Social media for the auto industry changes and evolves daily ─ making it hard to stay current, let alone relevant. Your automotive business deserves an exceptional digital presence. Reach thousands, create fans, captivate your audience, broadcast your brand, engage your community and define your competitive advantage. It's not about how much you're sharing, it's about WHAT you're sharing. Your fans’ expectations are getting higher & higher. And the quality of content your competitors are sharing is getting better & better. Here are 9 ideas of what to share.