Subject lines matter. Between our lack of time and the hundreds of emails we receive per week, it is critical and imperative that your emails stands out. Creating interesting and intriguing subject lines is not an easy task, but can be accomplished with some creative thinking, A/B testing, and the following 12 stats.

1. 12 stats to
get your emails opened

2. Email marketing has an ROI of 4,300%
that’s $44.25 for every $1 spent!
Which makes it fast
and effective; unlike
Huell and Patrick.

3. Choose to target your audience
with advanced segmentation,
try out new offers with
split-testing or tap into core
purchasing motivators with
dynamic content.

4. 62% spend 2 or more
hours on design and
content on an email
campaign.
18% spend more
than 8 hours a day on
each campaign.
Rob is upset because his mouse scurried away.

5. First things first, get your emails
opened with a great subject line.
Here’s 12 stats to write email
subject lines that get opened
Always judge a book by its cover,
especially books with bad covers.

6. The word "you" decreases opens
by 5% than those without.
Source: Get Sidekick
Look, it’s a bird, no.. a plane. No, it’s someone
who needs help with their digital marketing.

7. Using "fw:" decreases opens
by 17% than those without.
Source: Get Sidekick
Dean was not a Moving Target.

8. Including "Free" increases opens
by 10% than those without
Source: Get Sidekick
10% of men in scarves
don’t get hugs.

9. 18.7% decrease in opens when
the word "newsletter" is used
Source: Adestra
That is actually the preferred
location for the Daily Express.

10. 61.8% increase in opens
when using the word "alert"
Source: Adestra
39.2% of people won’t notice
the glass is already broken

11. Using "daily" or "weekly" in
subject lines boost open rates
…whereas "monthly" hurts them.
Source: Adestra
Don’t dog your
customers with bland
emails. Sorry, I’ll just let
myself out.

12. 22% increase in opens when personalized
Source: Adestra
“All of my emails are to
people, not people” –
Kanye West

13. 3 or four words subject lines are
opened 40% less than average
Source: Contact Monkey
This lego man’s
hair is above
average.

14. 6 to 10 word subject lines generate the highest open rate
Source: Retention Science
Open signs
increase front
door open rate
by 100%

15. 22% increase in open rate when a sense
of urgency and exclusivity is created
Source: Email Institute
Little Johnny Wheatley riding Not-Your-Mothers-Email-Marketing
took first place at the Acme Derby this year.

16. Capitalizing The First Letter Of Each Word
Will Give A Small But Significant Lift
Source: Madison Logic
capitalinG thE lasT letteR wilL noT…

17. 16% to 26% increase in opens with the recent
trend of using song lyrics and movie titles.
Source: ADMmarketing
Boombox Subjects – it’s what’s for dinner.

18. All phones on location are in-fact
soup cans, you will need to speak up.