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Gentlemen's Club Advertising: Beyond Facebook and Instagram

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We get it, your particular industry has some very unique marketing challenges that most marketing companies can’t overcome. Many patrons desire a more anonymous relationship with your business, while other potential customers tend to shy away from the experience unless they are marketed to effectively.

Social Media is a great way to not only engage your fans, but more importantly, drive more customers into your club. Your clienteles’ newsfeed is virtually untapped potential and direct source of cash flow.

However, Facebook and Instagram aren’t the only ways to promote your club online. Our tactics can allow undercover, clandestine communications between dancers and patrons that result in more visits, more private dances, and more money.

Using multiple platforms and ad formats to connect with online audiences plays to the conventional wisdom that a consumer has to see a particular ad seven times before the message will sink in. The following are additional platforms we leverage to drive more guests into your club.

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Gentlemen's Club Advertising: Beyond Facebook and Instagram

  1. 1. Gentlemen's Club Advertising Beyond Facebook and Instagram MARKETINGPRINT + DIGITAL
  2. 2. We get it, your particular industry has some very unique marketing challenges that most marketing companies can’t overcome. Many patrons desire a more anonymous relationship with your business, while other potential customers tend to shy away from the experience unless they are marketed to effectively. Social Media is a great way to not only engage your fans, but more importantly, drive more customers into your club. Your clienteles’ newsfeed is virtually untapped potential and direct source of cash flow. However, Facebook and Instagram aren’t the only ways to promote your club online. Our tactics can allow undercover, clandestine communications between dancers and patrons that result in more visits, more private dances, and more money. Using multiple platforms and ad formats to connect with online audiences plays to the conventional wisdom that a consumer has to see a particular ad seven times before the message will sink in. The following are additional platforms we leverage to drive more guests into your club.
  3. 3. PornHub/RedTube Ad placements on sites such as PornHub and RedTube generate brand awareness for clubs. These ads can be targeted to reach people within a mile radius of your club, allowing filtering options such as age, gender, even viewing preference. Every view your ad receives moves your prospects down the early part of the sales funnel – from unaware to aware to engagement, even trust. None of these require a click. By including this advertising format as part of your larger strategy, your club is appearing in multiple places and beginning to build itself as an authority in your community -- you can also reach prospects before they initiate a search and beat your competitors to the punch.
  4. 4. Pandora/Spotify Audio ads capture attention in a world where people are often multi-tasking but are always connected. Digital audio advertisements are a cost effective alternative to “traditional” radio placements that give marketers the ability to reach a much younger, more targeted audience. By using personal music experience platforms such as Spotify and Pandora, we’ll foster a quality advertising environment where we’ll help you make meaningful connect with your audience. Just like other digital platforms, you can target your audience using the platforms’ first-party demographic and behavioral segments. With Spotify and Pandora ads, we can see what works and what doesn’t, and make data-driven decisions so your message can break through the clutter.
  5. 5. Google Ads Show your club off to potential customers when they’re searching for businesses like yours on Google Search and Maps. Google Ads makes it easy to show the world what’s unique about your club, so you can reach potential customers searching for where to go for a great time. Ads can be targeted to reach those within a certain radius of your club, and can include screening options such such as age, gender, income, behavior and purchase intent. You’ll only pay for results, like when people click your ad to call your business, visit your website, or get directions to your club.
  6. 6. Mobile Ads Deliver mobile campaigns that meet ultimate business goals - getting more customers thru your door. Urge consumers to visit and attribute online investments to offline impact. Reach your audience as they search apps & sites, read news, check the weather and much more with local mobile banner advertising. Your club’s message can be show to your ideal customer who have visited a specific location (such as a competitor club), when they are within a specified distance from your club. The best part? We’ll provide results of people that walked into your club as a result of seeing the ads, so you’ll be able to properly measure return on investment.
  7. 7. Email Marketing While many club owners are busy figuring out their best social media strategy, others are focusing their efforts on email marketing. A cost-effective method to engage already loyal customers, email marketing proves that the return on investment outweighs the time and effort it takes to engage customers. Email puts your club in sight and keeps you on your guests’ minds regularly. It also serves as the easiest way to build a list of your customers, all of whom receive your marketing voluntarily. Email has the highest ROI of all local store marketing tactics and businesses that integrate email into their marketing processes stand to gain double to triple the fans on social media within just 2 months.
  8. 8. These are just a few tactics to promote a gentleman’s club effectively through digital marketing. The return on investment for staying up to date with the most effective tools and promoting wisely is immeasurable. The benefit to your gentlemen’s club is potentially endless. It’s critical you convey a sophisticated, yet sensuous environment while always remaining within the guidelines of the social platforms. We’re all visual creatures and we will make your club look great. It keeps things fresh and makes your club outstanding. If you’d like to talk more about challenges you face in your club, let’s talk. Schedule your FREE marketing consultation today by calling 800-926-2451 or email us at cheers@movingtargets.com. cheers@movingtargets.com | 800-926-2451 | movingtargets.com MARKETINGPRINT + DIGITAL

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