1. Welcome

2. GYPSY

3. EASYCAR EASYCAR.COM

4. 4 The case focuses on the history of easycar.com and car rental industry. It also highlights the rapid expansion, apparent success and the future strategy of easycar. It also focuses on the 5 P’s of marketing mix out of 7 P’s of service marketing (product, place, price, promotion, process)

5. 5 Price Promotion Process 7 P’s People Place Public Evidence Product

9. Its outlets are near bus train station and some are near airport but on the off side of airport.

10. Airport located outlet are opened 24 hrs while others working hrs are 7am to 11 pm.

11. The outlets are min equipped .

14. Although it advertised the rent as low as € 5/day.

15. This amount was applicable to weekdays only othewise the rates are slightly higher.

16. As the rental date come near the price raises.( to achieve 100% fleet utilization)

17. The total money which the customer paid is sometimes higher than the rental charges. Eg:- those who go beyond 100km are charged €.12/km. late return fee is € 120 per day.

19. It used posters and press.

20. Free publicity.

22. Weakness 12 It offer only one kind of car at a location. The process of picking up the car takes 30 minutes due to low manpower. Lots of documentation formalities. Very low advertising strategy.

23. Opportunity 13 In the industry, there is ripe for consolidation. Rental for one hour and booking for one hour can be used as Taxi etc.

24. Threat 14 Legal Challenges. Competitors.

25. Thanks