2. Our Goal
C O M P A N Y L O G O H E R E
By {insert day, month, year}, the {insert
your organization’s name} marketing team
will reach {insert number} {insert metric}
every {insert time frame}.
3. How We’ll Get There
C O M P A N Y L O G O H E R E
JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT
.
OCT. NOV. DEC.
### ### ### ### ### ### ### ### ### ### ### ###
Final Goal
4. How We’ll Measure It
C O M P A N Y L O G O H E R E
We will track our success with
{insert your goal measurement tool}.
14. Emotion
Reasons they search for a solution:
Why they choose us:
#1 benefit they get from us:
Closest competitor they’d consider:
Customer quote:
Favorite blogs and resources:
18. Brand Statement
C O M P A N Y L O G O H E R E
{Insert target audience} trust {insert your brand} as
the {insert unique product or service category} that
{insert primary benefit} because {insert your brand}
is the best way to {insert credibility statement}.
19. Brand Voice
C O M P A N Y L O G O H E R E
Statement #1: We are {insert desired perception}, but we are not {insert antonym of desired perception}.
Statement #2: We are {insert desired perception}, but we are not {insert antonym of desired perception}.
Statement #3: We are {insert desired perception}, but we are not {insert antonym of desired perception}.