Viral marketing involves creating entertaining or educational content that users want to share widely, generating free publicity and web traffic. Effective viral content tells an engaging story that connects with users emotionally. Videos are particularly well-suited to going viral. Marketers can also boost shares by offering promotions, contests, or irresistible deals. While viral success cannot be forced, marketers can improve odds by thinking creatively and developing unusual yet valuable stories, cartoons, or tutorials for their audience.
2. What the heck is viral
marketing?
How can you use it to
increase web site traffic?
That's what we are going to
find out.
3. Viral marketing is simply
marketing content that becomes
quite popular in a short time.
4. Most times it has some
form of entertainment
value. For example,
think of a funny cat
video that has 10
million views. I'm sure
we have seen more
than one of these, I
know I have.
5. Entertaining and
educational videos that get
shared and posted to
multiple places are worth a
king's ransom. They can
help you get noticed, and
there is no such thing as
bad publicity.
(Ok, there is, but let's keep
it positive today.)
6. So how can we
craft and create
content that we
can aim to go
viral?
Good
News
Vs.
Bad News
7. Let's do a good news/ bad news scenario about
Internet marketing and traffic.
The good news is that the internet is growing and
getting more sophisticated, with more and more
getting connected and online every day. The bad
news is that with more users, the competition also
rises. You need to really work at creating content
that entertains as much as it educates
9. They say the worst sin of
bad marketing is the sin
of being boring.
Most times people think
that the worst thing that
can happen to them in
business is to hear a ton
of "Nos".
10. This sucks, but there is worse. What is that?
The worst thing that can happen to you is
when you "hear crickets"
This means no one cares, no one responds.
This can happen if you are dull and boring in
your marketing approaches.
11. Thinking outside the box is an important
tactic to try and cut through the noise and rise
above the woes of dull, boring marketing that
is common today.
Creativity, or thinking outside the box, is a
must for crafting interesting marketing
messages, or campaigns. With the influx of
information today, transparency and honesty
should be considered when trying to reach
your potential clients.
12. No matter how
amazing your
product or service
is if you have no
way to
communicate
effectively and
consistently with
your marketing, it's
of no use.
Lack of steady and
quality marketing
methods has killed
more businesses than
anything other factors.
That's why viral
marketing means so
much today.
13. The word virus, especially
in the computer world, has
very negative connotations.
Viral marketing simply
means creating highly
popular content that people
want the engage and share
with their friends.
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15. Social Media and Videos
These days, there is no
excuse for not using
mediums such as free
social media to help
spread your message.
Video is the king of
marketing methods today.
We will focus on why.
16. Videos contain the most
information that we can
possibly transmit digitally
today. Until they invent
Smell-o-Vision (What do
you think Google?) we are
left with visual and audio
elements of video.
17. A well-made video need not be a major
obstacle with our advanced technology. But
what should the video be about?
18. For more information on creativity, check
out:
https://en.wikipedia.org/wiki/Creativity
21. Is it because the story
reaches you on an
emotional level?
Is it because you feel
connected to the
characters and the story?
I would say this is true,
wouldn't you?
22. Creating an interesting story is a good
way to help make your content more
appealing and easier to forward.
But how in the world do we do that?
24. Developing a decent story about your and
your company might take a few days. The
important thing is to start somewhere and
build and modify it.
What makes your company special, or
different than the rest?
25. Do you have any
famous clients or
brushes with
celebrities? It's a good
idea to develop a story
around this. Just be
sure to ask for their
permission. Most times
celebrities love the
attention and are used
to it. Go for it.
Practice creating new
stories on your family or
friends. Don't worry
about having huge
production values. These
days honesty and
transparency are often
beating out mega
budget marketing
campaigns.
26. Your Irresistible Offer
As a consumer, have you ever
read a headline or flyer and did
a double-take? Was it because it
was a great deal, or it seemed
like there wasn't much risk to
the deal?
27. That's what you would call an "Irresistible
Deal." Now it's your turn. How can you
create an Irresistible Offer? Can you
lower one portion of your service or
product to make it up on the back end?
You don't need to honor these deals for a
long time, maybe it's just a crazy one-day
sale! Can you create a strong deal or crazy
promotion to get enough attention to
create a buzz for several weeks?
It's worth the effort!
28. Viral Marketing to increase web site traffic
Marketing campaigns can at times be trial and error. This is
why it's important to always try to incorporate a viral campaign
every month.
As viral marketing can be more publicity than actual
customers, its important to know where to use a successful
viral campaign. Perhaps the story about your viral campaign
can be used and reused in your marketing as bragging rights.
29. Often times, you can create a draw or
contest in order to create good viral
campaigns. Many times sweepstakes and
other promotions
(Like Buy one get one free) are effective
tactics to attract new clients.
30. Viral marketing might seem sneaky.
But after you take a closer look, you
sill see it's already all around you. So
use it to your advantage.
Really, you can't afford not to try to
use it. It really doesn't take any more
investment in your marketing than
you are probably already spending
right now.
31. Sometimes a cute
cartoon, comic, or
infographic that
provides value for
people is all you need to
put your name on the
map.
32. An increase in
web site traffic=
It all starts with
an idea
Everything in the world
today started with an idea.
Whether that is a game,
story, or tv show. A good
example of a simple viral
marketing campaign is "The
Blair Witch Project." This low
budget movie was
immensely popular and
profitable because of the
way it was shared and
passed onto people.
33. It is an art form to try and
create a tidal wave of gossip or
buzz.
It may take some practice but
keep at it. All you need is one
or two viral campaigns per
year, and you can ride that
wave to increased web site
traffic.
