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Social Media 101 Workshop
        Introduction to Social Media
So what is Social Media?

• Social media is the use of web-
  based and mobile technologies to
  turn communication into interactive
  dialogue. It is a group of Internet-
  based applications that build on the
  ideological and technological
  foundations of Web 2.0, which
  allows the creation and exchange
  of user-generated content.
Web 2.0

• A Web 2.0 site allows users to
  interact and collaborate with
  each other in a dialogue as
  creators of user-generated
  content in a virtual community,
  in contrast to websites where
  users are limited to the passive
  viewing of content that was
  created for them.
Introduction to Social Media (HUOC SM101 Spring 2012)
User Generated Content

• UGC is on-line content that is
  produced by users of web
  sites, as opposed to
  traditional media producers
  such as broadcasters and
  production companies. It
  reflects the democratization
  of media production through
  new technologies that are
  accessible and affordable.
Social media is an online
     conversation!
Look Who’s Online:
– your customers     – your critics
– your donors        – your fans &
– your volunteers      friends
– your employees     – your competition
– your investors     – anyone who has
                       internet access
                       and an opinion.
But to you, all this is …
So what is Social Media REALLY?
Introduction to Social Media (HUOC SM101 Spring 2012)
Listen

• Find where your audience is
  participating & identify the
  influencers
• Read industry blogs
  (including comments)
• Google your organization’s
  name and your own name
• Find tools that can help you
  listen
Introduction to Social Media (HUOC SM101 Spring 2012)
Share Your Content

• Don’t be afraid to share. You
  need to share information to
  get the value out of social
  media
• Make your content easy to
  share
• Incorporate tools that
  promote sharing:
   – Share This, RSS feeds, Email a
     friend
Contribute in a meaningful way

• Think like a contributor, not
  a marketer
• Consider what is relevant to
  the community before
  contributing
• Don’t promote your services
  on every post
• Win friends by promoting
  other people’s content if it
  interests you
Introduction to Social Media (HUOC SM101 Spring 2012)
Be personal and act like a person

• Don't shout. Don't
  broadcast. Don’t brag.
• Speak like yourself – not a
  corporate marketing shill or
  press secretary
• Personify your brand – give
  people something they can
  relate to.
Introduction to Social Media (HUOC SM101 Spring 2012)
Be transparent & honest

• Avoid puffery
  (people will ignore it)
• Avoid evasion and lying
  (people won’t ignore it)
• Companies have watched
  their biggest screw-up's rise
  to the top 10 of a Google
  search
• Admit your mistakes right
  away
See criticism as an opportunity

• Don’t try to delete or
  remove criticism (it will just
  make it worse)
• Listen to your detractors
• Admit your shortcomings
• Work openly towards an
  explanation and legitimate
  solution
Introduction to Social Media (HUOC SM101 Spring 2012)
Southpark Videos
And now from QUICK STATS
Introduction to Social Media (HUOC SM101 Spring 2012)
Introduction to Social Media (HUOC SM101 Spring 2012)
Introduction to Social Media (HUOC SM101 Spring 2012)
Introduction to Social Media (HUOC SM101 Spring 2012)
Introduction to Social Media (HUOC SM101 Spring 2012)
Introduction to Social Media (HUOC SM101 Spring 2012)
Introduction to Social Media (HUOC SM101 Spring 2012)
Introduction to Social Media (HUOC SM101 Spring 2012)
Introduction to Social Media (HUOC SM101 Spring 2012)
Introduction to Social Media (HUOC SM101 Spring 2012)
Introduction to Social Media (HUOC SM101 Spring 2012)
Introduction to Social Media (HUOC SM101 Spring 2012)
Introduction to Social Media (HUOC SM101 Spring 2012)
Introduction to Social Media (HUOC SM101 Spring 2012)
Introduction to Social Media (HUOC SM101 Spring 2012)
Introduction to Social Media (HUOC SM101 Spring 2012)
Introduction to Social Media (HUOC SM101 Spring 2012)
Introduction to Social Media (HUOC SM101 Spring 2012)
Do you see the power of Social
Media YET??
Social Media Tools
History of Social Media
Introduction to Social Media (HUOC SM101 Spring 2012)
Information Overload?
Information Overload?

• You do not have to acquire
  ALL the knowledge
• Pace yourself
• Interact only with people or
  topics that you care about
• Do not start using all the tools
  at once
• Take breaks and remember to
  breathe
Facebook
Facebook

•   create online profiles
•   share photos, video, and audio, links
•   send private message and instant message
•   learn more about people and organizations
•   Follow brands, celebrities, and gain your own
    fans
Other Social Networks
Twitter
Linkedin
Linkedin

• On LinkedIn you can:
  – Post a profile and resume
  – Connect with colleagues
  – Share professional recommendations
  – Find jobs
  – Forums to demonstrate expertise and find
    answers
• average individual salary on LinkedIn is
  $109,000
Blogs
• A blog is a website with regular entries of
  commentary or news usually presented in
  reverse chronological order.
Introduction to Social Media (HUOC SM101 Spring 2012)
Video Sharing
• Video sharing sites let you
  upload videos and share
  them with people.

• They’re a perfect
  repository for video
  blogs, taped seminars,
  witty Powerpoints,
  commercials, how-to’s
  and a behind-the-scene
  look at your organization.
Jennifer Aniston
Photo Sharing
• Photo sharing sites give
  you a place to upload and
  organize your photos

• You can invite friends to
  check out your photos
  and people can find your
  photos by searching for
  the keywords (tags) you
  apply to your photos.
Photo Sharing
• Photo sharing sites give
  you a place to upload and
  organize your photos

• You can invite friends to
  check out your photos
  and people can find your
  photos by searching for
  the keywords (tags) you
  apply to your photos.
Questions?

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Introduction to Social Media (HUOC SM101 Spring 2012)

  • 1. Social Media 101 Workshop Introduction to Social Media
  • 2. So what is Social Media? • Social media is the use of web- based and mobile technologies to turn communication into interactive dialogue. It is a group of Internet- based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content.
  • 3. Web 2.0 • A Web 2.0 site allows users to interact and collaborate with each other in a dialogue as creators of user-generated content in a virtual community, in contrast to websites where users are limited to the passive viewing of content that was created for them.
  • 5. User Generated Content • UGC is on-line content that is produced by users of web sites, as opposed to traditional media producers such as broadcasters and production companies. It reflects the democratization of media production through new technologies that are accessible and affordable.
  • 6. Social media is an online conversation! Look Who’s Online: – your customers – your critics – your donors – your fans & – your volunteers friends – your employees – your competition – your investors – anyone who has internet access and an opinion.
  • 7. But to you, all this is …
  • 8. So what is Social Media REALLY?
  • 10. Listen • Find where your audience is participating & identify the influencers • Read industry blogs (including comments) • Google your organization’s name and your own name • Find tools that can help you listen
  • 12. Share Your Content • Don’t be afraid to share. You need to share information to get the value out of social media • Make your content easy to share • Incorporate tools that promote sharing: – Share This, RSS feeds, Email a friend
  • 13. Contribute in a meaningful way • Think like a contributor, not a marketer • Consider what is relevant to the community before contributing • Don’t promote your services on every post • Win friends by promoting other people’s content if it interests you
  • 15. Be personal and act like a person • Don't shout. Don't broadcast. Don’t brag. • Speak like yourself – not a corporate marketing shill or press secretary • Personify your brand – give people something they can relate to.
  • 17. Be transparent & honest • Avoid puffery (people will ignore it) • Avoid evasion and lying (people won’t ignore it) • Companies have watched their biggest screw-up's rise to the top 10 of a Google search • Admit your mistakes right away
  • 18. See criticism as an opportunity • Don’t try to delete or remove criticism (it will just make it worse) • Listen to your detractors • Admit your shortcomings • Work openly towards an explanation and legitimate solution
  • 21. And now from QUICK STATS
  • 40. Do you see the power of Social Media YET??
  • 45. Information Overload? • You do not have to acquire ALL the knowledge • Pace yourself • Interact only with people or topics that you care about • Do not start using all the tools at once • Take breaks and remember to breathe
  • 47. Facebook • create online profiles • share photos, video, and audio, links • send private message and instant message • learn more about people and organizations • Follow brands, celebrities, and gain your own fans
  • 51. Linkedin • On LinkedIn you can: – Post a profile and resume – Connect with colleagues – Share professional recommendations – Find jobs – Forums to demonstrate expertise and find answers • average individual salary on LinkedIn is $109,000
  • 52. Blogs • A blog is a website with regular entries of commentary or news usually presented in reverse chronological order.
  • 54. Video Sharing • Video sharing sites let you upload videos and share them with people. • They’re a perfect repository for video blogs, taped seminars, witty Powerpoints, commercials, how-to’s and a behind-the-scene look at your organization.
  • 56. Photo Sharing • Photo sharing sites give you a place to upload and organize your photos • You can invite friends to check out your photos and people can find your photos by searching for the keywords (tags) you apply to your photos.
  • 57. Photo Sharing • Photo sharing sites give you a place to upload and organize your photos • You can invite friends to check out your photos and people can find your photos by searching for the keywords (tags) you apply to your photos.