Small business owners can be some of the most innovative users of social media on the web, and Pinterest is providing new opportunities to do so. As one of the fastest growing websites in history, Pinterest drives more traffic than Twitter, LinkedIn, Reddit and Google+ combined. What does this mean for your brand? Everything. Well, not everything, but Pinterest is a huge opportunity that you do not want to ignore. Here are 13 statistics to help you maximize your reach, engage your community and define your competitive advantage.

1. 13 Pinterest stats to know so
you can maximize your reach

2. Source: Monetate

3. Source: Monetate

4. Customers spend more
money when they
convert via a Pinterest
referral than any other
social referral... with an
average order value of
$80.54
Source: Monetate

5. 1. Avoid human faces
Source: Curalate
Among images shared by
brands, those without
human faces are repinned
23% more often

6. Source: Hubspot
Images with 10%+
background fill receive 2-
4 times more repins than
images with less than
40% background fill
2. Background wins

7. Source: Curalate
Choose red, orange and
brown—these three
colors outperform blue by
nearly 2:1 in repins
3. Color choice

8. Source: Curalate
Images with multiple
dominant colors have
3.25 times more repins
than images with a single
dominant color
4. Number of colors

9. Source: Hubspot
Very light and very dark
images are not repinned
as often as mid-range
color photos
5. Mid range

10. Source: Curalate
Images that are 50%
saturated have 10 times
more repins than very
desaturated images
6. Saturation

11. Source: Curalate
Tall images are shared
67% more often than
short images—aim for
800 x 1,200 pixels
7. Go tall

12. Source: Curalate
Images with a smooth
texture are repinned 17
times more than images
with a rough texture
8. Texture

13. Source: Hubspot
The best times to pin are
2-4p and 8p-1a ET
9. Time check

14. Source: Marketing Pilgrim
Pins with 200-300
character descriptions get
shared 57% more often
than shorter or longer pins
10. Text counts

15. Source: Marketing Pilgrim
Pins with prices have a
36% higher chance of
being liked
11. Price is right

16. Source: Marketing Pilgrim
A call-to-action in the
description increases
your engagement by 80%
12. Time for some action

17. Source: Ahalogy
The target number of pins
per day in order to
optimize reach is 10-15
13. Hit it