote this site as it is a big sector to make the
economic situation of Sylhet along with the country good.
Celebrities will be interested to work as a brand ambassador as they
do a lot of social work. It’s a growing industry, so they won’t take too
much money to promote the products.
A large number of people of Bangladesh are unemployed. As it will create
job for them and also would be great for the economies so the people will
be interested to produce and sell agar wood products.
EXECUTION PROCESS

27. Execution
SECTOR COST (BDT)
TV and Radio Ad 10,00,00,000
Brand ambassador 30,00,000
Newspaper and Billboard 1,00,00,000
Online Promotion 5,00,000
Agar Wood Products Fair 70,00,000
Trees and Seeds 1,00,00,000
Training 70,00,000
Others 10,00,000
Total 13,85,00,000
EXECUTION BUDGET PER YEAR

28. Control & Evaluation
PROFITABILITY ANALYSIS
We’ve calculated that, we need to spend 13 crore 85
lac to implement our marketing strategy. Now, how
much profit can be made by investing that amount
of money?

29. Control & Evaluation
As our target market is 80% of total population
of Bangladesh that means its around
12,80,00,000 people.
128
Million
12.4
Million
If only 10 % people of total target market buy
products then 1,28,00,000 units of products will
be sold per month.
192
Million
If we make only 15 taka profit on per unit selling
then the amount of profit will be 19,20,00,000
BDT per month!

30. Control & Evaluation
That means our yearly profit will be
(19,20,00,000*12) 2,30,40,00,000 BDT!
So, if we implement our marketing strategies we
just need to spend 13 crore 85 lac BDT per year
and can earn 230 crore 40 lac BDT net profit per
year!
230 CRORE 40 LAC BDT PROFIT PER YEAR!

31. Control & Evaluation
SECTORS (KPI) NO MARKETING MARKETING
Return on Investment No investment, no return. Minimum return 15%.
Sales Numbers Very few. 192 million unit per year.
Customer Response Very few. 12.4 million per month.
Expansion No expansion. Very fast expansion.
EVALUATION

32. Thank You
Your life will be good, if you use the products of
AGAR WOOD