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Small business owners can be some of the most innovative users of social media on the web, and Pinterest is providing new opportunities to do so. As one of the fastest growing websites in history, Pinterest drives more traffic than Twitter, LinkedIn, Reddit and Google+ combined. What does this mean for your brand? Everything. Well, not everything, but Pinterest is a huge opportunity that you do not want to ignore. Here are 13 statistics to help you maximize your reach, engage your community and define your competitive advantage.

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13 Pinterest Stats to Maximize your Reach

  1. 13 Pinterest stats to know so you can maximize your reach
  2. Source: Monetate
  3. Source: Monetate
  4. Customers spend more money when they convert via a Pinterest referral than any other social referral... with an average order value of $80.54 Source: Monetate
  5. 1. Avoid human faces Source: Curalate Among images shared by brands, those without human faces are repinned 23% more often
  6. Source: Hubspot Images with 10%+ background fill receive 2- 4 times more repins than images with less than 40% background fill 2. Background wins
  7. Source: Curalate Choose red, orange and brown—these three colors outperform blue by nearly 2:1 in repins 3. Color choice
  8. Source: Curalate Images with multiple dominant colors have 3.25 times more repins than images with a single dominant color 4. Number of colors
  9. Source: Hubspot Very light and very dark images are not repinned as often as mid-range color photos 5. Mid range
  10. Source: Curalate Images that are 50% saturated have 10 times more repins than very desaturated images 6. Saturation
  11. Source: Curalate Tall images are shared 67% more often than short images—aim for 800 x 1,200 pixels 7. Go tall
  12. Source: Curalate Images with a smooth texture are repinned 17 times more than images with a rough texture 8. Texture
  13. Source: Hubspot The best times to pin are 2-4p and 8p-1a ET 9. Time check
  14. Source: Marketing Pilgrim Pins with 200-300 character descriptions get shared 57% more often than shorter or longer pins 10. Text counts
  15. Source: Marketing Pilgrim Pins with prices have a 36% higher chance of being liked 11. Price is right
  16. Source: Marketing Pilgrim A call-to-action in the description increases your engagement by 80% 12. Time for some action
  17. Source: Ahalogy The target number of pins per day in order to optimize reach is 10-15 13. Hit it
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Small business owners can be some of the most innovative users of social media on the web, and Pinterest is providing new opportunities to do so. As one of the fastest growing websites in history, Pinterest drives more traffic than Twitter, LinkedIn, Reddit and Google+ combined. What does this mean for your brand? Everything. Well, not everything, but Pinterest is a huge opportunity that you do not want to ignore. Here are 13 statistics to help you maximize your reach, engage your community and define your competitive advantage.

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