Take advantage of marketing’s highest return on investment with a sleek and effective email campaign. Email marketing allows businesses to create a bump in sales through email blasts with enticing promotions, holiday specials and menu features. Utilizing both facets of email structure – subject and body – along with branded design to create an appealing campaign has the potential to boost business same-day. Concise subject lines can encourage high open rates and reflect the offer within, while the body of the email incorporates custom design that mirrors the offer and presents subtle sales techniques and calls to action to raise offer redemption rates. Use these successful campaigns for restaurants, bars, auto shops and more to inspire your own email blasts for a quick sales boost.

1. On Fleekit’s lit slay bitch
THE
BEST
be heard
keep
growing
look
ahead
slam
dunk
Work
smarter
Start
doing
Kill it
THINK
B.I.G.
Dream B.I.G.
On fire
G o
b a n a n a s
Pinky
up
Work
hard
Play
hard
Do more
PUSH
YOURSELF
Queen
The Best
The
Best
Winning
hype
Squad
GOALS
Aesthetic
No
shade
Dream
SquadLife
#GOALS
FAM
YAAAASSSSS
it’s lit
THE
BEST
slay
bitch
make
it
rain
be
seen
be
heard
Do more
Play
hard
Life
hype
Work
hard
FAM
ON
FIRE
Dream
B.I.G.
Do
more
transform
say
cheese
for
the
win
make
bank
make
moves
get
money
be known
go hard
BE HEARD
MARKETING
LOOKBOOK
EMAIL
SLAY
be known
Pinky
up

2. 5
Take advantage of marketing’s highest return on investment
with a sleek and effective email campaign.
Email marketing allows businesses to create a bump in sales
through email blasts with enticing promotions, holiday
specials and menu features. Utilizing both facets of email
structure – subject and body – along with branded design
to create an appealing campaign has the potential to boost
business same-day. Concise subject lines can encourage high
open rates and reflect the offer within, while the body of the
email incorporates custom design that mirrors the offer and
presents subtle sales techniques and calls to action to raise
offer redemption rates.
Use these successful campaigns for restaurants, bars, auto
shops and more to inspire your own email blasts for a quick
sales boost.

3. Product features are an effective
method for promoting your menu
items without being overly sales-y.
Subject Line: Smoked Pork Green Chile Stew
This campaign adds a sense of urgency by making
it a limited-time offering to encourage subscribers
to visit by the deadline. Plus, with a wealth of
secondary prompts about catering, social media
and birthday specials, they subtly reinforce their
other initiatives.

4. A good design is a
functional design!
Subject Line: November specials + events at OTT
This campaign arranges what could’ve easily been an overwhelming amount
of information into a digestible, well-organized design. The subject line clearly
states what to expect inside, enticing subscribers to open the broadcast and
browse the event digest with the reward of an exclusive offer at the bottom.

5. Beautiful seasonal design
keeps their look fresh while
still remaining on-brand.
Subject Line: Fall Favorites! Handmade Right Here!
From a strategic perspective, by offering two options
for ordering — in their store and online with an
exclusive promo code — they optimize their chances
for redemptions with this straightforward coupon.

6. Who can’t identify with reaching
that breaking point of too much
turkey or other holiday staple?
Subject Line: Say ‘no’ to turkey and ‘yes’ to Sunday Upgrades!
By tapping into the time-sensitivity of the Thanksgiving
holiday and injecting a dash of humor and relatability,
this campaign injects new life into a ho-hum, repetitive
Sunday special.

7. With an open rate of 33.8 percent, it’s clear their subscribers
were intrigued by the potential for a massive deal!
Subject Line: ACTION REQUIRED You WON a Red Envelope coupon code!
From the thundering subject line to the stripped-down design to the clear-cut directions for redemption,
this campaign is purposeful to the extreme. Plus, the nature of the promotion brings customers back to
the restaurant for return visits, earning them even more business. This campaign was followed up with a
reminder email on Friday, Jan. 15 driving in over 300 red envelope redemptions for the business.

8. This email is well composed
because the design effortlessly
reflects Black Friday.
Subject Line: 50% OFF! Black Friday Savings All Weekend
Because everything else is in gray scale, the recipient’s eye is
immediately drawn to the company’s logo and the expiration
date of the offer, which helps create a sense of urgency.

9. Feeling the back-to-school slump?
Subject Line: Back to School Special
Email campaigns like this one are simple, short
and to the point while keeping it quirky and
fun. Returning to school can be hectic for
many families and this offer gives parents the
opportunity to take it easy for a night.

10. This campaign is cohesive
from the subject line to the
color palette and imagery.
Subject Line: October Specials at the Seasons Lodge
The owner told her strategist that this campaign
worked incredibly well and really generated
confidence in our ability to produce results for the
company. It doesn’t hurt that it was a fantastic deal!

11. Because everyone loves a makeover
Subject Line: First Name – New Offerings & Specials at Mullally’s
This client came to us wanting to completely redesign their
email template. They felt their previous template did not full
embody who they are as a restaurant and wanted a cleaner and
modern look for it. We went about redesigning the template with
help from a manager to make sure we were fully able to meet what
they were asking for. Once we designed the template and sent
them the proof, the client said, “I am impressed! It looks great!” It
was a great feeling that we were able to help out a client and they
appreciated the work that was put into designing a new template
for their email broadcast.

12. K.I.S.S.
Subject Line: St. Patrick’s Day Office Feast
When providing a lot of information,
such as with a menu, it’s best to keep
the design fairly minimal. This simple
yet festive St. Patrick’s Day theme both
entertains and informs the reader.

13. With a little creativity, you can tap into
the excitement already inherent around
holidays to promote your business!
Subject Line: Spring Into Action With Special Savings! / Trick or Treat …
For these campaigns we utilized custom-branded seasonal
designs and subject lines to attract the email subscribers.

14. This seasonal business used a
simple subject line and a great
offer to draw in customers.
Subject Line: We Are Now Open!
The two promotions flow together
seamlessly here with the lunch offer
and Valentine’s offering.

15. If you’re anything like
most locally owned
small businesses, you
have weekly specials.
Subject Line: Weekly Specials
Email is an easy way to deliver that message
and this campaign does it in a bold, beautiful
way! Furthermore, if you send your specials at a
consistent time each week, customers will begin
to expect and look for your campaigns.

16. Multi-offer email campaigns can be tricky
because you don’t want the design to be so
overwhelming that no one wants to read it.
Subject Line: SAVE on our Winter Maintenance Package & more!
This campaign easily separates the
coupons and continues to draw
your eyes to the important information
at the bottom of the email.

17. Who said email designs can’t
be functional and beautiful?
Subject Line: Nick’s Football and Catering Specials
This campaign draws your eye with the football helmet
vectors and keeps your attention with the party pack offers.
The color palette matches the logo of the business and
keeps the campaign branded.

18. New Year’s Eve is a holiday
where you can really take
some creative freedom with
design and have fun.
Subject Line: Start Your New Year Here at Rudee’s
This campaign showcases not only the
restaurant’s beautiful atmosphere but also
some celebratory images for the holiday.

19. With a 58% open rate this
email stresses the importance
of a good subject line.
Subject Line: 50% OFF Any Large Pizza! [PICK-UP ONLY]
Numerous studies have shown the readers react most
strongly to clear, concise subject lines. Once opened, the
campaign delivers exactly what was promised in an easily
digestible format. By consistently using straightforward
subject lines, you build up your readers’ trust in you.

20. This business prides itself on
three things – delicious drinks,
food and entertainment.
Subject Line: Name – New Year, New Music, Great Fun at The Main!
It can be overwhelming to display that much information in one
email but this design keeps everything well organized while featuring
all three of those focus points. The header is beautiful and matches
the branded imagery from the restaurant’s website. Own another
restaurant with a small email database? Use your well-known brand
to grow your smaller one with a footer like the one displayed here.

21. Something else we can help you with?
Just ask, cheers@movingtargets.com
We love marketing, we do this every day

22. Veteran Experience.
Modern Perspective.
Wetakeyour marketing seriously. Ourselves? Not so much.
movingtargets.com
800.926.2451