19. The leading supplier of
landscape equipment
and materials to
affluent Americans
Vision =
What we want to be
when we grow up
20. The go-to source for
tweens and teenage
girls around the world
for fun collectibles
Vision =
What we want to be
when we grow up
21. The #1 source of B2B
contact information
for marketers
Vision =
What we want to be
when we grow up
22.
23. Strategy = How you will
achieve your vision
Leverage crowd-
sourcing to develop
the largest and most-
accurate B2B contact
database
The #1 source of B2B
contact information
for marketers
26. The 9 Business Goals
Growth
Grow market share
Fulfill more demand
Develop new markets
Improve recurring
revenue
Create competitive
barriers
Profit
Support higher prices
Lower COGS
Lower lifecycle costs
Leverage assets
Adapted from the PTC Value Roadmap
27. NetProspex Goals
The largest and most-accurate B2B contact database
Fulfill more demand by growing the database by X%
Create competitive barriers by raising accuracy by Y%
The #1 source of B2B contact information
Grow revenue by Z% this year by fulfilling more demand
Test potential new sources of future growth & profit by
leveraging existing assets
33. Bad Ways to Rank
Ideas
Your CEO’s gut
No longer in touch with
customers
Analyst opinions Mostly backward-looking
Popularity
Most of your customers are
small
Sales requests Change every week
Services requests Mostly incremental
Short-term revenue
New opportunities require
investment
47. Example
PROBLEM: Users abandon their carts too
often because checkout is too difficult
1. Consolidate steps
2. Save payment info
3. Pre-load pages
4. Add guest checkout
BENEFIT: “Faster Checkout” saves you time
49. H1‘14
H2’14
2015
2016
Benefit A
Likely Feature 1
Likely Feature 2
Likely Feature 3
Benefit B
Benefit D
Benefit E,
Phase II
Benefit C
Benefit E,
Phase I
Benefit F
Weaselly Safe Harbor Statement
Product X is focused on solving
problem Y best for market Z
50. H1‘14
H2’14
2015
2016
Indestruct-
ible hose
20’ length
Easy connections
No-kink armor
Delicate
Flower
Management
Putting Green
Evenness for
Lawns
Infinite
Extensibility
Severe
Weather
Handling
Extended
Reach
Permanent
Installations
Weaselly Safe Harbor Statement
The Wombat Garden Hose is focused
on perfecting the landscapes of
affluent Americans
52. I Help Product People
Team coaching via UpUp Labs
Tools: Reqqs - the smart
roadmap tool for product
people
Blog: ProductPowers.com
Twitter: @d8a_driven
Email: bruce@reqqs.com
Want to chat? sohelpful.me/
brucemccarthy
Excel Scorecard Template:
ProductPowers.com/
utility_belt