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The Truth About
Mobile-First Indexing
By: Cindy Krum
MozCon 2017
July 19, 10:05–10:50am
@SUZZICKS
MOBILE-FIRST INDEXING IS COMING SOON
@SUZZICKS
LAUNCHING
IN 2018!!!
MOBILE-FIRST INDEXING IS COMING SOON
@SUZZICKS
LAUNCHING
IN 2018!!!
(…Probably?)
@SUZZICKS
MOBILE-FRIENDLY DESIGN IS
GOOD
FAKE NEWS
@SUZZICKS
MOBILE-FIRST DESIGN
IS NOT THE SAME AS
MOBILE-FIRST
INDEXING
@SUZZICKS
SO LETS BREAK IT DOWN
@SUZZICKS
WHAT IS MOBILE?
@SUZZICKS
WHAT IS FIRST?
A Level of Sequence or
Prioritization!
Not an Exclusion of
Other Content!
WHAT IS INDEXING
@SUZZICKS
BUT WHAT DOES IT ALL MEAN?
@SUZZICKS
@SUZZICKS
AWESOME!
@SUZZICKS
@SUZZICKS
@SUZZICKS
@SUZZICKS
@SUZZICKS
CHAT BOTS
GROWING
FASTER THAN
APPS
@SUZZICKS
The Truth About Mobile-First Indexing #MozCon 2017
The Truth About Mobile-First Indexing #MozCon 2017
@SUZZICKS
The Truth About Mobile-First Indexing #MozCon 2017
WHO’S ON
FIRST?
@SUZZICKS
WHO IS ON FIRST?
Mobile
First
@SUZZICKS
WHO IS ON FIRST?
Offline
FirstMobile
First
@SUZZICKS
WHO IS ON FIRST?
Offline
FirstMobile
First AI
First
@SUZZICKS
WHO IS ON FIRST?
Offline
FirstMobile
First AI
First
@SUZZICKS
Voice
First
WHO IS ON FIRST?
Offline
FirstMobile
First AI
First
@SUZZICKS
Voice
First
All Essentially the Same Thing
GOOGLE COLLECTS DATA FROM WEB & APPS
@SUZZICKS
BIG DATA &
SEMANTICS
@SUZZICKS@SUZZICKS
APP & WEB ARE PRESENTATION LAYERS FOR DATA
Any Company’s
Cloud Hosted Data & Applications
@SUZZICKS
#DeviceIndependence
APP & WEB ARE PRESENTATION LAYERS FOR DATA
Any Company’s
Cloud Hosted Data & Applications
@SUZZICKS
WHY ARE AMP, PWA’S,
APIS, DATABASES &
JSON-LD RELEVANT HERE?
@SUZZICKS
CONTENT & DESIGN ARE
COMPLETELY SEPARATE
WHY ARE AMP, PWA’S,
APIS, DATABASES &
JSON-LD RELEVANT HERE?
@SUZZICKS
WHAT HAS CHANGED?
90% of the
World’s Data Was
Created in the
Past 2 Years
-?!#?!
@SUZZICKS
THE MOST EFFICIENT WAYS GOOGLE CAN ACCESS YOUR
CONTENT:
@SUZZICKS
VOICE, AI & MACHINE LEARNING
@SUZZICKS
@SUZZICKS
SPECULATION:
MOBILE-FIRST INDEXING
IS
CLOUD-FIRST INDEXING!
(URLS NOT REQUIRED)
@SUZZICKS
CONNECTED HOME
@SUZZICKS
CONNECTED HOME
@SUZZICKS
‘ALL THE THINGS’
ARE GETTING
LINKED UP
SEMANTICS PLAY INTO IT
URL NOT REQUIRED CONTENT – BY GOOGLE
Restaurants
URL NOT REQUIRED CONTENT – BY GOOGLE
SongsRestaurants
URL NOT REQUIRED CONTENT – BY GOOGLE
SongsRestaurants TV Shows
URL NOT REQUIRED CONTENT – BY GOOGLE
SongsRestaurants TV Shows Books
URL NOT REQUIRED CONTENT – BY GOOGLE
SongsRestaurants TV Shows Books Sounds
@SUZZICKS
FEEDS
& XML
@SUZZICKS
FEEDS THAT RANK WELL IN GOOGLE
Movie Times
FEEDS THAT RANK WELL IN GOOGLE
Movie Times Shopping
FEEDS THAT RANK WELL IN GOOGLE
Movie Times Shopping Sports Scores
FEEDS THAT RANK WELL IN GOOGLE
Movie Times Shopping Sports Scores Weather
FEEDS THAT RANK WELL IN GOOGLE
Movie Times Shopping Sports Scores Weather Exchange Rates
HOSTING &
FIREBASE
@SUZZICKS@SUZZICKS
IS GOOGLE HOSTING A RANKING SIGNAL?
@SUZZICKS
GOOGLE HOSTED CONTENT RANKS WELL IN SERPS
AMP
GOOGLE HOSTED CONTENT RANKS WELL IN SERPS
AMP Answers
GOOGLE HOSTED CONTENT RANKS WELL IN SERPS
AMP Answers Utilities
GOOGLE HOSTED CONTENT RANKS WELL IN SERPS
Events
@SUZZICKS
GOOGLE HOSTED CONTENT RANKS WELL IN SERPS
YouTubeEvents
@SUZZICKS
@SUZZICKS
GOOGLE HOSTED CONTENT RANKS WELL IN SERPS
TrafficEvents YouTube
FIREBASE IS STILL KEY
@SUZZICKS
FIREBASE IS STILL KEY
@SUZZICKS
INSTANT APPS & DEEP LINKS
• Dynamic Deep Links Allow
the App Content to Rank &
Index
• Instant Apps Saved in 5K
Bundles
JSON &
JSON LD
@SUZZICKS
JSON SCHEMA CAN BE ASSOCIATED WITH:
DatasetsApp
Association Files
PWA
Service Workers
Head of HTML
@SUZZICKS
GOOGLE ALLOWS YOU TO MARK-UP YOUR DB
Dataset Instructions for Schema:
https://developers.google.com/search/docs/data-types/datasets
http://bit.ly/dataset-markup
@SUZZICKS
@SUZZICKS
PWAs
& PLUG-INs
@SUZZICKS@SUZZICKS
PROGRESSIVE
WEB APP
=
@SUZZICKS
=
ESSENTIALLY A
BROWSER PLUG-
IN
@SUZZICKS
SERVICE WORKERS MAY BE CRITICAL TO SEO
SERVICE WORKER
@SUZZICKS
SERVICE WORKER CONTROLS
APP SHELL FROM APP MANIFESTINDEX DB API AKA CACHE API
@SUZZICKS
JSON LD SCHEMA CAN BE ASSOCIATED WITH:
Databases
App
Association Files
@SUZZICKS
• ServiceWorker
GOOGLE IS
TURNING GOOGLE
NOW/
KNOWLEDGE
GRAPH CONTENT
INTO PWAS:
The Truth About Mobile-First Indexing #MozCon 2017
The Truth About Mobile-First Indexing #MozCon 2017
@SUZZICKS
APP 2 APP
PLUG-INS
APP PLUGINS
Google Home
APP PLUGINS
Google Home Android Auto
APP PLUGINS
Google Home Android Auto Android Wear
APP PLUGINS
Google Home Android Auto Android Wear
IMESSAGE APPS = APP PLUGINS
OpenTable Giphy Weather Channel ShazamTinder
@SUZZICKS
@SUZZICKS
GOOGLE
ACTIONS
The Truth About Mobile-First Indexing #MozCon 2017
GOOGLE ASSISTANT
@SUZZICKS
The Truth About Mobile-First Indexing #MozCon 2017
OPENTABLE – GOOGLE ACTION
OPENTABLE – GOOGLE ACTION
App – Updates
ACTIONS HAVE 2 PRESENTATION LAYERS
@SUZZICKS
ACTIONS HAVE 2 PRESENTATION LAYERS
@SUZZICKS
COMPONENTS OF A GOOGLE ACTION
@SUZZICKS
OTHER
APIs
@SUZZICKS@SUZZICKS
APIS MAKE DATA COLLECTION EASIER
API = Application program interface
(API) is a set of routines, protocols,
and tools for building software
applications. An API specifies how
software components should
interact.
@SUZZICKS
SO BASICALLY….THIS
@SUZZICKS
APIS FOR OS-LEVEL INTEGRATION
iCloud Account
& Local Storage
Google Account &
Local Storage
@SUZZICKS
NSUserActivity &
CoreSpotlight APIs
Firebase App
Indexing APIs
PUBLIC & PRIVATE APP INDEXING
VS.
@SUZZICKS
NSUserActivity &
CoreSpotlight APIs
Firebase App
Indexing APIs –
Marked Private
App Association
File & Web
Markup
PUBLIC & PRIVATE ENGAGEMENT & CACHING
App Association
File & Web
Markup
NSUserActivity &
CoreSpotlight APIs
Firebase App
Indexing APIs –
Marked Private
@SUZZICKS
GOOGLE IS ALREADY
MAKING YOUR PERSONAL
CLOUD CONTENT
PRIVATELY SEARCHABLE
AND ASSEMBLING
LOTS OF RICH
INFORMATION
ABOUT YOU
@SUZZICKS
APIS WITH AI & BIG DATA = PERSONALIZATION
@SUZZICKS
WHERE IS
THIS ALL
GOING?
@SUZZICKS
@SUZZICKS
@SUZZICKS
WHAT IF….
CLOUD-FIRST
PROGRAMMING
IS THE NEW SEO?
AI & BIG DATA
LET GOOGLE
GENERATE
STATIC
CONTENT &
SOFTWARE/
APPS TO RANK
IN POSITION
ZERO OF SERPS
ANDROID PERSONALIZED BOTS
@SUZZICKS
WHAT IF….
CLOUD-FIRST
PROGRAMMING
IS THE NEW SEO?
CHROME IS A
BROWSER
BUT IS BEGINNING TO
WORK LIKE AN REMOTE
OS
@SUZZICKS
WHAT IF….
CLOUD-FIRST
PROGRAMMING
IS THE NEW SEO?
CLOUD-FIRST
DEVELOPMENT MAKES
APPS, SOFTWARE &
WEB
DEVICE INDEPENDENT
@SUZZICKS
The Truth About
Mobile-First Indexing
By: Cindy Krum
MozCon 2017
July 19, 10:05–10:50am
#MobileFirstIndexing
The Truth About
Mobile-First Indexing
By: Cindy Krum
MozCon 2017
July 19, 10:05–10:50am
Bit.ly://MobileFirstSEO
Cindy Krum
Presentation at:
Bit.ly://MobileFirstSEO
Cindy Krum
Presentation at:
Bit.ly://MobileFirstSEO
Dani
Grace
Faith
Barkley

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