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Introduction to Design Thinking and UX Research Slide 1 Introduction to Design Thinking and UX Research Slide 2 Introduction to Design Thinking and UX Research Slide 3 Introduction to Design Thinking and UX Research Slide 4 Introduction to Design Thinking and UX Research Slide 5 Introduction to Design Thinking and UX Research Slide 6 Introduction to Design Thinking and UX Research Slide 7 Introduction to Design Thinking and UX Research Slide 8 Introduction to Design Thinking and UX Research Slide 9 Introduction to Design Thinking and UX Research Slide 10 Introduction to Design Thinking and UX Research Slide 11 Introduction to Design Thinking and UX Research Slide 12 Introduction to Design Thinking and UX Research Slide 13 Introduction to Design Thinking and UX Research Slide 14 Introduction to Design Thinking and UX Research Slide 15 Introduction to Design Thinking and UX Research Slide 16 Introduction to Design Thinking and UX Research Slide 17 Introduction to Design Thinking and UX Research Slide 18 Introduction to Design Thinking and UX Research Slide 19 Introduction to Design Thinking and UX Research Slide 20 Introduction to Design Thinking and UX Research Slide 21 Introduction to Design Thinking and UX Research Slide 22 Introduction to Design Thinking and UX Research Slide 23 Introduction to Design Thinking and UX Research Slide 24 Introduction to Design Thinking and UX Research Slide 25 Introduction to Design Thinking and UX Research Slide 26 Introduction to Design Thinking and UX Research Slide 27 Introduction to Design Thinking and UX Research Slide 28 Introduction to Design Thinking and UX Research Slide 29 Introduction to Design Thinking and UX Research Slide 30 Introduction to Design Thinking and UX Research Slide 31
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Introduction to Design Thinking and UX Research

  1. 1. 01 Introduction to Design Thinking & UX Research
  2. 2. What is
 Design Thinking? 02
  3. 3. Design thinking is “human-centered,” which means it is based on evidence of how target audiences (people) interact with a product or service. To be truly human-centered, designers must observe how people use a product or service and constantly refine it to improve their experience. 03
  4. 4. Design Thinking Goals 04
  5. 5. 05 Desirable for the user Viable for business Technologically feasible 01 02 03
  6. 6. Design Thinking Process 06
  7. 7. 07 Understand Create Deliver Empathy Understanding ends in Insight Creation ends in Ideas Delivery ends in Reality Ideate Define Flaring Flaring Focusing Focusing Prototype Test
  8. 8. 08 Empathize Define Ideate Prototype Test
  9. 9. Let’s focus on empathize 09
  10. 10. 10 “The ability to emotionally understand what other people feel, see things from their point of view, and imagine yourself in their place” “Putting yourself in someone else’s shoes”
  11. 11. 11
  12. 12. 12 What do you think, this kid need?
  13. 13. UX Research
 Whats we do & what’s goal? 13
  14. 14. “Designing without research is like getting into a taxi and just saying, “Drive” ” 14
  15. 15. “Getting to know the user Understanding users needs, wants and objectives on a psychological and emotional level” We want to find the “Who”, “What”, “Why”, ”When” & “How” 15
  16. 16. Whoparticipate 
 Inthisphase? 16
  17. 17. UX Research 
 Methods 17
  18. 18. 18 Survey(googleform,surveymonkey) In-depthinterview(whatsapp,gmeet,zoom) Competitiveresearch(google) Online/deskresearch(google) 01 02 03 04
  19. 19. UX Research 
 How do we do it? 19
  20. 20. Objectives Hypothesis Selectyourmethodsandtools Conducttheresearch Synthesisthereport 01 02 03 04 05 20
  21. 21. How to do 
 (IDI) In-depth interview 21
  22. 22. 22
  23. 23. 22
  24. 24. 23 Be empathetic to the user Without any judgement Child like curiosity Be optimistic Be respectfull Make them feel comfortable 01 02 03 04 05 06
  25. 25. “you are not there to judge them, you just want to hear them out” 24
  26. 26. Technics 
 Of interview 25
  27. 27. 26 Followtherespondent’stime&date Explaintothemwhatisthisabout Makeascript Startwithicebreakingquestions Takeitslow,butnottoolong Observehowtheyanswerthequestions Alwaysask“why” 01 02 03 04 05 06 07
  28. 28. Practice01 
 Conductinterviewtofind emotionalneedsoftheuser. 27
  29. 29. Task 01: Interview: Goal: one person making a wallet that suits their needs. Collect the interview data for next session. 28
  30. 30. Example of interview script 29
  31. 31. Script interview: Knowing the participant (ice breaking) : Boleh cerita tentang diri kamu sedikit Umurnya berapa Kerja dimana (lokasi & perusahaan) Sekarang tinggal sendiri atau gimana, mas Hobinya apa, mas? Learning Questions: Ikut atau up to date sama trend sekarang ga ya Sekarang pakai dompet seperti apa Apa yang kamu suka dan tidak kamu suka dari dompet yang saat ini digunakan Boleh liat ga dompetnya kaya gimana Dompetnya di isi apa aja, mas? Apa sih yang kamu bawa di dompet tapi nggak ada tempatnya Biasanya kalo bawa dompet ditaruh dimana, mas Kalau menurut kamu misalkan kamu bisa men-design dompet sendiri sesuai dengan yang kamu butuh dan mau, dompet seperti apa sih yang akan kamu buat? (intrusive questions example 30

Introduction to Design Thinking and UX Research

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