1. LinkedIn reaches a unique audience
Source: comScore Cross Visitation , Media Metrix, May’15 , US. Desktop Only.
40M
Unique monthly
visitors
17.9M
UMVof LinkedIn users do
not visit Indeed.com
87%
5.2M
of LinkedIn users do
not visit
Stackoverflow.com
7.3M
UMV
93%
3M
of LinkedIn users
do not visit
Glassdoor.com
6.5M
UMV
93%
2.9M
7.5M
UMV of LinkedIn users
do not visit
Monster.com
94%
2.5M
of LinkedIn users
do not visit
CareerBuilder.com
95% 6.1M
UMV 2.2M
Desktop Only

2. LinkedIn reaches a unique audience
Source: comScore Cross Visitation , Media Metrix, May’15 , US. Multiplatofrm.
101M
Unique monthly
visitors
38.7M
UMVof LinkedIn users do
not visit Indeed.com
79%
21M
of LinkedIn users do
not visit
Stackoverflow.com
7.5M
UMV
96%
4.5M
of LinkedIn users
do not visit
Glassdoor.com
15.6M
UMV
90%
1M
22M
UMV of LinkedIn users
do not visit
Monster.com
86%
13.9M
of LinkedIn users
do not visit
CareerBuilder.com
95% 9.6M
UMV 5.6M
Multiplatform

3. LinkedIn reaches many more Professionals in the Technology
Industry
Source: ComScore Cross visitation, Plan Metrix. ’15 US. Desktop Only
Technology Professionals = those who work in the Computer Industry or have a computer/ mathematical job title (As reported by Plan matrix panelists)
4.3M
Unique monthly
visitors
2.0M
UMV
of LinkedIn users do
not visit Indeed.com
86%
.59M of LinkedIn users do
not visit
Stackoverflow.com
.87M
UMV
92%
.34M
of LinkedIn users do
not visit
Glassdoor.com
.79M
UMV
91%
.38M
1.0M
UMV
of LinkedIn users do
not visit Monster.com
93%
.33M
of LinkedIn users do
not visit
CareerBuilder.com
97% .46M
UMV
.15M

4. Industry Snapshot: Technology
Total
Audience Visiting
Average Daily
Visitors
Total Pages
Viewed (M)
Total Minutes
Spent (M)
LinkedIn 4,325,201 657,291 188 160
Indeed 2,032,577 185,194 52 32
CareerBuilder 464,669 34,540 7 6
Monster 1,011,131 55,220 11 8
Glassdoor 788,417 56,985 10 5
Stackoverflow 869,905 119,192 24 14
Source: ComScore Cross visitation, Plan Metrix. Feb’15 US. Desktop Only
Professionals in the Technology Industry = those who work in the Computer Industry or have a computer/ mathematical job title (As reported by Plan matrix panelists)
LinkedIn’s
Shared Audience
Indeed 13.6%
CareerBuilder 3.5%
Monster 7.5%
Glassdoor 8.8%
Stackoverflow 7.9%
Take-aways
• There are twice as many Tech Professionals on
LinkedIn vs. Indeed
• Only 7.5% of Tech Professionals on LinkedIn visit
Monster & 7.9% visit Stackoverflow
• 12x more Tech professionals visit LinkedIn daily than
Monster
• Total pages viewed on LinkedIn is 27x higher than
CareerBuilder

5. LinkedIn reaches a large number of Software Professionals
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Software Professionals = those who have a computer/ mathematical (programmers /software engg.. / system admins/ actuaries) job title (As reported by Plan matrix panelists)
1.9M
Unique monthly
visitors
.54M
UMVof LinkedIn users
do not visit
Indeed.com
91%
.17M
of LinkedIn users do
not visit
Stackoverflow.com
.35M
UMV
93%
.13M
of LinkedIn users
do not visit
Glassdoor.com
.22M
UMV
94%
.12M
.19M
UMV
of LinkedIn users do
not visit Monster.com
95%
.10M
of LinkedIn users do
not visit
CareerBuilder.com
99%
.07M
UMV
.03M

6. Audience Snapshot: Software Professionals
Total
Audience Visiting
Average Daily
Visitors
Total Pages
Viewed (M)
Total Minutes
Spent (M)
LinkedIn 1,885,309 320,878 115 88
Indeed 541,010 39,784 11 6
CareerBuilder 72,103 6,147 1 1
Monster 193,124 11,146 2 1
Glassdoor 217,363 12,383 2 1
Stackoverflow 347,790 54,069 14 7
Source: ComScore Cross visitation, Plan Metrix. Feb’15 US. Desktop Only
Software Professionals = those who have a computer/ mathematical (programmers /software engg.. / system admins/ actuaries) job title (As reported by Plan matrix panelists)
Take-aways
• There are 3x as many Software professionals on
LinkedIn vs. Indeed
• Only 6.1% of Software professionals on LinkedIn visit
Glassdoor
• 29x more Software professionals visit LinkedIn daily
than Monster
• Total pages viewed on LinkedIn is 8x higher than
Stackoverflow
LinkedIn’s
Shared Audience
Indeed 8.8%
CareerBuilder 1.3%
Monster 5.1%
Glassdoor 6.1%
Stackoverflow 6.8%

7. LinkedIn reaches many more professionals in Healthcare Industry
* Some bases are low. Use for directional purposes only.
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Professionals in the Healthcare Industry = those who work as Healthcare practitioners/ technicians/ healthcare support/ other medical services or hospitals
1.5M
Unique monthly
visitors
.9M
UMV
of LinkedIn users do
not visit Indeed.com
87%
.2M
of LinkedIn users do
not visit
Stackoverflow.com
.18M
UMV
97%.04M
of LinkedIn users do
not visit Glassdoor.com
.3M
UMV
92%
.13M
.33M
UMV
of LinkedIn users do
not visit Monster.com
93%
.11M
of LinkedIn users do
not visit
CareerBuilder.com
98% .19M
UMV
.03M

8. Industry Snapshot: Healthcare
LinkedIn’s
Shared Audience
Indeed 13.0%
CareerBuilder 2.2%
Monster 7.0%
Glassdoor 8.4%
Stackoverflow 2.7%
Take-aways
• There are twice as many Healthcare Professionals on
LinkedIn vs. Indeed
• 9x more Healthcare professionals visit LinkedIn daily
than Monster
• Total pages viewed on LinkedIn is 13x higher than
CareerBuilder
• Only 8.4% of Healthcare professionals on LinkedIn visit
Glassdoor
* Some bases are low. Use for directional purposes only.
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Professionals in the Healthcare Industry = those who work as Healthcare practitioners/ technicians/ healthcare support/ other medical services or hospitals
Total
Audience Visiting
Average Daily
Visitors
Total Pages
Viewed (M)
Total Minutes
Spent (M)
LinkedIn 1,532,662 176,995 36 32
Indeed 898,348 89,842 26 16
CareerBuilder 190,296 12,910 3 2
Monster 324,574 19,194 3 2
Glassdoor 301,203 19,263 3 2
Stackoverflow 181,624 11,608 1 1

9. LinkedIn reaches many more Health Practitioners
* Some bases are low. Use for directional purposes only.
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Health Practitioners = those who have Healthcare practitioners/ technicians as job title (As reported by Plan matrix panelists)
672K
Unique monthly
visitors
323K
UMVof LinkedIn users do
not visit Indeed.com
92%
55K
of LinkedIn users do
not visit
Stackoverflow.com
65K
UMV
98%17K
of LinkedIn users do
not visit Glassdoor.com
103K
UMV
94%
43K
76K
UMV of LinkedIn users do
not visit Monster.com
95%
33K
of LinkedIn users do
not visit
CareerBuilder.com
98%
41K
UMV
14K

10. Audience Snapshot: Healthcare Practitioners
Total
Audience Visiting
Average Daily
Visitors
Total Pages
Viewed (M)
Total Minutes
Spent (M)
LinkedIn 672,429 69,314 13 11
Indeed 322,512 31,298 9 7
CareerBuilder 41,063 2,465 -- --
Monster 75,881 5,627 1 --
Glassdoor 103,110 5,698 1 1
Stackoverflow 64,839 -- -- --
* Some bases are low. Use for directional purposes only.
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Health Practitioners = those who have Healthcare practitioners/ technicians as job title (As reported by Plan matrix panelists)
LinkedIn’s
Shared Audience
Indeed 8.2%
CareerBuilder 2.1%
Monster 4.9%
Glassdoor 6.4%
Stackoverflow 2.5%
Take-aways
• There are twice as many Healthcare Practitioners on
LinkedIn vs. Indeed
• Only 2.1% of Healthcare Practitioners on LinkedIn visit
CareerBuilder
• 12x more Healthcare Practitioners visit LinkedIn daily
than Monster
• Total minutes spent on LinkedIn is 21x higher than
Glassdoor

11. LinkedIn reaches many more Healthcare Support Professionals
* Some bases are low. Use for directional purposes only.
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Healthcare Support Professionals= those who have Healthcare support (medical/dental assistant, aides, professional caregivers) job title (As reported by Plan matrix panelists)
467K
Unique monthly
visitors
377K
UMV
of LinkedIn users do
not visit Indeed.com
80%
95K
of LinkedIn users do
not visit
Stackoverflow.com
53K
UMV
98%8K
of LinkedIn users do
not visit Glassdoor.com
117K
UMV
86%
67K
196K
UMV
of LinkedIn users do
not visit Monster.com
86%
66K
of LinkedIn users
do not visit
CareerBuilder.com
97%
100K
UMV
15K

12. Audience Snapshot: Health Support Professionals
Total
Audience Visiting
Average Daily
Visitors
Total Pages
Viewed (M)
Total Minutes
Spent (M)
LinkedIn 466,745 66,891 16 14
Indeed 376,532 40,721 13 7
CareerBuilder 99,786 7,987 2 1
Monster 196,145 11,389 2 2
Glassdoor 117,453 8,023 1 1
Stackoverflow 52,635 -- -- --
* Some bases are low. Use for directional purposes only.
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Healthcare Support Professionals= those who have Healthcare support (medical/dental assistant, aides, professional caregivers) job title (As reported by Plan matrix panelists)
LinkedIn’s
Shared Audience
Indeed 20.3%
CareerBuilder 3.1%
Monster 14.1%
Glassdoor 14.3%
Stackoverflow 1.6%
Take-aways
• There are 5x as many Health Support Professionals on
LinkedIn vs. CareerBuilder
• Only 20.3 % of Health Support Professionals on
LinkedIn visit Indeed
• 6x more Healthcare Support professionals visit
LinkedIn daily than Monster
• Total pages viewed on LinkedIn is 8x higher than
CareerBuilder

13. LinkedIn reaches many more Professionals in the Food Services
Industry
* Some bases are low. Use for directional purposes only.
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Professionals in Food Svc.= those who work in the Food Services industry or have a Food Preparation & serving job title (As reported by Plan matrix panelists)
542K
Unique monthly
visitors
255K
UMVof LinkedIn users do
not visit Indeed.com
90%
55K
of LinkedIn users do
not visit
Stackoverflow.com
73K
UMV
98%11K
of LinkedIn users
do not visit
Glassdoor.com
74K
UMV
93%
36K
66K
UMV
of LinkedIn users do
not visit Monster.com
94%
34K
of LinkedIn users do
not visit
CareerBuilder.com
98%
53K
UMV
10K

14. Industry Snapshot: Food Services
Total
Audience Visiting
Average Daily
Visitors
Total Pages
Viewed (M)
Total Minutes
Spent (M)
LinkedIn 542,231 69,473 18 18
Indeed 255,253 17,210 4 2
CareerBuilder 53,432 2,915 1 0
Monster 65,808 3,796 1 0
Glassdoor 73,735 10,788 2 1
Stackoverflow 72,577 -- -- --
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Professionals in Food Svc.= those who work in the Food Services industry or have a Food Preparation & serving job title (As reported by Plan matrix panelists)
Take-aways
• There are twice as many Professional in Food Svc.
Industry on LinkedIn vs. Indeed
• Only 8.8% of Food Svc. Professional on LinkedIn visit
Stackoverflow
• 18x more Food Svc. Professionals visit LinkedIn daily
than Monster
• Total pages viewed on LinkedIn is 23x higher than
CareerBuilder
LinkedIn’s
Shared Audience
Indeed 11.6%
CareerBuilder 1.8%
Monster 6.4%
Glassdoor 12.6%
Stackoverflow 8.8%

15. LinkedIn reaches many more Professionals in the Food Retail &
Services Industry
* Some bases are low. Use for directional purposes only.
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Professionals in Food Svc.& Retail= those who work in the Food Services/ Retail industry or have a Food Preparation & serving job title (As reported by Plan matrix panelists)
1.0M
Unique monthly
visitors
.5M
UMV
of LinkedIn users
do not visit
Indeed.com
90%
.1M
of LinkedIn users do
not visit
Stackoverflow.com
.16M
UMV
97%.03M
of LinkedIn users do
not visit
Glassdoor.com
.16M
UMV
95%
.06M
.08M
UMV
of LinkedIn users do
not visit Monster.com
96%
.04M
of LinkedIn users do
not visit
CareerBuilder.com
99%
.07M
UMV
.01M

16. Industry Snapshot: Food Retail &Services
Total
Audience Visiting
Average Daily
Visitors
Total Pages
Viewed (M)
Total Minutes
Spent (M)
LinkedIn 1,006,667 126,288 30 27
Indeed 496,185 34,937 8 5
CareerBuilder 74,569 4,014 1 1
Monster 83,590 4,699 1 1
Glassdoor 163,718 15,293 3 2
Stackoverflow 157,632 11,911 2 1
* Some bases are low. Use for directional purposes only.
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Professionals in Food Svc.& Retail= those who work in the Food Services/ Retail industry or have a Food Preparation & serving job title (As reported by Plan matrix panelists)
Take-aways
• There are twice as many Food Industry
Professionals on LinkedIn vs. Indeed
• Only 3% of Food Industry Professionals on LinkedIn
visit Stackoverflow
• 27x more Food Industry Professionals visit LinkedIn
daily than Monster
• Total pages viewed on LinkedIn is 29x higher than
CareerBuilder
LinkedIn’s
Shared Audience
Indeed 10.4%
CareerBuilder 1.3%
Monster 3.6%
Glassdoor 5.5%
Stackoverflow 3.0%

17. LinkedIn reaches many more Professionals in the Retail Industry
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Professionals in Retail Industry = those who work in Retail industry (other than Food Retail) (As reported by Plan matrix panelists)
2.1M
Unique monthly
visitors
1M
UMVof LinkedIn users
do not visit
Indeed.com
85%
311K
of LinkedIn users do
not visit
Stackoverflow.com
.41M
UMV
92%173K
of LinkedIn users
do not visit
Glassdoor.com
.42M
UMV
90%
203K
.76M
UMV
of LinkedIn users do
not visit Monster.com
85%
299K
of LinkedIn users do
not visit
CareerBuilder.com
94%
.3M
UMV
131K

18. Industry Snapshot: Retail
Total
Audience Visiting
Average Daily
Visitors
Total Pages
Viewed (M)
Total Minutes
Spent (M)
LinkedIn 2,051,666 307,138 85 77
Indeed 1,045,729 97,722 23 14
CareerBuilder 335,130 19,538 5 5
Monster 755,592 48,177 9 11
Glassdoor 422,619 30,235 6 3
Stackoverflow 407,446 33,550 7 4
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Professionals in Retail Industry= those who work in Retail industry (other than Food Retail) (As reported by Plan matrix panelists)
Take-aways
• There are twice as many Retail professionals on
LinkedIn vs. Indeed
• Only 8.4% of Retail professionals on LinkedIn visit
Stackoverflow
• 6x more Retail professionals visit LinkedIn daily than
Monster
• Total pages viewed on LinkedIn is 16x higher than
CareerBuilder
LinkedIn’s
Shared Audience
Indeed 15.1%
CareerBuilder 6.4%
Monster 14.6%
Glassdoor 9.9%
Stackoverflow 8.4%

19. LinkedIn reaches many more Architecture & Engineering
Professionals
* Some bases are low. Use for directional purposes only.
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Architecture & Engg.. Professionals = those who have Architecture/Engineering as job title (As reported by Plan matrix panelists)
778K
Unique monthly
visitors
253K
UMV
of LinkedIn
users do not
visit Indeed.com
83%
129K
of LinkedIn users do
not visit
Stackoverflow.com
191K
UMV
87%101K
of LinkedIn users do
not visit Glassdoor.com
151K
UMV
88%
97K
94K
UMV
of LinkedIn users do
not visit Monster.com
93%
55K
of LinkedIn users do
not visit
CareerBuilder.com
95%
44K
UMV
39K

20. Audience Snapshot: Architecture/Engg. Professionals
Total
Audience Visiting
Average Daily
Visitors
Total Pages
Viewed (M)
Total Minutes
Spent (M)
LinkedIn 778,107 167,207 40 37
Indeed 253,010 32,276 4 2
CareerBuilder 44,430 -- -- --
Monster 94,384 4,660 1 --
Glassdoor 151,213 9,237 1 --
Stackoverflow 191,154 33,169 5 3
* Some bases are low. Use for directional purposes only.
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Architecture & Engg. Professionals = those who have Architecture/Engineering as job title (As reported by Plan matrix panelists)
Take-aways
• There are 3x as many Architecture/ Engg.
Professionals on LinkedIn vs. Indeed
• Only 7.1% of Architecture/ Engg. Professionals on
LinkedIn visit Monster
• Architecture/ Engg. Professionals spent 17x more
minutes on LinkedIn than Indeed
• Total pages viewed on LinkedIn is 11x higher than
Stakeoverflow
LinkedIn’s
Shared Audience
Indeed 16.5%
CareerBuilder 5.0%
Monster 7.1%
Glassdoor 12.4%
Stackoverflow 13.0%

21. LinkedIn reaches many more Professionals in the Construction
Industry
* Some bases are low. Use for directional purposes only.
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Professionals in Construction Industry = those who work in the Construction Industry or have a construction job title (As reported by Plan matrix panelists)
1.3M
Unique monthly
visitors
.4M
UMV
of LinkedIn users do
not visit Indeed.com
92%
.11M
of LinkedIn users do
not visit
Stackoverflow.com
.3M
UMV
91%
.11M
of LinkedIn users do
not visit Glassdoor.com
.16M
UMV
95%
.07M
.13M
UMV
of LinkedIn users do
not visit Monster.com
96%
.06M
of LinkedIn users do
not visit
CareerBuilder.com
96%
.1M
UMV
.05M

22. Industry Snapshot: Construction
Total
Audience Visiting
Average Daily
Visitors
Total Pages
Viewed (M)
Total Minutes
Spent (M)
LinkedIn 1,272,015 189,128 38 36
Indeed 390,869 44,740 12 8
CareerBuilder 96,326 7,282 1 1
Monster 127,026 5,962 1 1
Glassdoor 160,924 10,376 1 1
Stackoverflow 292,262 36,044 6 4
* Some bases are low. Use for directional purposes only.
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Professionals in Construction Industry = those who work in the Construction Industry or have a construction job title (As reported by Plan matrix panelists)
Take-aways
• There are 3x as many Construction Industry
professionals on LinkedIn vs. Indeed
• Only 8.8% of Construction Industry professionals on
LinkedIn visit Stackoverflow
• 32x more Construction professionals visit LinkedIn
daily than Monster
• Total pages viewed on LinkedIn is 43x higher than
CareerBuilder
LinkedIn’s
Shared Audience
Indeed 8.5%
CareerBuilder 3.7%
Monster 4.4%
Glassdoor 5.2%
Stackoverflow 8.8%

23. LinkedIn reaches many more Professionals Advertising/ Media/
Sales
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Advertising/ Media/ Sales Professionals = those who work in the Advertising Industry or have a Arts/Design/Media/ Sports/ entertainment/Sales job title (As reported by Plan matrix
panelists)
2.8M
Unique monthly
visitors
1.7M
UMV
of LinkedIn users
do not visit
Indeed.com
82%
.52M
of LinkedIn users do
not visit
Stackoverflow.com
.73M
UMV
89%.32M
of LinkedIn users do
not visit Glassdoor.com
.73M
UMV
87%
.36M
1M
UMV
of LinkedIn users do
not visit Monster.com
86%
.4M
of LinkedIn users do
not visit
CareerBuilder.com
95%
.37M
UMV
.15M

24. Industry Snapshot: Advertising/ Media/ Sales
Total
Audience Visiting
Average Daily
Visitors
Total Pages
Viewed (M)
Total Minutes
Spent (M)
LinkedIn 2,791,374 427,653 105 93
Indeed 1,732,508 180,385 55 32
CareerBuilder 373,323 30,299 7 5
Monster 997,586 59,170 12 11
Glassdoor 733,050 55,713 10 6
Stackoverflow 729,018 69,602 12 7
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Advertising/ Media/ Sales Professionals = those who work in the Advertising Industry or have a Arts/Design/Media/ Sports/ entertainment/Sales job title (As reported by Plan matrix
panelists)
Take-aways
• There are twice as many Advertising/ Media/ Sales
Professionals on LinkedIn vs. Indeed
• Only 12.7% of Advertising/ Media/ Sales Professionals
on LinkedIn visit Glassdoor
• 7x more Advertising/ Media/ Sales Professionals visit
LinkedIn daily than Monster
• Total pages viewed on LinkedIn is 15x higher than
CareerBuilder
LinkedIn’s
Shared Audience
Indeed 18.5%
CareerBuilder 5.3%
Monster 14.4%
Glassdoor 12.7%
Stackoverflow 11.5%

25. LinkedIn reaches a large number of Sales Professionals
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Sales Professionals = those who have a Sales job title (As reported by Plan matrix panelists)
2.2M
Unique monthly
visitors
1.3M
UMV
of LinkedIn users
do not visit
Indeed.com
82% .4M
of LinkedIn users do
not visit
Stackoverflow.com
.53M
UMV
89%.25M
of LinkedIn users do
not visit Glassdoor.com
.56M
UMV
88%
.27M
.91M
UMV
of LinkedIn users do
not visit Monster.com
84%
.36M
of LinkedIn users
do not visit
CareerBuilder.com
94%
.34M
UMV
.13M

26. Audience Snapshot: Sales Professionals
Total
Audience Visiting
Average Daily
Visitors
Total Pages
Viewed (M)
Total Minutes
Spent (M)
LinkedIn 2,380,252 350,211 90 75
Indeed 1,055,851 116,191 28 18
CareerBuilder 200,383 13,002 2 1
Monster 671,550 44,763 11 6
Glassdoor 378,573 32,403 4 3
Stackoverflow 468,641 50,165 7 4
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Sales Professionals = those who have a Sales job title (As reported by Plan matrix panelists)
Take-aways
• There are twice as many Sales professionals on
LinkedIn vs. Indeed
• Only 7.4% of Sales professionals on LinkedIn visit
Glassdoor
• 8x more Sales professionals visit LinkedIn daily than
Monster
• Total pages viewed on LinkedIn is 57x higher than
CareerBuilder
LinkedIn’s
Shared Audience
Indeed 15.1%
CareerBuilder 3.6%
Monster 9.5%
Glassdoor 7.4%
Stackoverflow 12.7%

27. LinkedIn reaches many more Community & Social Service
Professionals
* Some bases are low. Use for directional purposes only.
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Professionals in Community & social service= those who have a Community & social service job title (As reported by Plan matrix panelists)
204K
Unique monthly
visitors
67K
UMV
of LinkedIn users
do not visit
Indeed.com
94%
12K
of LinkedIn users
do not visit
Glassdoor.com
40K
UMV
98%
3K
11K
UMV
of LinkedIn users do
not visit Monster.com
99%
2K
of LinkedIn users
do not visit
CareerBuilder.com
100%
3K
UMV
1K

28. Audience Snapshot: Community/Social Service Professionals
Total
Audience Visiting
Average Daily
Visitors
Total Pages
Viewed (M)
Total Minutes
Spent (M)
LinkedIn 203,762 16,421 2 2
Indeed 66,700 -- -- --
CareerBuilder 3,269 -- -- --
Monster 10,608 -- -- --
Glassdoor 39,743 -- -- --
Stackoverflow 14,063 -- -- --
* Some bases are low. Use for directional purposes only.
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Professionals in Community & social service= those who have a Community & social service job title (As reported by Plan matrix panelists)
Take-aways
• There are 3x as many Social Service Professionals on
LinkedIn vs. Indeed
• Only 1.5% of Social Service Professionals on LinkedIn
visit Glassdoor
LinkedIn’s
Shared Audience
Indeed 6.0%
CareerBuilder .4%
Monster 1.1%
Glassdoor 1.5%

29. LinkedIn reaches many more Professionals in the Real Estate
Industry
* Some bases are low. Use for directional purposes only.
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Real Estate Professionals = those who work in the Real Estate Industry (As reported by Plan matrix panelists)
442K
Unique monthly
visitors
117K
UMVof LinkedIn users do
not visit Indeed.com
92%
34K
of LinkedIn users do
not visit
Stackoverflow.com
86K
UMV
89%
47K
of LinkedIn users do
not visit Glassdoor.com
76K
UMV
90%
46K
49K
UMV
of LinkedIn users do
not visit Monster.com
95%
20K
of LinkedIn users do
not visit
CareerBuilder.com
97%
24K
UMV
14K

30. Industry Snapshot: Real Estate
Total
Audience Visiting
Average Daily
Visitors
Total Pages
Viewed (M)
Total Minutes
Spent (M)
LinkedIn 442,305 102,377 15 14
Indeed 116,589 18,288 3 1
CareerBuilder 24,187 -- -- --
Monster 49,034 -- -- --
Glassdoor 76,306 -- -- --
Stackoverflow 86,155 -- -- --
* Some bases are low. Use for directional purposes only.
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Real Estate Professionals = those who work in the Real Estate Industry (As reported by Plan matrix panelists)
Take-aways
• There are 4x as many Real Estate Professionals on
LinkedIn vs. Indeed
• Only 10.5% of Real Estate Professionals on LinkedIn
visit Glassdoor
• 6x more Real Estate Professionals visit LinkedIn daily
than Indeed
LinkedIn’s
Shared Audience
Indeed 7.8%
CareerBuilder 3.2%
Monster 4.6%
Glassdoor 10.5%
Stackoverflow 10.6%

31. LinkedIn reaches many more Professionals in Production
* Some bases are low. Use for directional purposes only.
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Professionals in Production = those who have a Production job title (As reported by Plan matrix panelists)
757K
Unique monthly
visitors
330K
UMV
of LinkedIn users do
not visit Indeed.com
88%
88K
of LinkedIn users do
not visit
Stackoverflow.com
130K
UMV
91%
67K
of LinkedIn users do
not visit Glassdoor.com
152K
UMV
87%
95K
112K
UMV
of LinkedIn users do
not visit Monster.com
94%
48K
of LinkedIn users
do not visit
CareerBuilder.com
98%
32K
UMV
14K

32. Audience Snapshot: Professionals in Production
Total
Audience Visiting
Average Daily
Visitors
Total Pages
Viewed (M)
Total Minutes
Spent (M)
LinkedIn 756,768 142,204 39 43
Indeed 330,321 31,559 6 5
CareerBuilder 32,403 -- -- --
Monster 111,824 6,452 1 1
Glassdoor 152,200 11,513 1 1
Stackoverflow 129,789 -- -- --
* Some bases are low. Use for directional purposes only.
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Professionals in Production = those who have a Production job title (As reported by Plan matrix panelists)
Take-aways
• There are 2x as many Production professionals on
LinkedIn vs. Indeed
• Only 6.4% of Production professionals on LinkedIn
visit Monster
• 12x more Production professionals visit LinkedIn daily
than Glassdoor
• Total pages viewed on LinkedIn is 6x higher than
Indeed
LinkedIn’s
Shared Audience
Indeed 11.6%
CareerBuilder 1.8%
Monster 6.4%
Glassdoor 12.6%
Stackoverflow 8.8%

33. LinkedIn reaches many more Professionals in Mechanical &
Industrial Engg.
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Professionals in Mechanical & Industrial Engg. = those who work in the Manufacturing/Processing/Mining/raw Materials industries (As reported by Plan matrix panelists)
1.7M
Unique monthly
visitors
.8M
UMV
of LinkedIn users do
not visit Indeed.com
86%
.24M
of LinkedIn users do
not visit
Stackoverflow.com
.26M
UMV
92%.14M
of LinkedIn users do
not visit Glassdoor.com
.35M
UMV
88%
.2M
.26M
UMV
of LinkedIn users do
not visit Monster.com
95%
.09M
of LinkedIn users
do not visit
CareerBuilder.com
96%
.19M
UMV
.06M

34. Industry Snapshot: Mechanical & Industrial Engg.
Total
Audience Visiting
Average Daily
Visitors
Total Pages
Viewed (M)
Total Minutes
Spent (M)
LinkedIn 1,690,094 297,018 71 69
Indeed 795,091 73,915 19 12
CareerBuilder 190,727 14,328 3 2
Monster 263,996 16,178 3 2
Glassdoor 349,175 24,365 3 2
Stackoverflow 262,900 34,946 8 5
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Professionals in Mechanical & Industrial Engg. = those who work in the Manufacturing/Processing/Mining/raw Materials industries (As reported by Plan matrix panelists)
Take-aways
• There are 2x as many Mechanical & Industrial
Engineering professionals on LinkedIn vs. Indeed
• Only 3.6% of Mechanical & Industrial Engineering
professionals on LinkedIn visit CareerBuilder
• 18x more Mechanical & Industrial Engineering
professionals visit LinkedIn daily than Monster
• Total pages viewed on LinkedIn is 23x higher than
CareerBuilder
LinkedIn’s
Shared Audience
Indeed 14.2%
CareerBuilder 3.6%
Monster 5.3%
Glassdoor 11.6%
Stackoverflow 8.2%

35. LinkedIn reaches many more Education Professionals
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop only.
Education Professionals = those who are in the Elementary/ Secondary/ College Education Industry or have a Education/ Training/Librarian job title (As reported by Plan matrix panelists)
3.6M
Unique monthly
visitors
1.8M
UMV
of LinkedIn
users do not
visit
Indeed.com
85%
.52M
of LinkedIn users do
not visit
Stackoverflow.com
.72M
UMV
95%
.2M
of LinkedIn users do
not visit Glassdoor.com
.64M
UMV
91%
.32M
.57M
UMV of LinkedIn users do
not visit Monster.com
94%
.23M
of LinkedIn users do
not visit
CareerBuilder.com
96%
.37M
UMV
.15M

36. Audience Snapshot: Education Professionals
Total
Audience Visiting
Average Daily
Visitors
Total Pages
Viewed (M)
Total Minutes
Spent (M)
LinkedIn 3,588,000 539,631 144 124
Indeed 1,771,908 189,302 56 36
CareerBuilder 366,960 36,300 6 5
Monster 564,859 44,379 10 7
Glassdoor 639,663 43,959 6 5
Stackoverflow 716,707 75,763 12 9
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop only.
Education Professionals = those who are in the Elementary/ Secondary/ College Education Industry or have a Education/ Training/Librarian job title (As reported by Plan matrix panelists)
LinkedIn’s
Shared Audience
Indeed 14.6%
CareerBuilder 4.1%
Monster 6.5%
Glassdoor 8.9%
Stackoverflow 5.2%
Take-aways
• There are twice as many Education Professionals on
LinkedIn vs. Indeed
• Only 8.9% of Education Professionals on LinkedIn visit
Glassdoor
• 12x more Education professionals visit LinkedIn daily
than Monster
• Total pages viewed on LinkedIn is 24x higher than
CareerBuilder

37. LinkedIn reaches many more Professionals in the Materials
Movement & Transportation Industry
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Professionals in Transportation & Material Moving = those who work in the Transportation/ communication/Public utilities industry or have a transportation/ material moving job title (As
reported by Plan matrix panelists)
.96M
Unique monthly
visitors
.47M
UMV
of LinkedIn users do
not visit Indeed.com
85%
.14M
of LinkedIn users do
not visit
Stackoverflow.com
.22M
UMV
87%.13M
of LinkedIn users do
not visit Glassdoor.com.19M
UMV
90%
.09M
.31M
UMV
of LinkedIn users do
not visit Monster.com
90%
.09M
of LinkedIn users
do not visit
CareerBuilder.com
97%
.09M
UMV
.03M

38. Industry Snapshot: Material Movement & Transportation
Total
Audience Visiting
Average Daily
Visitors
Total Pages
Viewed (M)
Total Minutes
Spent (M)
LinkedIn 959,013 144,024 35 38
Indeed 467,952 48,254 15 9
CareerBuilder 88,740 4,769 1 1
Monster 313,098 17,702 4 2
Glassdoor 188,211 12,205 2 1
Stackoverflow 216,527 17,093 3 2
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Professionals in Transportation & Material Moving = those who work in the Transportation/ communication/Public utilities industry or have a transportation/ material moving job title (As
reported by Plan matrix panelists)
Take-aways
• There are twice as many Transportation
professionals on LinkedIn vs. Indeed
• Only 9.8% of Transportation professionals on LinkedIn
visit Monster
• 8x more Transportation professionals visit LinkedIn
daily than Monster
• Total pages viewed on LinkedIn is 36x higher than
CareerBuilder
LinkedIn’s
Shared Audience
Indeed 14.7%
CareerBuilder 2.7%
Monster 9.8%
Glassdoor 9.7%
Stackoverflow 13.2%

39. LinkedIn reaches many more Professionals in the Finance Industry
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Professionals in the Finance Industry = those who work in the Finance/Insurance Industry or have a Accountant/CPA/ Financial advisor/ Business or financial Ops specialist job title (As
reported by Plan matrix panelists)
1.3M
Unique monthly
visitors
.74M
UMV
of LinkedIn users
do not visit
Indeed.com
82%
.23M
of LinkedIn users do
not visit
Stackoverflow.com
.32M
UMV
87%
.16M
of LinkedIn users do
not visit Glassdoor.com
.36M
UMV
84%
.21M
.48M
UMV
of LinkedIn users do
not visit Monster.com
86%
.18M
of LinkedIn users do
not visit
CareerBuilder.com
93%
.26M
UMV
.09M

40. Industry Snapshot: Finance
Total
Audience Visiting
Average Daily
Visitors
Total Pages
Viewed (M)
Total Minutes
Spent (M)
LinkedIn 1,294,858 213,539 54 44
Indeed 739,814 99,480 28 17
CareerBuilder 256,049 20,626 3 3
Monster 478,002 32,459 5 3
Glassdoor 356,731 29,622 4 3
Stackoverflow 317,383 41,602 7 4
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Professionals in the Finance Industry= those who work in the Finance/Insurance Industry or have a Accountant/CPA/ Financial advisor/ Business or financial Ops specialist job title (As reported
by Plan matrix panelists)
Take-aways
• There are twice as many Finance Professionals on
LinkedIn vs. Indeed
• Only 12.7% of Finance Professionals on LinkedIn visit
Stackoverflow
• 7x more Finance Professionals visit LinkedIn daily than
Monster
• Total pages viewed on LinkedIn is 17x higher than
CareerBuilder
LinkedIn’s
Shared Audience
Indeed 17.9%
CareerBuilder 7.0%
Monster 14.2%
Glassdoor 15.9%
Stackoverflow 12.7%

41. LinkedIn reaches many more Professionals in the Insurance
Industry
* Some bases are low. Use for directional purposes only.
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Professionals in the Insurance Industry = those who work in the Insurance Industry (As reported by Plan matrix panelists)
212K
Unique monthly
visitors
109K
UMVof LinkedIn users do
not visit Indeed.com
94%
13K
of LinkedIn users do
not visit Glassdoor.com
45K
UMV
89%
24K
22K
UMV
of LinkedIn users do
not visit Monster.com
99%
2K
of LinkedIn users do
not visit
CareerBuilder.com
98%
32K
UMV 4K
of LinkedIn users do
not visit
Stackoverflow.com
.41K
UMV
89%.23K

42. Industry Snapshot: Insurance
Total
Audience Visiting
Average Daily
Visitors
Total Pages
Viewed (M)
Total Minutes
Spent (M)
LinkedIn 211,887 25,213 4 4
Indeed 108,580 8,970 4 3
CareerBuilder 32,400 -- -- --
Monster 22,131 -- -- --
Glassdoor 44,618 -- -- --
Stackoverflow 41,137 -- -- --
* Some bases are low. Use for directional purposes only.
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Professionals in the Insurance Industry = those who work in the Insurance Industry (As reported by Plan matrix panelists)
Take-aways
• There are 2x as many Insurance Professionals on
LinkedIn vs. Indeed
• Only 11.1% of Insurance Professionals on LinkedIn visit
Glassdoor
LinkedIn’s
Shared Audience
Indeed 6.3%
CareerBuilder 2.0%
Monster 1.1%
Glassdoor 11.1%
Stackoverflow 11.0%

43. LinkedIn reaches a large number of Accountants/CPAs
* Some bases are low. Use for directional purposes only.
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Accountants /CPAs= those who have a Accountant/ CPA job title (As reported by Plan matrix panelists)
611K
Unique monthly
visitors
406K
UMVof LinkedIn users do
not visit Indeed.com
75%
155K
of LinkedIn users do
not visit
Stackoverflow.com
176K
UMV
85%
93K
of LinkedIn users do
not visit Glassdoor.com
202K
UMV
79%
129K
358K
UMV
of LinkedIn users do
not visit Monster.com
79%
131K
of LinkedIn users do
not visit
CareerBuilder.com
89%
171K
UMV
70K

44. Audience Snapshot: Accountants/ CPA
Total
Audience Visiting
Average Daily
Visitors
Total Pages
Viewed (M)
Total Minutes
Spent (M)
LinkedIn 610,712 104,469 26 19
Indeed 405,899 61,185 16 10
CareerBuilder 170,598 15,114 2 2
Monster 357,764 24,386 4 3
Glassdoor 201,609 19,792 3 2
Stackoverflow 175,867 28,288 4 2
Take-aways
• There are twice as many Accountants/ CPAs on
LinkedIn vs. Indeed
• Only 15.3% of Accountants/ CPAs on LinkedIn visit
Stackoverflow
• 4x more Accountants/ CPAs visit LinkedIn daily than
Monster
• Total pages viewed on LinkedIn is 12x higher than
CareerBuilder
LinkedIn’s
Shared Audience
Indeed 25.3%
CareerBuilder 11.4%
Monster 21.1%
Glassdoor 21.1%
Stackoverflow 15.3%
* Some bases are low. Use for directional purposes only.
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Accountants /CPAs= those who have a Accountant/ CPA job title (As reported by Plan matrix panelists)

45. LinkedIn reaches a large number of Financial Advisors
* Some bases are low. Use for directional purposes only.
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Financial Advisors = those who have a Financial Advisor job title (As reported by Plan matrix panelists)
14K
Unique monthly
visitors
8.9K
UMVof LinkedIn users do
not visit Indeed.com
97%
.4K
of LinkedIn users do
not visit Glassdoor.com
.79K
UMV
96%
.5K
2.3K
UMV
of LinkedIn users do
not visit Monster.com
97%
.4K
of LinkedIn users do
not visit
CareerBuilder.com
99%
.68K
UMV
.2K

46. Audience Snapshot: Financial Advisors
Total
Audience Visiting
LinkedIn 14,011
Indeed 8,851
CareerBuilder 681
Monster 2,288
Glassdoor 785
* Some bases are low. Use for directional purposes only.
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Financial Advisors = those who have a Financial Advisor job title (As reported by Plan matrix panelists)
Take-aways
• There are 2x as many Financial Advisors on LinkedIn vs. Indeed
• Only 1% of Financial Advisors on LinkedIn visit CareerBuilder.com
LinkedIn’s
Shared Audience
Indeed 2.6%
CareerBuilder 1.1%
Monster 2.9%
Glassdoor 3.6%

47. LinkedIn reaches many more Admin Support Professionals
* Some bases are low. Use for directional purposes only.
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Admin Support = those who have Office & Admin support job title (As reported by Plan matrix panelists)
1.3M
Unique monthly
visitors
.74M
UMV
of LinkedIn users do
not visit Indeed.com
86%
.18M
of LinkedIn users do
not visit
Stackoverflow.com
.22M
UMV
93%.09M
of LinkedIn users do
not visit Glassdoor.com
.25M
UMV
91%
.12M
.48M
UMV of LinkedIn users do
not visit Monster.com
89%
.15M
of LinkedIn users
do not visit
CareerBuilder.com
94%
.21M
UMV
.07M

48. Audience Snapshot: Admin Support Professionals
Total
Audience Visiting
Average Daily
Visitors
Total Pages
Viewed (M)
Total Minutes
Spent (M)
LinkedIn 1,282,194 180,311 53 52
Indeed 741,999 80,941 26 16
CareerBuilder 214,437 16,622 5 3
Monster 476,198 30,828 6 5
Glassdoor 251,195 22,084 4 2
Stackoverflow 215,415 15,248 2 2
* Some bases are low. Use for directional purposes only.
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
Admin Support = those who have Office & Admin support job title (As reported by Plan matrix panelists)
LinkedIn’s
Shared Audience
Indeed 14.2%
CareerBuilder 5.6%
Monster 11.4%
Glassdoor 9.0%
Stackoverflow 7.1%
Take-aways
• There are twice as many Admin Support Professionals
on LinkedIn vs. Indeed
• Only 11.4% of Admin Support Professionals on
LinkedIn visit Monster
• 6x more Admin Support Professionals visit LinkedIn
daily than Monster
• Total pages viewed on LinkedIn is 11x higher than
CareerBuilder

49. LinkedIn reaches many more C-Level/ Top Executives
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
C-Level/ Top executives = those who have a C-Level/ Manager+ (VP, Director/ Manager) job title (As reported by Plan matrix panelists)
2.5M
Unique monthly
visitors
.82M
UMV
of LinkedIn users do
not visit Indeed.com
89%
.27M
of LinkedIn users do
not visit
Stackoverflow.com
.41M
UMV
93%.19M
of LinkedIn users do
not visit Glassdoor.com
.43M
UMV
88%
.29M
.2M
UMV of LinkedIn users do
not visit Monster.com
97%
.07M
of LinkedIn users do
not visit
CareerBuilder.com
97%
.19M
UMV
.08M

50. Audience Snapshot: C-Suite/ Top Executives
Total
Audience Visiting
Average Daily
Visitors
Total Pages
Viewed (M)
Total Minutes
Spent (M)
LinkedIn 2,469,174 437,797 102 102
Indeed 814,588 68,560 20 12
CareerBuilder 188,158 12,314 2 2
Monster 197,012 10,439 2 1
Glassdoor 427,468 27,962 4 3
Stackoverflow 412,868 40,155 7 5
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only
C-Level/ Top executives = those who have a C-Level/ Manager+ (VP, Director/ Manager) job title (As reported by Plan matrix panelists)
LinkedIn’s
Shared Audience
Indeed 10.9%
CareerBuilder 3.1%
Monster 2.9%
Glassdoor 11.6%
Stackoverflow 7.5%
Take-aways
• There are 3x as many Top Executives on LinkedIn vs.
Indeed
• Only 11.6% of Top Executives on LinkedIn visit
Glassdoor
• 42x more Top executives visit LinkedIn daily than
Monster
• Total pages viewed on LinkedIn is 54x higher than
CareerBuilder