UX INTERVIEWS is a series of short interview sessions – with senior UX practitioners and Service Design Thinkers. Please let me know if you are free to provide your input, too. I will send you a quick survey with new questions.

1. THE UX
INTERVIEW
3 quick questions – 3 simple answers. One UX expert at a time.
N0º1 . MARC-OLIVER GERN . LONDON . 12 FEB . 2014
®

2. What is the future of the User Experience discipline?

3. More developers
will become (are)
really great at UX.
Noticeable transition
into Service Design.
Usability vs.
Branded
Interaction
Design
UX is a business
model, not just
strategy
New tools
(automated
testing, version
control, etc.)
API
Design

4. You are to oversee an Agile + UX project - what are the first three things you do?

5. Do this:
Learning
Loop
Learning
Loop
Experiment
Experiment
1 (Product) Milestone
(build-measure-learn)
Learning
Loop
Learning
Loop
Experiment
Learning
Loop
Experiment
Learning
Loop
Experiment

6. Step 1
Step 2
Step 3
Define UX Metrics
Sync design chunks with
development to match
velocity & prioritize
Establish 'testable'
design environment fast
No design takes longer than 1 to 2 weeks
Depending on project/product type and team size all needs to be adjusted

7. ... because, most likely you face this:
Deplyoment Cadence
25+
Deployments
Design Iterations
Research, etc.
0

8. or ...
Deplyoment Cadence
25+
Design Iterations
Research, etc.
Deployments
0

9. Should be ...
Deplyoment Cadence
25+
0
Design Iterations
Research, etc.
Deployments

10. Should be ...
25+
ble
ya
lo
Deplyoment Cadence
ep
sd
ay
alw
r is
ste
a
M
0
Design Iterations
Research, etc.
Deployments
Al
table'
s
ays 'te
w

11. What is the one emerging technology that makes you excited about the future of UX?

12. Artificial Intelligence
(Artificial Selection, Testing)
Real-time Apps
Personalisation

13. Thank you.
UX Prototypes
Projects
Workshops
Speeches