Released: May 2013
In this report, Forrester explores five trends that will affect the next generation of digital banking. Rising digital customer expectations, advances in technology, and continued digital disruption threats from outside the industry will change the game for banks and credit unions.
Forrester Research Report on Five Trends Shaping Digital Banking
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Trends 2013: Five Trends Shaping
The Next Generation Of North American
Digital Banking
by Catherine graeber, May 1, 2013
For: eBusiness &
Channel strategy
Professionals
Key TaKeaWays
Customers’ digital Financial expectations are high
With the proliferation of digital devices, consumers are highly connected to
their financial providers. And with adoption of each new device comes higher
expectations of those providers, especially among the younger generations. Get it
wrong and you risk losing their loyalty.
our app-driven World Will Require Flexible and extensible digital
platforms
Creating a durable competitive advantage, one that can’t easily be copied, includes a
move to open platforms. An open platform strategy will allow financial firms to use
third-party providers to create app solutions that will create differentiation through
a personalized user experience and segment-specific capabilities.
successful Firms Will identify and design For Cross-Channel
experiences
Customers move between channels during complex sales and service interactions.
But channels are not integrated, causing broken experiences. The next generation of
digital banking will identify when human assistance is needed and help customers
start a process in one channel and finish in another, gracefully passing information
between the channels.
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